Best Data De-Identification Tools

Compare the Top Data De-Identification Tools as of September 2024

What are Data De-Identification Tools?

Data de-identification tools are designed to remove potentially identifiable information from datasets. These tools can be used to ensure that data is anonymized and compliant with data privacy regulations, such as GDPR. Data de-identification methods typically involve techniques like suppressing or masking of certain pieces of data. Other methods like pseudonymization, tokenization, and randomization may also be used in order to completely obfuscate the original data while still allowing analysis of the remaining dataset. Furthermore, some advanced data de-identification software includes additional features for monitoring access and preventing unauthorized use of sensitive personal information. In summary, data de-identification tools provide organizations with ways to ensure compliance by removing personally identifiable information from their datasets before sharing or publishing them publicly. Compare and read user reviews of the best Data De-Identification tools currently available using the table below. This list is updated regularly.

  • 1
    Titaniam

    Titaniam

    Titaniam

    Titaniam provides enterprises and SaaS vendors with a full suite of data security/privacy controls in a single, enterprise grade solution. This includes highly advanced options such as encryption-in-use that enables encrypted search and analytics without decryption, and also traditional controls such as tokenization, masking, various types of encryption, and anonymization. Titaniam also offers BYOK/HYOK (bring/hold your own key) for data owners to control the security of their data. If attacked, Titaniam minimizes regulatory overhead by providing evidence that sensitive data retained encryption. Titaniam’s interoperable modules can be combined to support hundreds of architectures across multiple clouds, on-prem, and hybrid environments. Titaniam provides the equivalent of 3+ categories of solutions making it the most effective, and economical solution in the market. Titaniam is featured by Gartner, IDC, and TAG Cyber and has won coveted industry awards e.g. SINET16 and at RSAC2022.
  • 2
    PHEMI Health DataLab
    The PHEMI Trustworthy Health DataLab is a unique, cloud-based, integrated big data management system that allows healthcare organizations to enhance innovation and generate value from healthcare data by simplifying the ingestion and de-identification of data with NSA/military-grade governance, privacy, and security built-in. Conventional products simply lock down data, PHEMI goes further, solving privacy and security challenges and addressing the urgent need to secure, govern, curate, and control access to privacy-sensitive personal healthcare information (PHI). This improves data sharing and collaboration inside and outside of an enterprise—without compromising the privacy of sensitive information or increasing administrative burden. PHEMI Trustworthy Health DataLab can scale to any size of organization, is easy to deploy and manage, connects to hundreds of data sources, and integrates with popular data science and business analysis tools.
  • 3
    Databunker

    Databunker

    Databunker

    Databunker is a lightning-fast, open-source vault developed in Go for secure storage of sensitive personal records. Protect user records from SQL and GraphQL injections with a simple API. Streamline GDPR, HIPAA, ISO 27001, and SOC2 compliance. Databunker is a special secure storage system designed to protect: - Personally Identifiable Information (PII) - Protected Health Information (PHI) - Payment Card Industry (PCI) data - Know Your Customer (KYC) records
    Starting Price: Free
  • 4
    Immuta

    Immuta

    Immuta

    Immuta is the market leader in secure Data Access, providing data teams one universal platform to control access to analytical data sets in the cloud. Only Immuta can automate access to data by discovering, securing, and monitoring data. Data-driven organizations around the world trust Immuta to speed time to data, safely share more data with more users, and mitigate the risk of data leaks and breaches. Founded in 2015, Immuta is headquartered in Boston, MA. Immuta is the fastest way for algorithm-driven enterprises to accelerate the development and control of machine learning and advanced analytics. The company's hyperscale data management platform provides data scientists with rapid, personalized data access to dramatically improve the creation, deployment and auditability of machine learning and AI.
  • 5
    Privacy1

    Privacy1

    Privacy1

    Privacy1 infrastructure brings transparency, safeguards GDPR | CCPA compliance, builds trust for your business. The solution shields your data centric organizations, lower data leak risks, ensures that no personal data is processed except with the right permission. The service has built in rich features you need to meet data compliance requirements and enforce your organizational data security to the highest level Lawfulness and data transparency: ✓ Consent management; ✓ Data privacy policy management; ✓ Data processing purpose management; ✓ Work flow for handling data subject access requests; ✓ Data processing activities recording | Data mapping; Data security protection: ✓ Data Pseudonymization in services with database; ✓ Data Pseudonymization in pipelines; ✓ Data permission governing; ✓ Data access control work flow (Tech | Legal | Actual data usage); ✓ Data usage separation in micro-services; ✓ Data risk analysis; ✓ Data protection impact assessmen
    Starting Price: $159 per month
  • 6
    Protegrity

    Protegrity

    Protegrity

    Our platform allows businesses to use data—including its application in advanced analytics, machine learning, and AI—to do great things without worrying about putting customers, employees, or intellectual property at risk. The Protegrity Data Protection Platform doesn't just secure data—it simultaneously classifies and discovers data while protecting it. You can't protect what you don't know you have. Our platform first classifies data, allowing users to categorize the type of data that can mostly be in the public domain. With those classifications established, the platform then leverages machine learning algorithms to discover that type of data. Classification and discovery finds the data that needs to be protected. Whether encrypting, tokenizing, or applying privacy methods, the platform secures the data behind the many operational systems that drive the day-to-day functions of business, as well as the analytical systems behind decision-making.
  • 7
    AuricVault® Tokenization

    AuricVault® Tokenization

    Auric Systems International

    The AuricVault® tokenization service secures your vitally sensitive financial and personal data by safely storing that data and replacing the data in your system with a token. Tokens are random strings of numbers and letters that have no relationship to the stored data. If someone stole all your tokens, they still would not have any of your sensitive data. Tokenization provides what is called data separation. Data separation ensures that no single entity has all the data at one time. Auric's tokenization solution provides fine-grained permissions for one or more parties to access sensitive tokenized data. Depending on your business model, using the AuricVault® tokenization service may exclude your systems and servers from PCI scope. We help businesses protect billions of dollars and millions of transactions securely, safely, and simply.
    Starting Price: $300 per year
  • 8
    AvePoint

    AvePoint

    AvePoint

    AvePoint is the only full-suite data management solutions provider for digital collaboration platforms. Our AOS platform boasts the largest software-as-a-service user base in the Microsoft 365 ecosystem. Over 7 million users worldwide trust AvePoint to migrate, manage, and protect their cloud investments. Our SaaS platform is enterprise-grade with hyper scale, robust security and support. We are available across 12 Azure data centers, our products are in 4 languages, we offer 24/7 support and boast market-leading security credentials such as ISO 27001 and FedRAMP in-process. Our comprehensive and integrated product portfolio provides extra value to organizations leveraging Microsoft that want a consistent experience without the pain of having to manage multiple vendors. Automate governance to scale adoption and IT operations while simplifying oversight and collaboration. Reduce more risk by improving process, content security, and compliance across more collaboration platforms.
  • 9
    Wizuda

    Wizuda

    Wizuda

    Powerful Solutions to revolutionize how your organization shares data internally and externally. Designed with security, compliance and efficiency at its core, Wizuda MFT enables IT to manage the movement of critical data within your organization and with external parties, from one centralized solution. Wizuda MFT scales with your business and provides full end-to-end accountability of all file transfer operations. Provide people in your organization and clients with an easy, secure and compliant way to share sensitive data. With no file size limitations and encryption by default, using insecure alternatives such as USBs can be a thing of the past. Users have the added flexibility of sending emails with Wizuda either straight from their Outlook email or the secure web portal. Wizuda Virtual Data Rooms provide your business with a secure online repository for document storage, collaboration and distribution. Built with ‘privacy by design’, Wizuda VDRs can be set up in minutes.
    Starting Price: $9.99/month/user
  • 10
    VGS Platform

    VGS Platform

    Very Good Security

    The VGS Vault enables users to safely store their tokenized data. This creates a safe haven for your most sensitive data. In the event of a breach, there’s nothing to steal. You can’t hack what’s not there. VGS is the modern approach to data security. Our SaaS solution gives you all the benefits of interacting with sensitive and regulated data without the liability of securing it. Use the interactive example to see how data is transformed by VGS. Choose Redact or Reveal to hide or display data, respectively. Whether you’re building a new product and want best-in-class security from the start or are an established company looking to eliminate compliance as a roadblock to new business, VGS can help. VGS takes on the liability of securing your data, eliminating the risk of data breaches and reducing compliance overhead. For companies that prefer to vault their own data, VGS layers on protection to the systems, preventing unauthorized access and leakage.
  • 11
    Salesforce Shield
    Natively encrypt your most sensitive data at rest across all of your Salesforce apps with platform encryption. Ensure data confidentiality with AES 256-bit encryption. Bring your own encryption keys and manage your key lifecycle. Protect sensitive data from all Salesforce users including admins. Meet regulatory compliance mandates. See who is accessing critical business data, when, and from where with event monitoring. Monitor critical events in real-time or use log files. Prevent data loss with transaction security policies. Detect insider threats and report anomalies. Audit user behavior and measure custom application performance. Create a forensic data-level audit trail with up to 10 years of history, and set triggers for when data is deleted. Expand tracking capabilities for standard and custom objects. Obtain extended data retention capabilities for audit, analysis, or machine learning. Meet compliance requirements with automated archiving.
    Starting Price: $25 per month
  • 12
    Rixon

    Rixon

    Rixon

    Maximize data security & solve data privacy concerns with the fastest cloud-native vaultless tokenization platform. Knowing your business meets and exceeds compliance requirements gives you the time and peace of mind to focus on what is important for your business. Organizations are faced with increasing operating costs, threats from ransomware, and ongoing compliance audits. Rixon enables you to be safe and confident, giving you the freedom to bring your business value to the world. The Rixon privacy platform drives business outcomes by giving organizations the tools they need to deliver security, compliance, and privacy operations to the business and the applications they support. Rixon eliminates sensitive data exposure within your applications by leveraging our patented tokenization process. Sensitive information is securely ingested and converted into smart security tokens which armor the data from unauthorized data access.
    Starting Price: $99 per month
  • 13
    Babel Obfuscator

    Babel Obfuscator

    babelfor.NET

    Babel Obfuscator is a powerful protection tool for the Microsoft .NET Framework. Programs written in .NET languages, like C# and Visual Basic .NET, are normally easy to reverse engineer because they compile to MSIL (Microsoft Intermediate Language), a CPU-independent instruction set that is embedded into .NET assemblies, along with metadata allowing the reconstruction of original source code. Babel Obfuscator is able to transform assemblies in order to conceal the code, so reversing is extremely difficult. This transformation process is called obfuscation. Protect your software against reverse engineering to safeguard the intellectual property of your code. Runs on Windows, MAC OSX, and Linux operating systems. Fully managed code encryption and virtualization. Simplify the deploy of your application merging or embedding all dependencies into a single file. Performs code optimization by reducing the overall metadata size and removing unused code.
    Starting Price: €350 one-time payment
  • 14
    RansomDataProtect
    The optimal and innovative protection of your personal and sensitive data by the blockchain. RansomDataProtect allows for pseudonymizing personal data and sensitive data. Pseudonymization of data is one of the recommendations of the CNIL in terms of compliance with the GDPR rules and the fight against theft and leakage of sensitive data in the context of attacks of the ransomware type. Your data is secure and tamper-proof inside your files thanks to the innovative combination of variable encryption algorithms and a blockchain. The data that is not masked remains accessible to continue working on the documents with several people. RansomDataProtect easily integrates with your files using an add-in (Word, Excel, PowerPoint, Outlook, and Gmail). RansomDataProtect helps you to comply with the issues related to the general regulation on data protection. Remove security vulnerabilities due to password mismanagement within your company.
    Starting Price: €10 per month
  • 15
    DOT Anonymizer

    DOT Anonymizer

    DOT Anonymizer

    Mask your personal data while ensuring it looks and acts like real data. Software development needs realistic test data. DOT Anonymizer masks your test data while ensuring its consistency, across all your data sources and DBMS. The use of personal or identifying data outside of production (development, testing, training, BI, external service providers, etc.) carries a major risk of data leak. Increasing regulations across the world require companies to anonymize/pseudonymize personal or identifying data. Anonymization enables you to retain the original data format. Your teams work with fictional but realistic data. Manage all your data sources and maintain their usability. Invoke DOT Anonymizer functions from your own applications. Consistency of anonymizations across all DBMS and platforms. Preserve relations between tables to guarantee realistic data. Anonymize all database types and files like CSV, XML, JSON, etc.
    Starting Price: €488 per month
  • 16
    STRM

    STRM

    STRM

    Creating and managing data policies is a slow pain. With PACE by STRM, you can make sure data is used securely. Apply data policies through code, wherever it lives. Farewell to long waits and costly meetings, meet your new open source data security engine. Data policies aren't just about controlling access; they are about extracting value from data with the right guardrails. PACE lets you collaborate on the why and when automating the how through code. With PACE you can programmatically define and apply data policies across platforms. Integrated into your data platform and catalog (optional), and by leveraging the native capabilities of the stack you already have. PACE enables automated policy application across key data platforms and catalogs to ease your governance processes. Ease the process of policy creation and implementation, centralize control, and decentralize execution. Fulfill auditing obligations by simply showing how controls are implemented.
    Starting Price: Free
  • 17
    PieEye

    PieEye

    PieEye

    PieEye simplifies the complex process of managing user consent and compliance with privacy regulations, such as GDPR and CPRA/CCPA. The quickest, easiest, most efficient, and most automated solution for any ecommerce business; large, medium, or small. There is no need to do headstands and spend weeks or even months on tedious compliance work when our platform can get you up and running in minutes. Easy-to-install, easy-to-install, and automate, PieEye allows you to streamline your compliance efforts and focus on what really matters: growing your business. Discover how effortless compliance can be. With more data privacy laws, cookie compliance is more important than ever. Our cutting-edge cookie banner makes your website fully compliant with all regulations, safeguarding your customers’ data rights and protecting you. Our automated platform streamlines the entire process, enabling you to easily manage requests and ensure compliance with all relevant regulations.
    Starting Price: $29 per month
  • 18
    Evervault

    Evervault

    Evervault

    Go from zero to audit-ready in less than a day using Evervault to encrypt cardholder data. Evervault works with all typical cardholder data flows, so you can compliantly collect PCI data for processing, issuing or storage. In most cases, we’ll reduce your PCI scope to the SAQ A control set — the smallest set of PCI DSS controls. We’ll work with you to understand your architecture and provide recommendations on how to integrate Evervault to reduce your compliance scope as much as possible. You’ll integrate Evervault based on one of our architecture templates and we’ll validate your integration to ensure it’s fully compliant. We’ll give you an audit-ready PCI DSS policies and procedures bundle, as well as our PCI DSS Attestation of Compliance (AoC). We’ll also introduce you to an auditor who’s familiar with Evervault’s architecture.
    Starting Price: $395 per month
  • 19
    Gallio

    Gallio

    Gallio

    As face recognition technology is growing at an exponential pace, the storage of image and video files containing sensitive information poses significant risks. Gallio provides you with a unique solution for privacy protection based on artificial intelligence. Algorithms blur faces making them virtually impossible to recognize while leaving image quality intact. Efficiently anonymizes license plates making them illegible. Works with license plate patterns from all around the world. From now on you can store and publish your images and recordings without worrying that someone will recognize a given vehicle and sue you for privacy infringement. The easy-to-use editor allows you to remove blur from selected faces and license plates. Share videos and images as evidence and provide recordings on demand to data subjects, while protecting the privacy of anyone else.
    Starting Price: €89 per month
  • 20
    Brighter AI

    Brighter AI

    Brighter AI Technologies

    With increasing capabilities of facial recognition technology, public video data collection comes with great risks. brighter AI’s Precision Blur is the most accurate face redaction solution in the world. Deep Natural Anonymization is a unique privacy solution based on generative AI. It creates synthetic face overlays to protect individuals from recognition, while keeping data quality for machine learning. The Selective Redaction user interface allows you to selectively anonymize personal information in videos. In some use cases such as media and law enforcement, not all faces need to be blurred. After the automatic detections, you can (de)select objects individually. Our Analytics Endpoint provides relevant metadata about the original objects such as bounding box locations, facial landmarks and person attributes. The JSON outputs enable you to retrieve relevant information while having compliant, anonymized images or videos.
  • 21
    LeapYear

    LeapYear

    LeapYear Technologies

    Differential privacy is a mathematically proven standard of data privacy that ensures all data can be used for analytics and machine learning without the risk of compromising information about individual records. LeapYear’s differentially private system protects some of the world’s most sensitive datasets, including social media data, medical information, and financial transactions. The system ensures analysts, data scientists, and researchers can derive value from all of the data, including data of highly sensitive fields, while protecting all facts about individuals, entities, and transactions. Traditional approaches, such as aggregation, anonymization, or masking degrade data value and can be easily exploited to reconstruct sensitive information. LeapYear’s implementation of differential privacy provides mathematically proven assurances that information about individual records cannot be reconstructed, while also enabling all of the data to be leveraged for reporting
  • 22
    HushHush Data Masking
    Today’s businesses face significant punishment if they do not meet the ever-increasing privacy requirements of both regulators and the public. Vendors need to keep abreast by adding new algorithms to protect sensitive data such as PII and PHI. HushHush stays at the forefront of privacy protection (Patents: US9886593, US20150324607A1, US10339341) with its PII data discovery and anonymization tool workbench (also known as data de-identification, data masking, and obfuscation software). It helps you find your and your customer's sensitive data, classify it, anonymize it, and comply with GDPR, CCPA, HIPAA / HITECH, and GLBA requirements. Use a collection of rule-based atomic add-on anonymization components to configure comprehensive and secure data anonymization solutions. HushHush components are out-of-the box solutions designed to anonymize both direct identifiers (SSN, credit cards, names, addresses, phone numbers, etc.) as well as indirect identifiers, with both fixed algorithms.
  • 23
    Informatica Persistent Data Masking
    Retain context, form, and integrity while preserving privacy. Enhance data protection by de-sensitizing and de-identifying sensitive data, and pseudonymize data for privacy compliance and analytics. Obscured data retains context and referential integrity remain consistent, so the masked data can be used in testing, analytics, or support environments. As a highly scalable, high-performance data masking solution, Informatica Persistent Data Masking shields confidential data—such as credit card numbers, addresses, and phone numbers—from unintended exposure by creating realistic, de-identified data that can be shared safely internally or externally. It also allows you to reduce the risk of data breaches in nonproduction environments, produce higher-quality test data and streamline development projects, and ensure compliance with data-privacy mandates and regulations.
  • 24
    Piiano

    Piiano

    Piiano

    Emerging privacy policies often conflict with the architectures of enterprise systems that were not designed with sensitive data protection in mind. Piiano pioneers data privacy engineering for the cloud, offering the industry’s first personal data protection and management platform to transform how enterprises build privacy-forward architecture and operationalize privacy practices. Piiano provides a pre-built, developer-friendly infrastructure to dramatically ease the adoption or acceleration of enterprise privacy engineering and help developers build privacy-by-design architecture. This engineering infrastructure safeguards sensitive customers’ data, preempts breaches, and helps enterprises comply with privacy regulations as they evolve. The Vault is a dedicated, protected database for centralizing sensitive information that developers can install into enterprise VPC (Virtual Private Cloud). This ensures that the vault–and everything in it–is only accessible to the enterprise.
  • 25
    Sudo Platform

    Sudo Platform

    Anonyome Labs

    Sudo Platform is an API-first, developer-focused ecosystem that delivers the tools necessary to empower our partners to quickly and completely deliver to end-user consumers the necessary capabilities to protect and control their personal information while navigating the digital world. It provides a modular, quick to implement, and powerful collection of the most important digital privacy and cyber safety tools. including safe and private browsing, password management, VPN, virtual cards, encrypted and open communications, and decentralized identity. This developer-focused platform includes: Developer-focused documentation API-first ecosystem SDK source code via GitHub Sample applications for test-to-deploy of various capabilities Vendor-brandable (white-label) apps for quick go-to-market deployments.
  • 26
    Enigma Vault

    Enigma Vault

    Enigma Vault

    Enigma Vault is your PCI level 1 compliant and ISO 27001 certified payment card, data, and file easy button for tokenization and encryption. Encrypting and tokenizing data at the field level is a daunting task. Enigma Vault takes care of all of the heavy liftings for you. Turn your lengthy and costly PCI audit into a simple SAQ. By storing tokens instead of sensitive card data, you greatly mitigate your security risk and PCI scope. Using modern methods and technologies, searching millions of encrypted values takes just milliseconds. Fully managed by us, we built a solution to scale with you and your needs. Enigma Vault encrypts and tokenizes data of all shapes and sizes. Enigma Vault offers true field-level protection; instead of storing sensitive data, you store a token. Enigma Vault provides the following services. Enigma Vault takes the mess out of crypto and PCI compliance. You no longer have to manage and rotate private keys nor deal with complex cryptography.
  • 27
    GrowthDot GDPR Compliance
    GDPR Compliance app for Zendesk is an app for deleting, anonymizing and retrieving customers' data in Zendesk instances. Here is a list of basic app features: Process thousands of tickets and contacts in bulk and quickly; Combine user, ticket and organizational list; Create ticket and contact list for bulk treatment; Delete users' or organizations' personal data; Keep entire or only sensitive information confidential; Compile data in CSV files and download them; Edit information individually or in bulk; Anonymize credit card and phone numbers completely; Set up automations and schedule processes; Check out the statistics; User-friendly interface; Submit agents’ requests to process the data; Give agent permissions to run processes; Configure tag anonymization in tickets;
    Starting Price: $41.70 organization/per month
  • 28
    Private AI

    Private AI

    Private AI

    Safely share your production data with ML, data science, and analytics teams while safeguarding customer trust. Stop fiddling with regexes and open-source models. Private AI efficiently anonymizes 50+ entities of PII, PCI, and PHI across GDPR, CPRA, and HIPAA in 49 languages with unrivaled accuracy. Replace PII, PCI, and PHI in text with synthetic data to create model training datasets that look exactly like your production data without compromising customer privacy. Remove PII from 10+ file formats, such as PDF, DOCX, PNG, and audio to protect your customer data and comply with privacy regulations. Private AI uses the latest in transformer architectures to achieve remarkable accuracy out of the box, no third-party processing is required. Our technology has outperformed every other redaction service on the market. Feel free to ask us for a copy of our evaluation toolkit to test on your own data.
  • 29
    Trūata Calibrate
    Operationalize your data pipelines with privacy-centric data management software. Trūata Calibrate empowers organizations to make data usable while leveraging privacy as a commercial differentiator. Our frictionless, cloud-native software enables businesses to operationalize privacy-compliant data pipelines at speed, so teams can work with data responsibly and confidently. Powered by intelligent automation, Trūata Calibrate facilitates fast and effective risk measurement and mitigation via a centralized dashboard. The platform provides a smart, standardized solution for managing privacy risks and ensures that data can be effectively transformed for safe use right across your business ecosystem. Access dynamic recommendations for data transformation and view privacy-utility impact simulations before performing forensically targeted de-identification to mitigate risks. Transform data to create privacy-enhanced datasets that can be shared or transferred and used responsibly by teams.
    Starting Price: $5,000 per month
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    Celantur

    Celantur

    Celantur

    Automatically anonymize faces, license plates, bodies, and vehicles, easy to use and integrate on all platforms. Solve privacy challenges for a wide range of commercial and industrial use cases. Global industry leaders put trust in our products and expertise. We are solving anonymization challenges, so you can focus on your core business. Our team is on your side, helping you on your privacy journey. Data Protection is our core business, and that's why we have strong measures in place to comply with the GDPR and other data protection laws. You can use our cloud service, where all the processing is done on our infrastructure. Or use our Docker container to deploy it on-premise or in your private/public cloud environment. We charge a fee per image or video hour, and you can create a demo account and test it for free. Blur faces, license plates, persons and vehicles on images in seconds with a simple REST call.
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Guide to Data De-Identification Tools

Data de-identification tools are applications designed to remove identifying information from a data set in order to protect people's privacy. These tools allow organizations to make sure that personal information is not leaked or exploited, while still being able to use the data for business purposes.

Data de-identification tools work by using a variety of techniques such as masking, tokenization, encryption, and generalization. Masking can involve replacing sensitive data with non-sensitive values, which keeps the original meaning intact but prevents any attachment to an individual person. Tokenization involves replacing sensitive data with a unique identifier which links back to the original value if needed. Encryption is used on entire fields or datasets where the original value can’t be obtained without having access to the key which was used for encryption. Generalization applies different levels of detail when data is shared so that it’s more difficult for an individual person to be identified.

When choosing a data de-identification tool, it’s important to select one that supports all of the above techniques and also meets various industry regulations like GDPR or HIPAA depending on your organizational requirements. Additionally, some data de-identification tools are configurable so you can choose what specific types of data should be protected and how much protection they require. This ensures that only necessary information is kept private while allowing other aspects of the dataset remain available for analysis and reporting purposes.

Overall, data de-identification tools provide organizations with peace of mind knowing that their customer's personal information is secure from potential misuse or abuse while still providing them access to valuable insights from their data sets.

Data De-Identification Tools Features

  • Masking: Masking is a data de-identification technique that replaces sensitive information with obscured values, such as asterisks or random numbers. This helps to protect individuals’ privacy by hiding their personal details.
  • Tokenization: Tokenization is a process of breaking down a dataset into smaller sets of tokens (or units) composed of alphanumeric characters and other symbols. These tokens can be used instead of real data for analysis and reporting purposes, while preserving the underlying patterns in the data.
  • Pseudonymization: Pseudonymization is a process where certain identifying elements within a dataset are replaced with fake names or aliases that can be used for operations such as analysis and reporting. This technique helps to preserve the essence of meaningful associations between entities in the original dataset while protecting individuals’ privacy.
  • Data Encryption: Data encryption is an important security measure used to help protect sensitive data from unauthorized access and manipulation by encrypting it with an algorithm using either symmetric or asymmetric key cryptography. Once encrypted, the data cannot be deciphered without knowing the correct key.
  • Format Preserving Encryption (FPE): Format Preserving Encryption (FPE) is an encryption technique designed to keep confidential field values in their existing form, while still providing strong protection against unauthorized access or manipulation of those values. This allows for easier integration with legacy systems since FPE preserves datatypes and formatting rules embedded in applications which accept only pre-specified fields types.
  • Hashing: Hashing is a one-way cryptographic process of transforming data into a unique digital fingerprint or “hash”. This technique can be used to create a non-reversible representation of sensitive data, which can be stored and compared against other hashes as part of authentication processes.

What Types of Data De-Identification Tools Are There?

  • Redaction: This is a type of data de-identification tool that removes all sensitive information from the document. It can be used to hide specific words, phrases, or numbers in a text file.
  • Anonymization: This de-identification method replaces personally identifiable information (PII) with generic labels or codes. This makes it harder to recognize an individual’s identity.
  • Tokenization: In this process, sensitive data is replaced with non-sensitive tokens or identifiers that are unrelated to the original data. As such, it prevents any malicious misuse of the original data while still allowing for its use in authorized contexts.
  • Data masking: In this technique, parts of sensitive information are removed and replaced with other values that appear realistic but cannot be traced back to the actual data. The masked version of the data still retains its utility while protecting any personal details associated with it.
  • Encryption: This is a common form of data protection where confidential information is encrypted so it cannot be read without having access to the right decryption key. It prevents unauthorized access to sensitive information and ensures higher levels of security for stored digital assets.
  • Pseudonymization: This technique replaces the original individual identifiers with unique artificial identifiers that have no relationship to any real-world identities. It allows organizations to collect and use data without exposing individuals’ sensitive personal information.
  • Data Obfuscation: This is a technique for making data less identifiable by adding ‘noise’ to the data or transforming it in some way. It can make it difficult to tell which bits of information represent real values and which are just random noise.

Benefits of Data De-Identification Tools

  • Security: Data de-identification tools allow for data to be safely and securely anonymized. This ensures that the privacy of individuals is maintained, as the data is effectively de-linked from direct identifiers.
  • Compliance: By providing a secure way to anonymize collected data, data de-identification tools ensure that organizations comply with local regulations governing the use of personal information. This helps organizations avoid costly fines or legal penalties when leveraging customer data for various purposes.
  • Reduced Risk: By removing all identifiable information from collected datasets, organizations can more easily identify potential problems and risks before they become major issues. This enhances security while minimizing the risk of misuse or mishandling of sensitive or confidential information.
  • Multi-Purpose Accessibility: Because many data de-identification tools are designed to work across multiple platforms, organizations can more easily access different types of datasets without worrying about compatibility or privacy concerns. This allows them to analyze and utilize valuable insights no matter their source.
  • Speed & Efficiency: By reducing redundant tasks traditionally associated with manual processes like scrubbing and masking large amounts of data, time consuming practices are greatly reduced resulting in improved speed and efficiency in terms of managing customer data.
  • Cost Savings: By eliminating manual processes associated with scrubbing and masking data, organizations can greatly reduce their cost of operation as they no longer need to hire staff to manually do these tasks. Additionally, since the process is automated, there is also a significant amount of time saved which provides further cost savings in terms of labor.

What Types of Users Use Data De-Identification Tools?

  • Healthcare Professionals: Healthcare professionals use data de-identification tools to ensure sensitive patient data remains confidential and is compliant with relevant standards such as HIPAA.
  • Businesses: Companies may use these tools to de-identify sensitive customer or internal business information. This allows them to safely share their data without exposing any private details that could be misused.
  • Researchers: Researchers often need access to large datasets for study, however many of these contain personal information that must be stripped from the data before it can be used. Data de-identification tools allow researchers to do this without compromising the accuracy of their results.
  • Government Agencies: Governments may deploy data de-identification tool when sharing or handling confidential information between departments or with the public. This helps protect citizens’ privacy while maintaining the transparency of government activities.
  • Educational Institutions: Schools and universities may also utilize these tools when dealing with confidential student records or research projects. De-identifying this information helps ensure privacy for everyone involved in the process.
  • Security Professionals: Security experts are often tasked with protecting an organization’s sensitive assets and proprietary technologies, making it essential they have access to effective data de-identification resources and techniques.

How Much Do Data De-Identification Tools Cost?

The cost of data de-identification tools can vary depending on the complexity and features needed. Generally speaking, data de-identification tools can range from hundreds to thousands of dollars, depending on the size of your organization and its specific needs. For smaller businesses or organizations that just need minimal de-identification capabilities, there are solutions available for under $100. On the other hand, larger organizations may require a more sophisticated solution with additional features such as scalability and advanced analytics capabilities, which could push the price point up into five figures or even higher. Additionally, some vendors offer subscription models that provide access to their tool for a fixed monthly fee based on usage levels rather than a one-time purchase price.

What Software Can Integrate With Data De-Identification Tools?

Data de-identification tools can integrate with a variety of software types. This includes security applications and HIPAA compliance software, which allow organizations to verify that all data has been sufficiently scrubbed of any identifiers. Data processing and analysis software are also important for integrating with de-identification tools as it allows organizations to analyze the data in a meaningful way while still being compliant with privacy laws. Finally, many business intelligence and data visualization platforms are able to connect with data de-identification tools so that organizations can present their data in an attractive visual format without compromising the data's privacy.

Data De-Identification Tools Trends

  • Anonymization: Data anonymization is the process of replacing personal information with artificial identifiers, making it impossible to trace back the data to its original source. This technique is used to protect privacy and ensure that data is used responsibly.
  • Pseudonymization: This method involves replacing personal identifiers with artificial aliases in order to protect identities while still allowing for analysis of the data. It reduces the risk of exposing sensitive information by making it harder to re-identify individuals from their data.
  • Encryption: Encrypting data prevents unauthorized access by scrambling the underlying information, making it unintelligible without a special key or password. It ensures that if a breach does happen, attackers won’t be able to steal any useful information.
  • Tokenization: Tokenization replaces valuable information such as credit card numbers, Social Security numbers, and bank account numbers with randomly generated values known as tokens. This prevents attackers from having access to this valuable data even if they gain access to the system itself.
  • Masking: Masking involves obscuring elements of a dataset so that they are no longer recognizable but can still be used for analysis purposes. For example, phone numbers may be obfuscated by only displaying part of each number instead of showing them in full.
  • Differential Privacy: This is a mathematical technique that adds controlled amounts of “noise” to datasets so that individual records are indistinguishable from others, but still allows for meaningful insights to be gained from the data. It is a newer approach that has been gaining popularity in recent years.

How To Select the Right Data De-Identification Tool

  1. Evaluate your data: Before you select the right de-identification tool, you need to evaluate your data to determine which type of information needs to be de-identified. Identify any sensitive or regulated data elements that require special handling.
  2. Consider compliance requirements: Make sure the tool you select is compliant with all applicable laws and regulations. Depending on the industry you are in and where your organization is located, there may be different types of compliance requirements that need to be met.
  3. Understand the security features: Select a tool that provides secure data handling and encryption capabilities for both in transit and at rest processes, so as to ensure protection from unauthorized access.
  4. Assess usability: Consider how user friendly the de-identification tool is. Make sure it can easily integrate into existing workflows without causing disruption or burden on users’ workloads, so as to facilitate adoption across the organization.
  5. Review scalability options: Make sure it can scale up or down as needed when processing larger amounts of data quickly and efficiently, without compromising its other features such as accuracy and security levels.
  6. Consider cost: Look into the associated costs of using the de-identification tool and compare these with the potential benefits to ensure you are getting a good value for money.

Utilize the tools given on this page to examine data de-identification tools in terms of price, features, integrations, user reviews, and more.