Best Data Matching Software for Alteryx

The foundation of our matching software, matchit® is designed specifically to deliver results that mirror human-like perception, at scale and without preprocessing. Using Artificial Intelligence, a proprietary phonetic algorithm, lexicons, and a contextual scoring engine, matchit defeats the errors, inconsistencies, and challenges commonly found in contact and business data. Conventional matching solutions require a user to define matching logic, which is a combination of functions and off-the-shelf fuzzy algorithms, used to produce an alphanumeric value. This alphanumeric value, or ‘match key’, forms the basis for comparing two records together and ultimately finding matches. Unlike conventional matching solutions, matchit doesn’t rely on a single comparison between match keys to find a match. Instead, matchit evaluates records contextually, running a variety of comparisons and scoring them individually to grade similarity between all the relevant elements that make up your data.