Heroku is a cloud platform that lets companies build, deliver, monitor and scale apps — we're the fastest way to go from idea to URL, bypassing all those infrastructure headaches. “There’s an app for that” – only a few years ago a catchy marketing campaign introduced the world to a new relationship with the mobile phone. Now, apps have become a way of life for most of us. Whether mobile or web, apps and their underlying APIs are how we manage our lives, make purchases, socialize, stay informed, and interact with customers. An app starts impacting the world when customers start interacting with it. Getting apps out in the wild, out onto the Internet quickly, and iterating, fast, is what can make or break companies. Heroku focuses relentlessly on apps and the developer experience around apps. Heroku lets companies of all sizes embrace the value of apps, not the distraction of hardware, nor the distraction of servers - virtual or otherwise.