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About

NegativeShield helps teams running Google Ads find and cut the search terms that are quietly burning through their budget. It connects to a Google Ads account (or accepts a CSV upload), pulls the search terms across all campaigns, and runs them through an LLM that scores how relevant each term actually is to the business. Terms the model flags as irrelevant become negative keyword candidates. Users review the suggestions, adjust them if needed, and push them straight to Google Ads as exclusion lists or shared negative keyword sets that can be applied across multiple campaigns in one action. NegativeShield takes business context into account: brand terms, geography, existing negatives already in place, and campaign specifics, including Performance Max insight scenarios. That context cuts down on false positives and saves specialists the hours they'd otherwise spend manually scanning search term reports line by line. It's built for marketers, PPC specialists, and agencies.

About

We help businesses manage paid search marketing campaigns (PPC campaigns) on Google Ads, Microsoft Ads, and Amazon Advertising. We build customized machine learning models for our client. This enables us to adapt to market changes rapidly and provides our clients unique bid strategy advantage over conventional ones. Our web-based UI gives you the ability to monitor performance in an intuitive and familiar way. Guide our models to your desired objectives and target numbers directly in the app. Our systems generate updated bids for your campaigns constantly, ensuring that your bids are always optimized. SmartLens has proven performance gains versus network-based automated solutions, e.g. Conversion Optimizer/Target CPA.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Google Ads marketing agencies and in-house marketers

Audience

Companies that need a PPC and paid search optimization software solution

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$10/month/10 000 terms
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

NegativeShield
Founded: 2026
Czech Republic
negativeshield.com

Company Information

SmartLens Analytics
Founded: 2017
United States
www.smartlensanalytics.com

Alternatives

Alternatives

Perpetua

Perpetua

Perpetua Labs

Categories

PPC

Categories

Integrations

Google Ads
Amazon Ads
Microsoft Advertising

Integrations

Google Ads
Amazon Ads
Microsoft Advertising
Claim NegativeShield and update features and information
Claim NegativeShield and update features and information
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Claim SmartLens Analytics and update features and information