feedoptimise

feedoptimise

Feedoptimise
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About

Deliver the product experience today's consumers demand with Salsify, a top-rated product experience management (PXM) platform trusted by leading brands. Salsify brings together the power of product content management, a broad commerce ecosystem, and actionable insights into a single solution. Thus, empowering brands to provide exceptional shopping experiences to customers across every touchpoint. The world's leading brand manufacturers, such as Coca Cola, Bosch, and gsk, rely on Salsify for their product experience management needs.

About

Feedoptimise is a product feed management and optimization platform that helps online retailers create, enrich and distribute shopping feeds across any number of marketing channels. Connect your store via Shopify, Magento, WooCommerce, Salesforce or any other source, then publish optimized feeds to Google Shopping, Microsoft, Meta, TikTok, Amazon, eBay, affiliate and comparison networks, and 3500+ channels worldwide. Modify titles, descriptions, categories and attributes with rule-based tools or AI, filter out products that do not meet channel requirements, and monitor results with an item-centric reporting engine. A/B test changes to find what performs best. Manage everything yourself or let our team run it for you. Compatible with any shopping cart, commercial, open source or custom built, and any feed format. Trusted by retailers and agencies since 2011.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses of all sizes in the CPG, health and beauty, home goods, medical supplies, industrial supplies, toys, hobbies and crafts, retail, and baby categories.

Audience

Online retailers, multi-channel eCommerce businesses, digital marketing agencies and enterprises that manage and optimize product data feeds across Google Shopping, Microsoft Shopping, Meta, marketplaces, affiliate networks and other marketing channels.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$59 per month
Transparent pay-per-use pricing that scales with your catalog: a fixed account retainer plus a per-tier charge for each source and feed. Plans start at $59 per month (up to 1000 items) and scale to millions, with the same full feature set on every tier. No contract, unlimited seats, and a fully featured 7-day free trial with no credit card required.
Free Version
Free Trial

Reviews/Ratings

Overall 2.5 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Centralized dashboard to manage product content across channels, Automated syndication of product data to different marketplaces.
  • Salsify has the ability, like any PIM, to store all essential product information in one centralized area. Product specs, copy, and assets are all located in one area and it is easy to generate a report for retailers and distributors to share this information. Salsify is integrated with our e-commerce site as well, which makes updating product info and assets simpler. Theoretically.

Cons

  • Setup & onboarding process complex & time consuming. lack of DAM capabilities for media management.
  • Salsify does not have the ability to store our information in a very intuitive way. We have to rely heavily on parent-variant structures which makes storing product information and assets tricky for users and it makes interpreting shared information more confusing for retailers/distributors/etc. On top of that, Salsify has not had great support. I participated in a full 8 hour training course, and it was such an insane waste of time. I felt for the person leading the class because he clearly had no idea what he was doing. Many of the pre-recorded videos meant to help onboard users and administrators are simply really LONG recordings of previously held live courses. These videos are very hard to digest and are not a good reference if you are looking to brush up on a particular subject. My personal interactions with Salsify staff has been limited, but I've only heard bad things from my colleges who work with them. I worked closely with our internal IT team while Salsify was being set up, and we regularly had to compromise on functionality despite the fact that we were told these needed functions would be supported when we were being sold the product.

Pros & Cons from Real Users

Pros

  • - Transparent Pricing One of the standout features is the pricing transparency. Costs are clear from day one, and the platform includes a built-in calculator that updates in real time. This makes it easy to understand the financial impact of adding new data sources, feeds, or features such as reporting. - Excellent Onboarding Support The Feed Optimise team provided free support during the migration process, which made the transition seamless and significantly reduced the workload on our side. - Responsive Support Team Their team is consistently responsive and helpful. Queries are handled quickly, which is critical when managing complex feed setups. - Extensive Template Library The platform currently supports over 100 feed templates across shopping channels, affiliate networks, social media platforms, OpenAI integrations, and more continuing to expand over time. - Powerful Data Optimisation Tools Within the platform, there are 100+ modifiers that allow you to clean, enrich, and optimise your product data to improve feed quality and overall performance. - Advanced Data Integration Feed Optimise allows you to blend data from multiple sources and connect via API, enabling flexible and scalable feed management.
  • Beautifully designed platform with a huge breadth of capabilities. There are lots of tools for optimizing your feed, and the AI features are the standout for me. You can connect to any model, OpenAI, Anthropic, Gemini and others, and run optimizations at scale automatically. The pricing is fair too, as it is the only platform I know of that charges based on parent level product count and works on a pay per use basis, so you only pay for what you actually use. It has genuinely changed how I manage my feeds day to day.

Cons

  • At present, I have not identified any significant drawbacks. The platform continues to meet our needs effectively, and any questions or issues have been promptly addressed by the support team.
  • None that I can think of. After daily use I have not come across anything I would change or any feature I felt was missing.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Salsify
Founded: 2012
United States
www.salsify.com

Company Information

Feedoptimise
Founded: 2011
United Kingdom
www.feedoptimise.com

Alternatives

Alternatives

Inriver PIM

Inriver PIM

Inriver

Categories

Categories

Catalog Management Features

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Product Data Management Features

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Channel Management Features

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

PIM Features

Content Syndication
Data Modeling
Data Quality Control
Digital Asset Management
Documentation Management
Master Record Management
Version Control

Product Management Features

Collaboration
Feedback Collection
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Release Management
Requirements Management
Resource Management
Workflow Management

eCommerce Features

Catalog Management
Channel Management
CRM
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Catalog Management Features

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Product Data Management Features

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Multi-Channel eCommerce Features

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Integrations

Acquia DAM (Widen)
Amazon
BigCommerce
CJ Affiliate
Claude
Facebook
Facebook Ads
Gemini
Google Analytics
Google Merchant Center
Grok
HubSoft
Magento
MetricsCart
Orange Logic OrangeDAM
Pinterest
Shark Finesse
Squarespace
Zoho Directory
eBay

Integrations

Acquia DAM (Widen)
Amazon
BigCommerce
CJ Affiliate
Claude
Facebook
Facebook Ads
Gemini
Google Analytics
Google Merchant Center
Grok
HubSoft
Magento
MetricsCart
Orange Logic OrangeDAM
Pinterest
Shark Finesse
Squarespace
Zoho Directory
eBay
Claim Salsify and update features and information
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