Nielsen Media ImpactNielsen
|
Shipyard AIProModel
|
|||||
Related Products
|
||||||
About
Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals.
|
About
Shipyard AI is a multi-user, web enabled application (limited by roles and rights) that uses an optimization-based automated capacity planner to create and publish laydown maps and a schedule indicating where items are to be located over time. It provides shipyards with unrivaled flexibility and planning capability, enabling management and key stakeholders to visualize multiple production scenarios, analyze potential results and optimize decision making. Shipbuilding is a long and highly complex process, presenting shipyards with multiple challenges including multiple hull configurations and multiple vessels under construction simultaneously. Limited space greatly impacted by changes in schedules and fabrication plans. Labor intensive planning activities, and a need to reduce operational expenses. It provides shipyards with unrivaled flexibility and planning capability, enabling management and key stakeholders to visualize multiple production scenarios, analyze potential results, etc.
|
|||||
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
|||||
Audience
Media planners requiring a tool to analyze consumer media behavior and optimize media plans for effective audience engagement
|
Audience
Shipyards looking for a multi-user application to visualize multiple production scenarios, analyze potential results and optimize decision making
|
|||||
Support
Phone Support
24/7 Live Support
Online
|
Support
Phone Support
24/7 Live Support
Online
|
|||||
API
Offers API
|
API
Offers API
|
|||||
Screenshots and Videos |
Screenshots and Videos |
|||||
Pricing
No information available.
Free Version
Free Trial
|
Pricing
No information available.
Free Version
Free Trial
|
|||||
Reviews/
|
Reviews/
|
|||||
Training
Documentation
Webinars
Live Online
In Person
|
Training
Documentation
Webinars
Live Online
In Person
|
|||||
Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/media-impact/
|
Company InformationProModel
Founded: 1988
United States
www.promodel.com
|
|||||
Alternatives |
Alternatives |
|||||
|
|
|
|||||
|
|
|
|||||
|
|
|
|||||
|
|
||||||
Categories |
Categories |
|||||
Integrations
No info available.
|
Integrations
No info available.
|
|||||
|
|
|