OptiKPI is an advanced CRM and retention platform designed specifically for iGaming businesses, empowering them with data-driven solutions to enhance player engagement, retention, and lifetime value. The platform leverages real-time customer data to deliver personalized marketing campaigns that foster loyalty and maximize revenue. Built by marketing experts, OptiKPI simplifies complex retention strategies, allowing businesses to easily create tailored experiences that resonate with players. The platform’s capabilities include intelligent segmentation, automated campaigns, and real-time tracking, which help businesses engage players effectively and drive long-term value. OptiKPI is committed to supporting businesses of all sizes, providing enterprise-level capabilities in an accessible and user-friendly package.