Nova Analytics vs. SellerMagnet Comparison


Nova Analytics Nova	SellerMagnet Hive Solutions GmbH	+	+
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About Nova Analytics is a cloud analytics platform for Amazon marketplace sellers, brand owners, Vendor Central suppliers and agencies managing multiple accounts. It brings Seller Central, Vendor Central and Amazon Ads data into a shared view across supported Amazon marketplaces. Users can review sales, Amazon fees, business-entered costs and profit by SKU; analyze advertising performance by campaign and search term; and monitor orders, inventory, replenishment, listing health, reviews and search-query performance. Nova also provides Amazon DSP reporting, read-only database access for business-intelligence tools, and a hosted Model Context Protocol (MCP) server that lets compatible AI assistants query account data. Teams use the platform to compare marketplace and account performance and understand profitability after Amazon fees and costs such as cost of goods, FBM shipping and VAT.	About SellerMagnet is the all-in-one Amazon seller suite trusted by 2,000+ sellers across 20+ marketplaces (US, CA, MX, BR, UK, DE, FR, IT, ES, NL, PL, SE, BE, TR, IN, JP, AU, AE, SA, EG, SG). One platform replaces 5+ tools: - 5-minute Amazon Repricer with Buy Box, margin-floor and velocity rules (FBA + FBM). - Analytics Dashboard: true net profit (COGS, VAT, fees, refunds, expenses) plus real-time inventory tracking and stockout forecasting. - Amazon Sourcer with barcode scan, ASIN lookup, bulk wholesale upload and a Chrome Extension that overlays ROI, fees and competition on Amazon pages. - AI Listing Optimizer, PPC Manager, Review Request automation, hijacker / Buy Box Alerts and Lost & Found FBA Reimbursement recovery for lost, damaged and destroyed units. Built on the official Amazon SP-API. GDPR-compliant, TLS 1.2+, 8 UI languages, 4.9/5 from 218+ reviews. Free Dashboard tier (50 orders/mo, 60 days). Plans from EUR 10/mo. 14-day free trial.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Amazon sellers, brands, Vendor Central vendors, and agencies that manage them.	Audience Amazon Sellers, Amazon Vendors, Amazon FBA, Amazon FBM, Amazon business
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $49/account/month Plans are billed monthly per connected Amazon Seller Central or Vendor Central account. Pricing is based on the higher of average monthly order items or average monthly sales divided by $50. Tier 1 is $49/account/month for up to 1,000 billable-volume units; prices rise by tier to $299/account/month for up to 50,000 units, with custom pricing above that. Volume discounts begin with the sixth connected account. Prices exclude VAT and other applicable taxes. New customers receive a 14-day free trial with no payment method required. Free Version Not Supported Free Trial Supported	Pricing €10/month Free Dashboard tier: 50 orders/month for 60 days, no credit card required. Analytics Dashboard (paid): from €10/month (1,000 orders), scaling by order volume. Amazon Repricer: from €15/month (25 SKUs, 1 marketplace). Scales by SKU count (25 to 100,000) and marketplace count (1, 2, or 3+). Every Repricer plan includes full Analytics Dashboard access. PPC Manager, Amazon Sourcer (with Chrome Extension), AI Listing Optimizer, Review Request automation, hijacker / Buy Box Alerts and the Lost & Found FBA Reimbursement engine are available as bundled add-ons or inside higher-tier plans. All paid plans include a 14-day free trial (credit card required). Annual billing saves ~17% (2 months free). Cancel anytime. Enterprise and agency plans available with custom pricing. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.8 / 5 ease 4.4 / 5 features 5.0 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews
	Pros & Cons from Real Users Pros We run a small but growing Amazon business in the outdoor accessories space. We started using SellerMagnet only 20 days ago, and the repricer was the first feature that made an immediate impact. Before SellerMagnet, repricing was a constant headache that kept pulling me back into Seller Central. We were either reacting too slowly or adjusting prices too cautiously, and that was costing us visibility. Since turning on the repricer, we’ve been much more competitive without cutting into margins in a reckless way. It helped us stay sharper on fast-moving listings and win more Buy Box time. The repricing engine is where it's at. I sell in competitive subcategories: think kitchen organizers, drawer dividers and margins get thin fast. SellerMagnet's repricer keeps me in the Buy Box way more consistently than what I was doing manually, and I can set floor prices so I'm not racing to the bottom. The PPC analytics dashboard is also genuinely useful even if it's still under Beta currently; it surfaces wasted spend in a way that actually makes sense without needing a data science degree. I saved around 18% on ad spend in the first two months just by acting on the recommendations. The FBA reimbursement tracker (Lost & Found feature) was a nice surprise, found about $380 in unrecovered losses I didn't even know existed. I've gotten rid of I don't know how much mental stress and calculations I used to do via Google Sheets or GPT chat, which obviously were wasted time, to manage my inventory and forecast it. It's the best €15 I've ever spent, from my perspective. It's opened up a world of features I'd previously ignored. The value for money has been strong since I started using SellerMagnet at the end of October 2025. For around €20/month, it already covered the essentials for me, solid inventory management and clear, effective analytics, plus a surprising number of extra tools included in the subscription. What I valued most was getting a cleaner view of what was actually happening behind “good sales.” It helped me spot a couple of SKUs that looked healthy on revenue but were quietly underperforming once costs and fees were accounted for. Day-to-day, that meant fewer decisions based on gut feel and more decisions based on what the numbers were genuinely telling us. Cons At this stage, the only real limitation is that we haven’t had enough time to explore the full software yet. After only 20 days of use, I can’t speak in depth about all the other features or give a complete view of the entire platform. Onboarding took me longer than it should have. The UI is clean but some of the more advanced features aren't super intuitive to set up, I had to dig through help docs more than I'd like. Also, customer support response times can be slow on weekends. Not a dealbreaker, but when you're troubleshooting a repricing rule on a Friday night before a big promo, you kind of need someone to answer fast. Regardless, despite a few small bugs here and there, it's easy to browse and use I don’t have any real negatives to report so far. If I had to point to something, it’s only that there’s a lot available, so it can take a little time to explore everything and get the most out of all the features. On the downside, the initial setup rewards attention to detail, if you rush the configuration, you’ll likely need to circle back and tidy things up.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Nova Founded: 2023 France novadata.io	Company Information Hive Solutions GmbH Founded: 2021 Germany sellermagnet.com
Alternatives My Real Profit	Alternatives SELLERLOGIC Repricer SELLERLOGIC
SellerUtility Quite Fair LLC	ChannelMAX
Hopted	SellerMobile
Sellerverse	Asinwiser
Utlista Laddro Digital UG (haftungsbeschraenkt) View All	NeuroPrice View All
Categories Amazon Seller Tools Supported	Categories Amazon Seller Tools Supported Repricers Supported
	Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Supported Analytics / Reporting Supported Campaign Management Supported Competitor Analysis Supported Content Management / Optimization Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Supported Inventory Management Supported Keyword Tracking / Research Supported Order Management Supported PPC Ads Management Supported Price Optimization Supported Rank Optimization Supported Refund Management Supported Review Management Supported Sales Tracking / Analysis Supported Shipping Management Not Supported Trend Analysis Supported
Integrations Amazon Not Supported Amazon Ads Supported Amazon Seller Central Supported ChatGPT Supported Claude Supported Claude for Legal Supported Gemini Supported Grok Supported Microsoft Copilot Supported Model Context Protocol (MCP) Supported View All 9 Integrations	Integrations Amazon Supported Amazon Ads Not Supported Amazon Seller Central Not Supported ChatGPT Not Supported Claude Not Supported Claude for Legal Not Supported Gemini Not Supported Grok Not Supported Microsoft Copilot Not Supported Model Context Protocol (MCP) Not Supported View All 1 Integration
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