Guide to Content Curation Tools
Content curation tools are an important part of any content marketing strategy. Content curation is the process of discovering, collecting, and organizing content from various sources (such as blogs, websites, social media platforms, etc.) in order to share it with a larger audience. It is often used to provide a unique perspective or viewpoint on topics that may be too narrow for general audiences.
Curation tools help streamline the content curation process by providing search capabilities, filters, categorization options, and other features. These tools make it easier to find relevant content quickly and efficiently while also saving time by automating some of the processes involved in creating curated collections.
Some examples of popular content curation tools include: BuzzSumo, Feedly, Hootsuite Streams, Pocket Casts, Scoop.it!, Storify Curator Edition, Zestful Social Library Management Platforms (SLMPs), Curata Curation Suite (CCS), and more.
When using these tools it’s important to keep in mind what you want to achieve with your curated collection(s). This will determine which tool is best suited for your needs. For example, if you’re looking for a comprehensive solution that helps you locate high-quality content from diverse sources then a more advanced SLMP might be the better option compared to basic RSS readers or simple bookmarking services like Pocket Casts or Feedly. On the other hand if you don’t have much time or resources available then a simpler tool like Scoop.it! could work just as well since it allows users to quickly filter out irrelevant topics and sources so they can focus on what matters most – finding quality content that resonates with their target audience.
Overall content curation tools can be incredibly useful both for experienced marketers who need powerful solutions for finding relevant and engaging material as well as casual users who need something straightforward that can easily help them discover interesting and informative pieces without much effort on their part. All in all these tools can save you time and energy while helping you create outstanding collections tailored specifically towards your target audience's interests which makes them an invaluable part of any successful digital marketing campaign.
Features Offered by Content Curation Tools
- Content Search: Content curation tools enable users to quickly and easily search online sources for relevant content. The tool may provide additional filtering options such as date, source, and keywords to help narrow down their search results.
- Content Curation: Once the user has identified desired content, content curation tools allow them to group or organize that material into shareable collections, usually within a self-created channel or publication. These collections can include text articles, images, videos and more, providing a comprehensive view of their chosen topic or industry.
- Automatic Alerts: Users can set up automated alerts using content curation tools to receive notifications when new relevant items are published online. This saves the user from regularly manually checking various sources for updates on topics of interest.
- Customizable Layouts: Many content curation tools offer customizable layouts which allow users to personalize the look of their channels and publications with colors, logos and other design elements tailored to their brand or target audience.
- Sharing Capabilities: To maximize reach and engagement for their curated collections, content curation tools allow users to share their channels or publications directly on social media platforms as well as embed them in blogs or websites.
- Analytics and Insights: Analytics are often included in content curation tools, allowing users to track and measure the performance of their collections with metrics such as number of views, likes, shares, etc. This can help them identify popular content and customize future efforts accordingly.
What Types of Content Curation Tools Are There?
- Platform-based Curation Tools: These tools are integrated into social media platforms and allow users to curate content from a variety of sources. They typically include features such as drag and drop, post-scheduling, analytics, and auto-posting.
- RSS Aggregators: These tools collect content from different websites through RSS (Really Simple Syndication) feeds. RSS aggregators enable users to organize the collected posts by categories or topics for easy access.
- Automated Content Curation Tools: Also known as AI-driven content curation tools, these utilize artificial intelligence technology to filter content based on keywords and topics set by the user. They can also be used to detect trends in various industry sectors.
- Social Media Monitoring Tools: Utilizing keyword searches and tracking algorithms, these tools allow users to monitor social media channels for specific conversations about their brand or industry sector. This enables them to stay up-to-date with current trends and engage with relevant conversations in real time.
- Content Discovery Platforms: These platforms offer an array of content sources that can be used for curating new material for blogs and other online pages. The sources are usually organized by category, making it easy for users to find the most relevant pieces of information quickly and easily.
- Insights & Analytics Tools: With access to analytics and insights data, users can evaluate the success of their content curation campaigns. This is done by measuring engagement metrics such as likes, shares, comments, and views. It also provides valuable information about the performance of selected keywords and topics.
Content Curation Tools Trends
- Content curation is becoming increasingly popular, as people are looking for ways to easily manage and share their digital content.
- Automated content curation tools are being developed to make the process of finding, organizing, and sharing content simpler and faster.
- These tools offer a number of features such as automatic categorization, tagging, and search capabilities to help users quickly find relevant content.
- Many of these tools also provide analytics so that users can track the performance of their content.
- Content curation tools are also making it easier to create visually appealing collections of content that can be shared across multiple platforms.
- Social media integration is another popular feature in many content curation tools, allowing users to easily share their curated content on social networks like Twitter and Facebook.
- Content curation tools are also helping users discover new content by providing personalized recommendations based on a user’s interests or browsing history.
- Finally, some tools are incorporating artificial intelligence to make it easier for users to find the most relevant and interesting content available online.
Content Curation Tools Benefits
Content curation tools provide a variety of advantages that can help users to save time, improve their online presence, and stay informed about current topics.
- Time-Saving: Content curation tools are designed to make it easier for users to quickly gather information from various sources and consolidate it in one easy-to-access location. By simplifying the process of gathering information, curation tools can help users save valuable time and energy that would otherwise be spent searching through multiple sites or databases for relevant content.
- Improved Online Presence: A well-constructed content curation tool can help users increase their visibility on the web. By showcasing interesting and relevant content from around the web, users can attract more followers who will be interested in what they have to say. Curated content also provides an effective way to demonstrate knowledge and expertise within a particular field or topic.
- Stay Informed: Curation tools enable users to stay up-to-date with current events and news stories by providing access to timely updates from reliable sources across the internet. These tools provide convenient ways for users to quickly scan through large amounts of data in order to identify important information that is most pertinent to their needs.
- Customization: Most content curation tools also provide users with options to customize the type of content they display. For example, users may be able to select specific topics or keywords that they would like to see featured in a particular curation tool. This allows them to tailor their content selection according to their individual preferences and needs.
- Collaboration: By collaborating with other users, content curation tools make it possible for users to share ideas and information with one another in real-time. These tools provide an interactive platform for open discussion and feedback among members, giving everyone involved an opportunity to learn from each other's insights and experiences.
How to Find the Right Content Curation Tool
Selecting the right content curation tool for your needs is essential to ensure that you are able to maximize its potential and gain the most benefit. Here are some tips on how to select the right content curation tool. Use the comparison engine on this page to help you compare content curation tools by their features, prices, user reviews, and more.
- Determine Your Goals: Before selecting a content curation tool, make sure that you have clearly outlined what it is you want to accomplish with it. Are you looking to just save web articles and share them within your own organization or with others? Or do you need a more comprehensive approach that allows users to create custom collections? Knowing your objectives ahead of time will help narrow down which tools best fit your requirements.
- Consider Your Audience: Think about who will be using the content curation tool and their level of technical expertise; this will help determine what features should be prioritized when making a decision on which platform to use. For example, if you are targeting tech-savvy individuals then a more sophisticated platform may be preferable over one with a more basic interface.
- Evaluate Features & Costs: Do an analysis of various platforms available and compare features and costs associated with each one in order to find the best value for money. Also look out for any additional fees related to things such as storage, bandwidth or other services.
- Test Out The Platforms: Once you’ve narrowed down your selection, try out each platform before making a final decision by testing its ease of use, customization options, speed, etc.. This will give you an idea of how well the software meets your expectations and needs so that can make an informed choice on which one best suits them in the long run.
- Ask For Feedback: Speak to other professionals or people in your industry who have used the platforms that you are considering; their first-hand experiences can be invaluable when making a decision. Additionally, you may also want to read reviews and customer feedback for each tool to gain further insight.
By following these tips you will be better equipped to make an informed decision when selecting the right content curation tool for your needs.
Who Uses Content Curation Tools?
- Businesses: Companies of all sizes rely on content curation tools to help them stay up-to-date and organized with the latest news, trends, and topics that are relevant to their industry.
- Journalists: Journalists often use content curation tools to find relevant stories, keep track of new sources, or collaborate with colleagues.
- Bloggers: Content curation is a great way for bloggers to find interesting facts or stories that they can then use as part of their writing.
- Educators: Teachers and students alike use content curation tools in order to access reliable resources and to organize materials for classes or research projects.
- Private Collectors: Private collectors may want to use content curation tools in order to easily find artifacts or works of art that they might be interested in collecting.
- Marketers: Marketers often rely on content curation as a way to research competitors’ strategies, source new ideas, create engaging campaigns, and monitor customer feedback.
- Academics & Researchers: Content curation tools give academics and researchers access to important data from trusted sources which can then be used for further study and analysis.
- Creative Professionals: Content curation tools enable creative professionals to quickly find inspiration, discover trends, and keep up with the latest design or media offerings.
- Consumers: Content curation can help consumers stay up-to-date on the latest product releases or promotional offers from their favorite retailers.
Content Curation Tools Pricing
Content curation tools can vary greatly in cost, depending on the features and capabilities they offer. On the low end of the spectrum, you can find free content curation tools that allow you to browse and share content from various sources with minimal effort. At the higher end of the spectrum, there are enterprise-level content curation tools that offer more sophisticated search and sorting options as well as analytics capabilities. These tools come with a much higher price tag, often ranging from several hundred to several thousand dollars per month. For businesses or organizations that need more powerful content curation capabilities, these advanced tools may be worth investing in for their long-term value. However, for individuals or small organizations who only require basic content curation features, there are plenty of affordable options out there too.
Types of Software that Content Curation Tools Integrates With
Content curation tools can integrate with a wide variety of software, allowing users to build and share their curated content. Popular types of software that can integrate with content curation tools include social media management platforms, analytics platforms, email marketing services, search engine optimization (SEO) tracking software, tagging and categorization tools, and web-authoring software. Social media management platforms allow users to post content to multiple social media accounts from one dashboard. Analytics platforms provide insights into the performance of a particular website or piece of content. Email marketing services help send out newsletters or other updates about new curated content to subscribers. SEO tracking software provides visibility into how well a website is performing in terms of ranking on search engine results pages. Tagging and categorization tools enable users to organize their content for easier searching and analysis. Finally, web-authoring software permits users to create websites or blogs where they can publish their curated content. All these types of software support the efficient creation and distribution of curated content.