Best Digital Analytics Tools for Drupal

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

Learn more at TWIPLA.com. • Identify your site’s weak spots by analyzing visitor behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. • A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. • Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs - all presented in an intuitive interface. • Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. Choose a world-leading suite with everything needed to optimize web performance. You don't need a cookie banner anymore. Finally get the full analytics picture of your site with the only solution that doesn’t require visitor consent - you’ll be surprised how much data you were missing before.

Clicky provides real time web analytics. Very detailed, shows individual visitors and actions, no bots or spam, heatmaps, on-site analytics, uptime monitoring, and more. Clicky Web Analytics is simply the best real time analytics solution. With our white label service, you can brand it as your own product and resell it to your customers at any price you want. Branding includes your own company name, product name, domain name, logo, and the option for some UI customizations (colors, etc). An API is also available to fully automate the user and site registration process. Clicky white label is a hosted service, which means we host it on our own servers. This frees you from worrying about server maintenance and installing updates. All features of Clicky are available in the white label service, except for uptime monitoring as that is a third party service that can't be rebranded. When Clicky gets new features, your white label will get the same new features at the exact same time.

A major global player in digital analytics and European market leader, AT Internet measures more than 20,000 sites and applications for a range of international brands and across all industries. Its brand-new Analytics Suite Delta enables companies to optimize their business decisions, engage their audiences over the long term and significantly boost their growth. A hybrid analysis platform for data, marketing and product teams, Delta is based on a powerful state-of-the-art technical infrastructure that provides groundbreaking flexibility, integrations and predictive features. Delivering unrivaled data accuracy and consistency for the entire customer journey, the solution reveals ROI-oriented insights that are precise, reliable and valuable to teams across the organization. This in turn drives higher performance and business growth through informed decision making, unifying departments and breaking data silos.

Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.

Kaption is the leading AI-first analytics and feedback tool for digital marketers. Get the insights you need to optimize your digital experience and move business forward. Eliminate guess work, know why it happens, and iterate a lot faster. Often the best way to persuade is to first see things through your customers eyes. Do you know how they are using your website? With Kaption you can visualize your user's journey and any bumps along the way. Excellence comes from good information. Without data you are either lucky, or wrong. Focus your efforts with conversion and monitoring tools. Free heatmap analytics to view your user engagement with each element on your site and how it affects their behavior. See where users get stuck, increase conversion rates, and debug your product faster with smart metadata.

Squeaky's future-proof analytics suite lets you capture up to 60% more data than legacy tools by putting customer privacy first. Use context-rich customer data and insights to make better decisions for your business. Analyze and segment your traffic to learn why visitors are converting and how you can help more to succeed. Provide faster, more effective customer support by seeing and hearing your customers' problems first-hand. Squeaky puts data at the heart of how you understand and improve your customer experience. There's no need to sift through hours of recording data, our advanced filtering helps you segment and surface only the most relevant customer recordings. Monitor performance and make informed decisions about your site, using precise and meaningful data. Capture round-the-clock NPS® and sentiment survey data and know your customers are being heard. Use heatmap data to provide the right content and the most effective interfaces for your users.

FireStats is a web statistics system. FireStats is free for non-commercial usage. but you can make a donation. FireStats costs 25$ per installation for commercial usage. FireStats protect the privacy of your users, unlike services like Google analytics. (More on Google Analytics privacy issues). Real-time statistics. Recent referrers, search engine keywords. Recent popular pages. Browser and OS trees are grouped by what matters. IP to country, know where your visitors are surfing from. 'Raw log' of recent hits. Excluding unwanted hits from the database. Ajax UI, no need to reload the whole page, just press the ‘refresh statistics’ button to get the latest data. A single installation can monitor multiple sites on the same server. Multiple users support, with the ability to control which sites each user can access. Designed to work on all browsers. (Tested on Firefox, Explorer, Opera, etc.) Translated to 18 languages in the last count, and translating to additional languages is easy.

From User Behavior to Ad Campaign Performances, AFS Analytics helps you, day after day, gather, stock, quantify and analyze essential metrics of your website or online store. This sum of knowledge acquired over time will soon constitute one of your most valuable asset. A priceless resource to help you grow your online business. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor at any time the performance of your website. Every day, from the very first hours, Machine learning and AI based forecasts will help you to detect any new major trend. Will your website experience through the day an unusual traffic spike? Will your online store sales break a new record? You will know even before it happens. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor performance.

From traffic trends to mouse movements – get a comprehensive understanding of your online audience and drive business growth. Apply easy-to-use attribution models, filter out spam, and control bot traffic. Extensive user data including in-depth details on ad blocker usage. Set up to 200 goals per site, integrate ecommerce data, and track custom events. View session recordings, heat maps and form analytics reports all out of the box. Your data is updated in real time and never truncated – sampling is user-controlled. Track any amount of traffic and keep all of your data for an unlimited time. Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience. Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling.