TCS Optumera

TCS Optumera

Tata Consultancy Services
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About

Smart, efficient, and anonymous People Counters & Analytics for the real world. Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time. We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend. For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service.

About

As retailers strategize for the post-COVID world marked with rising costs, changing shopping behavior, stifling competition and implementing safety norms, an imperative need is to be able to respond swiftly. This requires a tectonic shift in the way retailers operate. The way forward is providing the required resilience to unlock exponential value and make decisions with confidence backed with big data, predictive analytics, intelligent real-time, personalized and localized insights. TCS Optumera™ AI-powered retail optimization suite, helps to optimize merchandising and supply chain decisions in an integrated manner. Retailers have seen 3-5% increase in sales, ~50% reduction in time spent, 5x more strategies and 20-30% reduction in costs. Complete customers basket across channels considering demand transferability, customer choice sets, predictive analytics and competitive assortment.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Not Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses that want to count and analyze visitors to their location. -- Retailers, Libraries, Universities, Municipalities, Malls, Casinos, Places of Worship, Office Buildings, and more!

Audience

Businesses searching for a strategic retail optimization solution to improve merchandising, pricing, and supply chain operations

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Lite Package, including our Smart App only
Standard version starting at $27.95/Month/Device.
Retail Version starting at $34.95/Month/Device.
Real-Time Occupancy version starting at $44.95/Month/Device.
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.7 / 5
features 4.8 / 5
design 4.6 / 5
support 4.9 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Pros from Real Users

Pros

  • We appreciate the desktop access to the dashboard. We can see the door count in real time from any computer, and can pull a variety of reports including traffic during events and different weather patterns.
  • I chatted one night with the support chat on the website and response was fast and helpful. We got personalized connections with Sayantani (2 meetings) and she was so warm and welcoming and thorough.
  • Easy process to get the system calibrated. Very accurate. The real-time information without having to take away from staff responsibilities is priceless.
  • We like having access to our daily counts to enable us to make smart business decisions from a staff perspective. We also like the ability to run custom reports and have them emailed to our leadership team.
  • - tracks multiple entrances - easy to install - sleek, inconspicuous design - great customer service - choice of a couple of colour options
  • We have been working with SMS for a long time, and the team is always coming with good communication, in time response, professional assistance. Highly recommended for traffic counter part and the services
  • This device provides accurate counts of people visiting our organization's exhibition and retail spaces. The data gathered has been useful in assessing visitor experience and flow, which we have used to inform exhibit design and merchandising. The device was straightforward to mount and has been easy to relocate if needed. The app is also easy to use, and the support team has always responded promptly and been incredibly helpful!
  • The platform provides accurate and consistent foot-traffic data that helped us understand customer flow patterns over time. The interface is straightforward, exports are reliable, and the support team — especially Sayantani — has been exceptionally responsive and flexible whenever we needed help or custom reports. Their willingness to go above and beyond stood out.
  • Report variety, easy to access dashboard, mobile app, ability to schedule reports for multiple users
  • easy install by local techs quick response, easy billing pro-active remote technical assistance at no charge

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported

Company Information

SMS Storetraffic
Founded: 1972
Canada
storetraffic.com

Company Information

Tata Consultancy Services
Founded: 1968
India
www.tcs.com/optumera-digital-merchandising-suite

Alternatives

Ariadne

Ariadne

Ariadne Maps

Alternatives

Botree Retailer App

Botree Retailer App

Botree Software

Categories

Museum Supported
People Counting Supported
Retail Analytics Supported
Retail Execution Supported
Smart Building Supported

Categories

Retail Execution Supported

Retail Execution Features

AI / Image Recognition Not Supported
Collaboration Tools Not Supported
Data Collection Supported
Inspection Not Supported
Pricing / Placement Optimization Not Supported
Product Education Not Supported
Product Promotion Strategy Not Supported
Retail Site Audit Not Supported
Workforce Management Supported

Business Intelligence Features

Ad Hoc Reports Not Supported
Benchmarking Supported
Budgeting & Forecasting Not Supported
Dashboard Supported
Data Analysis Supported
Key Performance Indicators Supported
Natural Language Generation (NLG) Not Supported
Performance Metrics Supported
Predictive Analytics Not Supported
Profitability Analysis Not Supported
Strategic Planning Supported
Trend / Problem Indicators Supported
Visual Analytics Supported

Museum Features

Collections Management Not Supported
Event Management Not Supported
Exhibit Management Supported
Gift Shop POS Not Supported
Grant Management Not Supported
Insurance Management Not Supported
Membership Management Not Supported
Ticketing Not Supported

People Counting Features

Anonymous Counting Supported
API Supported
Benchmarking Supported
Car Counting Not Supported
Conversion Tracking Supported
Data Export Supported
Events Statistics Supported
Heatmaps Not Supported
Mood/Age/Gender Recognition Not Supported
Motion Detection Not Supported
Reporting / Analytics Supported
Retail Counting Supported
Staff Exclusion Supported
WiFi Tracking Not Supported
Zone / Area Monitoring Supported

Integrations

Microsoft 365 Supported
Adobe Marketo Engage Not Supported
Avaya Aura Not Supported
Blueprint Not Supported
CA Flowdock Not Supported
Cloudera Not Supported
Commvault Cloud Not Supported
Creatio Not Supported
Erply Supported
Freshdesk Not Supported
Google Cloud Platform Not Supported
HPE Consumption Analytics Not Supported
Heartland Payment Processing Supported
Hitachi Content Intelligence Not Supported
Infor CRM Not Supported
Meltano Supported
MongoDB Not Supported
Oracle Cloud Infrastructure Not Supported

Integrations

Microsoft 365 Supported
Adobe Marketo Engage Supported
Avaya Aura Supported
Blueprint Supported
CA Flowdock Supported
Cloudera Supported
Commvault Cloud Supported
Creatio Supported
Erply Not Supported
Freshdesk Supported
Google Cloud Platform Supported
HPE Consumption Analytics Supported
Heartland Payment Processing Not Supported
Hitachi Content Intelligence Supported
Infor CRM Supported
Meltano Not Supported
MongoDB Supported
Oracle Cloud Infrastructure Supported
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Claim TCS Optumera and update features and information