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About

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.

About

Smoot is an AI-driven advertising platform that fuses emotional context, brand voice, and data-driven intelligence to optimize media campaigns and publisher monetization. It analyzes videos, images, and text in real time to detect audience emotions and align ads with contexts that resonate, ensuring your message reaches viewers at the right time in the right mood. For advertisers, Smoot replaces static, cookie-based targeting with emotionally aware media delivery across video, display, and connected TV, reducing waste and boosting performance metrics like engagement and completion rates. It integrates with fraud detection systems to protect campaign integrity. For publishers, it serves as an AI monetization layer, aggregating demand from Google Open Bidding, Amazon TAM, 20+ SSPs, and direct sales to maximize CPM across ad inventory via smart header bidding. Its AI continually learns from campaign feedback and suggests optimizations.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers and agencies searching for a platform to plan, create and optimize their native advertising campaigns

Audience

Advertisers and publishers in need of a tool to harness emotion-aware AI to maximize ad performance and revenue by intelligently matching brand messages to audience context

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Simpli.fi
Founded: 2010
United States
simpli.fi/platform/

Company Information

Smoot AI
Founded: 2023
Spain
www.smoot.ai/

Alternatives

AdLib DSP

AdLib DSP

AdLib Media Group

Alternatives

eSilentPARTNER

eSilentPARTNER

The Medi Group

Categories

Categories

OTT Features

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
Scheduling
SDK
Video Hosting/Storage
Video Quality Optimization

Integrations

AUDIENCEX
AgencyAnalytics
Amazon Transparent Ad Marketplace (TAM)
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
DoubleVerify
Humming
Improvado
Meltano
NinjaCat
Oracle Moat

Integrations

AUDIENCEX
AgencyAnalytics
Amazon Transparent Ad Marketplace (TAM)
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
DoubleVerify
Humming
Improvado
Meltano
NinjaCat
Oracle Moat
Claim Simpli.fi and update features and information
Claim Simpli.fi and update features and information
Claim Smoot AI and update features and information
Claim Smoot AI and update features and information