Spegla

Spegla

Laddro Digital UG (haftungsbeschränkt)
+
+

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About

OtterlyAI is an AI Search Monitoring and Optimization Platform that helps brands get mentioned and get cited in AI answers. See where your brand and pages appear across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, and Microsoft Copilot. Track share of voice, brand mentions, website citations, and answer quality for every topic and prompt, then benchmark against competitors. Turn insights into action with prioritized recommendations: which pages to update, which entities to clarify, which FAQs to add, and which sources to earn. Export data for reporting, and collaborate on GEO workflows so teams know what to change in content, PR, and technical SEO. Optional Agent Analytics reveals real server-side LLM bot traffic to validate and benchmark visibility. Easy setup, no code required.

About

Spegla measures whether AI assistants recommend your brand when buyers ask them for a product in your category. Each run generates ten buying questions a real customer would ask, then sends every one to ChatGPT, Claude, Gemini and Perplexity through their official APIs. That is forty answers per run, collected the same way each time so two runs are comparable. Your brand name never appears in any of the questions, so a mention only counts if the assistant raises it on its own. You get a 0-100 visibility score combining how often you are named with how early you appear, your mention rate, the rival brands recommended in your place, the sources each assistant cited, and the full text of every answer. Spegla runs in 15 European languages, with questions written in the market language rather than translated from English. Tracking re-asks the same questions weekly or monthly so scores stay comparable over time.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

SEO and content teams, digital marketers, brand & PR teams, and marketing agencies optimizing for AI search.

Audience

Marketing, SEO and brand teams at B2B companies, agencies managing client visibility, and founders who want to know whether AI assistants recommend them

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$29 per month
$189 / month for 100 prompts
$489 / month for 400 prompts
Free Version Not Supported
Free Trial Supported

Pricing

€29/month
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.5 / 5
support 4.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • OtterlyAI helps track AI search visibility, brand mentions, and competitor presence in a structured way. It reduces manual prompt checking and gives SEO/content teams a clearer view of how their brand appears in AI-generated answers.
  • all the features I need from monitoring to optimization (GEO power tool). - the only one with a prompt research tool - monitor your search prompts of your customers on various markets (countries) - use the technical geo audit to check your content

Cons

  • Some insights still need manual interpretation, especially when deciding what content or GEO actions to take next. I would also like to see more detailed reporting, clearer recommendations, and better onboarding for new users.
  • couldn't find a thing. love it to be honest. easy to use

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

OtterlyAI
Founded: 2024
Austria
otterly.ai

Company Information

Laddro Digital UG (haftungsbeschränkt)
Germany
getspegla.com

Alternatives

HubSpot AEO

HubSpot AEO

HubSpot

Alternatives

Goodie

Goodie

Goodie AI

Categories

Categories

Integrations

ChatGPT Supported
Gemini Supported
Perplexity Supported
Claude Not Supported
Google AI Mode Supported
Google AI Overviews Supported
Microsoft Copilot Supported

Integrations

ChatGPT Supported
Gemini Supported
Perplexity Supported
Claude Supported
Google AI Mode Not Supported
Google AI Overviews Not Supported
Microsoft Copilot Not Supported
Claim OtterlyAI and update features and information
Claim OtterlyAI and update features and information
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