dunnhumby Price

dunnhumby Price

dunnhumby
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About

PriceForge is an AI‑powered pricing and revenue optimization platform designed for small and medium‑sized businesses that want to make data‑driven pricing decisions without a large data science team. It connects to your existing sales, catalog, and marketing data sources, consolidates them in one place, and then uses advanced analytics to reveal which products, plans, and customer segments are underpriced, overpriced, or have the highest margin potential. The platform lets you define pricing rules, discount policies, and campaign‑specific price strategies, then automatically tests different price points or bundles and measures their impact on revenue, conversion, and profit. Real‑time dashboards highlight key metrics such as price elasticity, margin by product, and customer willingness to pay, enabling you to react quickly to market changes, seasonality, or competitor moves.

About

As marketplace competition increases, downward price pressures mean retailers face unsustainably low margins. To succeed and avoid the race to the bottom, retailers must improve Customer price perception and promotional effectiveness, without reducing prices too far. dunnhumby analyses existing strategies and identifies the best tactics for success. So you can optimize pricing strategies to grow margins and profit and boost promotion performance, all while improving customer price perception. Satisfying changing Customer pricing expectations is already a complex task, but combined with the need to hit commercial targets, it can become seriously challenging. dunnhumby Price gives you the ability to strategically optimize prices and forecast outcomes. Using Customer Data Science to recommend optimal base prices, Price helps you build Customer trust, improve value perception, and generate tangible results.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Small and medium‑sized businesses that want data‑driven pricing. B2B and B2C companies with recurring or transactional revenue (e‑commerce, SaaS, retail, services) that need to optimize prices, discounts, and margins. Revenue, product, and finance teams (CEOs, founders, revenue managers, product managers, finance managers) responsible for pricing strategy and profitability.

Audience

Companies searching for a solution to boost value perception and execute promotions that drive results

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$49/month
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

PriceForge
Founded: 2026
Tunisia
priceforge.org

Company Information

dunnhumby
Founded: 1989
United Kingdom
www.dunnhumby.com/retailers/price-promotions/

Alternatives

Alternatives

Pricing Lifecycle

Pricing Lifecycle

Profimetrics
PGP

PGP

PREXUS pricing consulting
priceflo

priceflo

SKYSHEEP
Margin Master

Margin Master

RetailerSoft

Categories

Categories

Pricing Optimization Features

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Integrations

Commanders Act
FuseCommander
TrustCommander

Integrations

Commanders Act
FuseCommander
TrustCommander
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Claim PriceForge and update features and information
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