Best Keyword Research Tools for Microsoft Excel

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ContentSage is a B2B-focused keyword research tool designed to make finding relevant keywords faster and more strategic. It lets you seed research with topic ideas (rather than raw keywords) and reverse-engineers Google results to identify the exact search terms people use, delivering a “zero noise” list of actionable keywords. It supplements traditional keyword databases by crawling sources like Reddit, Quora, and “People Also Ask” to uncover hidden opportunities often overlooked by other tools. It auto-clusters keywords based on SERP similarity to reduce review time, and labels keywords with funnel intent (TOFU, MOFU, BOFU, Brand) for B2B content strategies. It also offers content gap analysis, shows AI Overviews that may cannibalize clicks, and surfaces intent trends across your competitors. You can export results to CSV, bookmark keywords, and integrate multiple keyword databases for broader coverage.