Best Consent Management Platforms for Adform

As a result of the increasing number of data breaches and the misuse of personal information, privacy management is a growing part of the modern marketing landscape. The General Data Protection Regulation (GDPR) has largely been perceived as a legal issue, due to the fines that can be imposed because of non-compliance, but it’s also created opportunities for brands to build greater trust with their users. In fact, according to research conducted by iProspect, 88% of global marketers say trust is a priority in 2019, and they are looking to build this trust through credibility, relevancy, and reliability. Fueled by consumer privacy laws like the GDPR, most marketers are turning to solutions like TrustCommander that alert website and mobile app users of the personal data that’s being captured, stored, and shared with third parties. TrustCommander prevents the execution of tags that weren’t explicitly authorized by users.