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About

Nova Analytics is a cloud analytics platform for Amazon marketplace sellers, brand owners, Vendor Central suppliers and agencies managing multiple accounts. It brings Seller Central, Vendor Central and Amazon Ads data into a shared view across supported Amazon marketplaces. Users can review sales, Amazon fees, business-entered costs and profit by SKU; analyze advertising performance by campaign and search term; and monitor orders, inventory, replenishment, listing health, reviews and search-query performance. Nova also provides Amazon DSP reporting, read-only database access for business-intelligence tools, and a hosted Model Context Protocol (MCP) server that lets compatible AI assistants query account data. Teams use the platform to compare marketplace and account performance and understand profitability after Amazon fees and costs such as cost of goods, FBM shipping and VAT.

About

Seller Labs empowers Amazon sellers with the tools they need to succeed, without the complexity or cost of traditional services. Our platform automates key tasks like ad optimization and review requests, enabling small businesses to save time and increase profitability. With a simple, self-serve interface, Seller Labs delivers industry-leading functionality—tracking profitability, monitoring sales, and offering AI-powered insights—without requiring a dedicated team. Our solutions are designed to fit the needs of sellers new to Amazon small budgets and small teams, offering a low-cost, commitment-free option that eliminates the need for external support. With Seller Labs, you gain back valuable time, reduce costs, and drive growth, all backed by industry-leading customer support at no extra charge. Start optimizing your Amazon business with Seller Labs today—removing the scariness and complexity out of Amazon.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Amazon sellers, brands, Vendor Central vendors, and agencies that manage them.

Audience

Small to Medium Sized Sellers looking to Automate Request a Review, Manage Ad Spend, and Track Profitability.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$49/account/month
Plans are billed monthly per connected Amazon Seller Central or Vendor Central account. Pricing is based on the higher of average monthly order items or average monthly sales divided by $50. Tier 1 is $49/account/month for up to 1,000 billable-volume units; prices rise by tier to $299/account/month for up to 50,000 units, with custom pricing above that. Volume discounts begin with the sixth connected account. Prices exclude VAT and other applicable taxes. New customers receive a 14-day free trial with no payment method required.
Free Version Not Supported
Free Trial Supported

Pricing

$19.99 per month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 3.0 / 5
ease 5.0 / 5
features 3.0 / 5
design 4.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • For some Amazon Advertising tasks it is easier and more efficient to make through SellerLabs. In addition, I like the automated suggestions and ad scheduling features.

Cons

  • Most services SellerLabs provides isn't worth the high cost. The only reason I continue to use it is because I receive a substantial discount.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Nova
Founded: 2023
France
novadata.io

Company Information

Seller Labs
Founded: 2013
Roswell, Georgia
www.sellerlabs.com

Alternatives

Alternatives

SellerUtility

SellerUtility

Quite Fair LLC
Utlista

Utlista

Laddro Digital UG (haftungsbeschraenkt)

Categories

Categories

Inventory Management Features

Alerts/Notifications Not Supported
Barcoding / RFID Not Supported
Forecasting Not Supported
Inventory Optimization Supported
Kitting Not Supported
Manufacturing Inventory Management Not Supported
Mobile Access Not Supported
Multi-Channel Management Not Supported
Product Identification Not Supported
Reorder Management Not Supported
Reporting/Analytics Supported
Retail Inventory Management Not Supported
Supplier Management Not Supported
Warehouse Management Not Supported

Review Management Features

Campaign Management Supported
Dashboard Supported
Negative Feedback Management Supported
Response Management Supported
Review Monitoring Supported
Review Notification Supported
Review Request Supported
Sentiment Analysis Not Supported
Social Sharing Not Supported
White Label Not Supported

Integrations

Amazon Ads Supported
Amazon Not Supported
Amazon Seller Central Supported
ChatGPT Supported
Claude Supported
Claude for Legal Supported
Gemini Supported
Grok Supported
Microsoft Copilot Supported
Model Context Protocol (MCP) Supported

Integrations

Amazon Ads Supported
Amazon Supported
Amazon Seller Central Not Supported
ChatGPT Not Supported
Claude Not Supported
Claude for Legal Not Supported
Gemini Not Supported
Grok Not Supported
Microsoft Copilot Not Supported
Model Context Protocol (MCP) Not Supported
Claim Nova Analytics and update features and information
Claim Nova Analytics and update features and information
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Claim Seller Labs and update features and information