OneTrust's Consent & Preferences solution empowers organizations to build trusted digital experiences by streamlining consent and preference management, ensuring consumer transparency, and maintaining compliance with global privacy regulations. It enables businesses to audit websites and apps for cookies and tracking technologies, implement digital tracking governance, and provide branded, transparent consent experiences through customizable templates. By giving users control over their consent and preferences, OneTrust helps deliver personalized communications and reinforces data privacy at every touchpoint, fostering trust and loyalty between brands and their customers.