Social vs. Unicorn Platform Comparison Chart

BL.INK is a link management platform that enables companies to capture, track, and manage every single customer touchpoint, whether it comes from digital ads or apps, or QR codes on printed content. BL.INK makes it easy to create branded shortened URLs and QR codes that capture unlimited data points so you can track end-to-end marketing performance or GS1 Digital Link/GS1 2D barcode data to inform consumers and supply-chain vendors along their journey. Get perfectly-structured, consistent data for improved marketing ROI reporting. Branded short links and QR codes improve click-through rates because they’re trusted in SMS messaging, direct mail, emails, social media, product packaging, signage, TV ads. BL.INK offers global data residency and is HIPAA compliant and SOC 2 certified. Founded in 2008, we work with all industries including retail, consumer goods, healthcare, aviation, enterprise software, and financial services. Integrates with Adobe Analytics, ObservePoint, Khoros, Sprinklr

📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us today

GetResponse is the email marketing platform that empowers marketers, solopreneurs, coaches, and small business owners with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert their audience. With over 25 years of expertise, GetResponse goes beyond email to provide powerful automation and list growth tools, making it the go-to solution for those who want to succeed in building their personal brand, sell products and services, nurture their audience, and build a community. GetResponse's powerful email marketing software includes AI-enhanced content creation tools, professional templates, easy-to-use design tools, and proven deliverability. Our customers are empowered with tools to build a website and unlimited landing pages, and create engaging pop-ups and signup forms. The marketing automation builder brings your ideal automated communication scenario to life with a visual builder that can grow with your needs.

Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI, and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native, and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. Last but not least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.

Renderforest is an all-in-one branding platform that allows users to create broadcast-quality videos, AI optimized logos, photorealistic mockups, digital and print graphics of all topics and purposes, as well as fully functioning websites. Choose from the ever-growing collection of high-quality templates of all kinds. Customize videos with transitions, text, logo, and animation of your choice to promote and advance your social media presence. Enjoy the ease of creating a logo, with no technical or design skills, in just a few clicks. Design social media posts, posters, flyers, and more using the very intuitive Renderforest Graphic Maker. Create music visualizers, 3D animations, intros, outros, slideshows, and many more to promote you and your business. Showcase your product, branding, and design with ready-to-use mockups. Create all the elements of your branding and stand out with Renderforest.

Bullseye is the visionary store and dealer locator platform that wins more customers. Beyond just a standard locator, Bullseye enables companies to engage customers with local content, increase lead capture, drive traffic, and improve relationships with dealers, agents, and other partners. With SEO-friendly landing pages, automated real-time lead management, and more, Bullseye is the locator that partners love. Easily integrate partner pages on your website to showcase their work with your products, build trust with customers, and turn your ordinary locator into a lead generating machine. With 20 years of experience, Bullseye includes all the features you'd expect from a modern locator: user-friendly search interfaces, a robust API, in-depth reporting, 3rd-party integrations, and extensive tools to manage locations, users, categories, and custom data fields. It's a comprehensive solution to manage all your location data and drive customers to stores, dealers, agents, and more.

HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot CRM is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot CRM includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.

Communication Platform As A Service (CPaaS). smsmode© provides complete mobile messaging routing services. SMS, TTS, Google RCS or WhatsApp Business. Connect with your customers around the world via our innovative and powerful tools, with the level of security you need to ensure. smsmode© integrates easily with your existing tools to increase their potential through mobile messaging. Use our REST API, SMPP and plugins to create these custom integrations with your applications, CRM, ERP, and more. Our documentation and our experts will help you to reach your goals! European solution GDPR compliant ISO 27001 & 27701 99.95% SLA Responsability Europe CSR Commitment

EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.

Act! Premium is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility! Act! also offers customizations to fit your specific business or industry processes or your preferences for deployment and access, the possibilities with Act! Premium are limitless. Act! Premium includes powerful CRM and Marketing Automation tools in one platform, making it easy for you to up your sales and marketing game – and ultimately create customers for life.