Best Digital Analytics Tools for Bright Analytics

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Understand your site and app users to better evaluate the performance of your marketing, content, products, and more. Access Google’s unique insights and machine learning capabilities to help get the most out of your data. Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers. Process and share your data quickly with an easy-to-use interface and shareable reports. Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more. Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency. Gain deeper insights into how users from your Google Ads campaigns engage with your site.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.

Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.