When it’s time to scale a business, many business owners decide to seek funding from investors. This means preparing an engaging, clear presentation on your business strategy, or what is often referred to as a pitch deck. A good pitch deck will help your investors understand why they should invest in your company, and how you expect to make a return on their investment. Below, you’ll find more detail about what’s in a pitch deck, and how to fine-tune it so it hits the perfect note with investors. Anyone planning to sail across the ocean would take a close look at both their ship and the weather forecast. When you’re planning a big business move, it’s important to take a look at both the structure of your business and the larger market you’re in—enter the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it’s a way of summarizing your biggest internal and external risks and advantages all on one page.