The leading technologies and best practices of Alibaba Cloud in the new retail sector are integrated into Cloud Electronic Shelf Label (ESL) to help retailers improve their operations and management efficiency. CloudESL updates prices in real-time, switches templates based on use scenarios, and displays various types of information, such as real-time inventory, product information, order status, display information, and QR codes. In addition, LED flashing lights can be used to remind retailers of promotional activities, out-of-stock goods, and goods picking. CloudESL manages product information, pricing information, promotion information, store structures, roles, and permissions in a centralized manner. This solution also provides centralized O&M, which frees stores from additional IT O&M work. CloudESL provides value-added services, such as display management, category optimization, smart picking, and dynamic pricing.