Related Products
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About
NegativeShield helps teams running Google Ads find and cut the search terms that are quietly burning through their budget. It connects to a Google Ads account (or accepts a CSV upload), pulls the search terms across all campaigns, and runs them through an LLM that scores how relevant each term actually is to the business.
Terms the model flags as irrelevant become negative keyword candidates. Users review the suggestions, adjust them if needed, and push them straight to Google Ads as exclusion lists or shared negative keyword sets that can be applied across multiple campaigns in one action.
NegativeShield takes business context into account: brand terms, geography, existing negatives already in place, and campaign specifics, including Performance Max insight scenarios. That context cuts down on false positives and saves specialists the hours they'd otherwise spend manually scanning search term reports line by line.
It's built for marketers, PPC specialists, and agencies.
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About
RunPPC is an AI agent for Google Ads, built for small businesses and the agencies and freelancers managing their accounts.
Create a full Google Ads campaign just by chatting with the agent: keywords, ad groups, ads, all structured for conversion from day one. No PPC expertise needed.
The agent then reviews your account every day: wasted spend, cheap converting keywords, broken conversion tracking. Ask it anything about your own account and get a straight answer. Nothing is applied until you approve it — then RunPPC makes the change for you in one click.
After the click, RunPPC personalizes your landing page for every search on the same URL, matched to the keyword and the city, so visitors land on a page written for exactly what they typed. More conversions from the same budget.
Covers Search and Performance Max, call and form tracking, real cost per lead, and offline conversion upload.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Google Ads marketing agencies and in-house marketers
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Audience
Lead generation small businesses running their own Google Ads: plumbers, electricians, HVAC, roofing, dentists, lawyers, cleaning and moving companies, and other service businesses that live on calls and form fills, plus the agencies and freelance PPC consultants managing accounts for them.
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Not Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and VideosNo images available
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Screenshots and Videos |
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Pricing
$10/month/10 000 terms
Free Version
Not Supported
Free Trial
Supported
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Pricing
$49/month
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationNegativeShield
Founded: 2026
Czech Republic
negativeshield.com
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Company InformationRunPPC
Founded: 2026
France
www.runppc.com
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Alternatives |
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Categories |
Categories |
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PPC Features
A/B Testing
Not Supported
Account Alerts
Supported
Analytics / ROI Tracking
Supported
Bid Management
Supported
Budget Management
Supported
Campaign Management
Supported
Conversion Tracking
Supported
Google / Bing Ads
Supported
Keyword Research Tools
Supported
Keyword Tracking
Not Supported
Landing Pages / Web Forms
Supported
URL Builder
Not Supported
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