TELUS Trade Promotion ManagementTELUS Agriculture & Consumer Goods
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About
TELUS Trade Promotion Management’s offerings (formerly Exceedra) are delivered via a SaaS platform that empowers consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels.
Our offerings allow CPG companies to:
Increase forecast accuracy.
Plan, approve, and execute promotions.
Manage contracts, claims, and deductions.
Optimize trade promotions for sustainable growth.
Key features include an AI Assistant for instant guidance and insights, advanced analytics with pre-built and custom reports, and enterprise scalability with multi-language/multi-currency support. Our architecture is cloud-native for rapid deployment, ensuring simplicity, support, and synergy for global CPG operations.
Gain a competitive advantage with our proven technology and deep CPG industry expertise. Discover how TELUS TPM can elevate your promotional performance.
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About
XTEL is a commercial execution AI platform built to help companies translate data into actionable strategies and seamlessly carry them out. It features modules like ADAM (Augmented Data Management) to ingest and normalize data; RGM (Revenue Growth Management) to generate insights and strategy across the full company lens; MAX AI for profit and revenue optimization; TPX for trade promotion management (from planning to execution); and REX for retail execution, ensuring coordination across channels, customers, and routes. It is configured for enterprise deployment: modular and scalable architecture with open APIs, compliance with ISO, SOC, GDPR, etc., and built on Azure to support centralized or local models. Its AI and data science layer is purpose-built for the consumer goods domain yet remains configurable, back-tested, and transparent to maintain trust and reliability.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies looking for an advanced Trade Promotion Management solution
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Audience
Mid to large consumer goods or retail companies looking for a solution to convert data into strategy and automate execution across trade, promotions, and retail operations
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationTELUS Agriculture & Consumer Goods
Canada
www.telus.com/tpm
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Company Information XTEL AI
Founded: 1991
Italy
xtech.ai/
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Integrations
Accenture Cloud Retail Execution
Databricks Data Intelligence Platform
Deloitte Cascade Suite
Dynamics 365 Commerce
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
NetSuite
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Integrations
Accenture Cloud Retail Execution
Databricks Data Intelligence Platform
Deloitte Cascade Suite
Dynamics 365 Commerce
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
NetSuite
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