NORMLZ

NORMLZ

HubProsper
+
+

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About

NORMLZ is a data normalization tool that standardizes and cleans inconsistent information in HubSpot. The software addresses the challenge of managing large datasets where variations in data formats hinder analysis, campaigning (lost revenues), and reporting. The platform directly integrates with your HubSpot account, with Salesforce and Apollo support roadmapped. The engine identifies and standardizes variations, such as unifying "CEO," "C.E.O," and "Chief Executive Officer" into a single format. Location data like "New York," "NYC," and "New York City" is consolidated, and company names such as "IBM Corp" and "IBM Corporation" are normalized.

About

Melissa’s Web APIs provide a comprehensive solution for global data verification, cleansing, and enrichment to maintain reliable data. Verify, standardize and cleanse global identities, addresses, phones & emails, powered by AI-driven reference data. Our flexible APIs are designed for modern interfaces, including REST, JSON, and XML are easily accessible through our Developer Portal, where you can build, test, and explore integrations. Enhance your data with geographic, demographic, and firmographic insights, along with U.S. property data for advanced enrichment. Melissa supports seamless integration with popular platforms such as Salesforce, Shopify, and more, making data management and governance simple and efficient. Whether you’re focused on data management, data validation, or leveraging our APIs into your website or mobile applications, Melissa helps you unlock the full potential of your data. Get started with 1,000 complimentary credits! All you need is a Melissa account

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

HubSpot users

Audience

Financial Firms, Insurance Companies, Ecommerce, Healthcare, Real Estate, Transportation, Gaming & Casinos, Hospitality, and Government.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$5/month
Free Version
Free Trial

Pricing

$4.95 for 1,000 credits
Melissa services consume credits that can be purchased easily and automatically. Business plans are also available. Get 1,000 credits with a $4.95 activation fee, and we’ll top your account to 1,000 credits each month.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.8 / 5
ease 4.5 / 5
features 4.8 / 5
design 4.5 / 5
support 4.7 / 5

Pros & Cons from Real Users

Pros

  • Data accuracy and API response are great. We have not faced any outage and the address matching is accurate. We rely on Melissa data for address validation on our ecommerce solution for domestic and international addresses.
  • User interface was clean and intuitive. Pricing was the best that I found. Data came back quickly and clean.
  • Melissa data allows one-off searches in some of their tools so you can transparently evaluate the data provided without even paying a penny. Plus, they have a free level of service that can be a boon for small-time software developers who need to do a few queries while they develop their software and don't expect a return on investment until after the tool goes live.
  • Melissa has so many options available with a very low bar of entry to use them! Each search option can be tweaked to work with whatever information you provide, and other options available streamline it for you if you do bulk searches. The accuracy from Melissa is far higher than other free options available out there.

Cons

  • More features like device id and fraud detection are desired.
  • I did not experience any cons. It performed exactly as I hoped.
  • The quality of the data is not guaranteed. This is not a criticism of Melissa data specifically, it's just a fact of life with any data aggregator. Things change with properties that won't be reflected in any database immediately.
  • Getting started for the first time, the amount of options are a tad overwhelming. It would have been nice if similar tools were grouped together, not by whether it is a batch option or not, but similar in function.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

HubProsper
Founded: 2025
normlz.com

Company Information

Melissa
Founded: 1985
United States
www.melissa.com/developer

Alternatives

Alternatives

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Cloudingo

Symphonic Source
DemandTools

DemandTools

Validity
Adverity

Adverity

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DataMatch

DataMatch

Data Ladder
RingsTrue

RingsTrue

Cloud Ursa

Categories

Categories

Melissa’s Address Verification instantly validates and standardizes addresses for over 240+ countries and territories, ensuring accurate delivery and reducing costs related to returned mail. You can correct spelling mistakes, update wrong house numbers, incorrect postal codes, and formatting issues in real time or through batch processing. Melissa’s global database and proprietary parsing rules help validate both partial and full addresses, while address transliteration supports 40+ character sets, including Cyrillic, Kanji, Arabic, and more. Our geocoding functionality provides precise rooftop latitude-longitude coordinates for better mapping, logistics, and analytics. This flexible solution integrates seamlessly with platforms like Microsoft Dynamics CRM, Salesforce, Excel, and more, using REST, SOAP, or JSON APIs. Whether on-premises or in the cloud, Melissa’s Address Verification helps streamline your address data, improve delivery accuracy, and reduce operational costs.

Melissa’s Data Management solutions unlock the full potential of your data by ensuring it is accessible, clean, and well-integrated. As data is the foundation of successful operations, Melissa provides a full spectrum of tools to enhance data integration, data governance, master data management, and CRM efforts, enabling organizations to maximize the value of their information assets. Our solutions integrate seamlessly with platforms like Microsoft SQL Server, Talend, Semarchy xDM, Oracle, Microsoft Dynamics CRM, and Shopware, delivering powerful capabilities for data profiling, verification, standardization, enrichment, and matching. Whether you need to maintain accurate customer records, streamline ETL projects, or enable faster and more reliable e-commerce checkouts, Melissa has you covered. Tools like Listware and out-of-the-box integration options make it simple to manage and protect your data. Melissa ensures your data is as valuable as the business decisions it powers.

Melissa's AI-powered Data Quality tools ensure accurate, high-quality contact data for effective communication via postal mail, email, and phone. Using gold-standard reference data, real-time validation, and batch processing for addresses, phone numbers, emails, and names, businesses can reduce waste and boost response rates from prospects and customers. Integrated seamlessly with Unison for real-time data enhancements and automated intelligence, key features include address verification for 240+ countries, phone verification for live, callable numbers, email verification with real-time inbox checks, and name parsing for 650,000+ names. Flexible deployment options—on-premise APIs or Web services—support REST, JSON, & XML, allowing seamless integration into CRMs, web forms, and custom applications. With a Data Quality Firewall for point-of-entry validation & scalable architecture to process millions of records, Melissa's Data Quality tools deliver superior at an affordable cost.

Melissa's Email Verification offers a simple and effective solution to validate email addresses in real time, ensuring optimal email deliverability and protecting your sender reputation. Remove up to 99% of invalid email addresses, reducing bounce rates, preventing blacklisting, and maintaining FCC CAN-SPAM compliance. With features like syntax and domain correction, you can correct typos and improve data accuracy. By verifying emails through domain authentication protocols such as SPF, DKIM, and DMARC, Melissa ensures your email campaigns are secure and compliant. Real-time ping functionality confirms whether an email is active and deliverable, while fraud prevention measures detect fake or invalid entries. Predict email success with Deliverability Confidence Score, and clear result codes that provide actionable insights. Enhance your email marketing with Melissa's Email Verification to improve your data quality, maintain compliance, and drive results.

Data Quality Features

Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management

Address Verification Features

Address Validation
Autocomplete
Automatic Formatting
Data Cleansing
Data Discovery
Data Quality Control
Data Verification
Geographic Maps
Geolocation
Metadata Management
Reporting / Analytics
Search / Filter

Data Management Features

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Email Verification Features

Bulk Email Verification
Catch-all Server Detection
Disposable Email Detection
Domain Check
Mail Server Validation
Single Email Verification
Spam Trap Detection
Syntax Check

Integrations

ArcGIS
Google Sheets
HubSpot CRM
Microsoft Dynamics 365
Microsoft Excel
SQL Server
SSIS
Salesforce
Semarchy xDM
Shopify
Shopware
Stripe

Integrations

ArcGIS
Google Sheets
HubSpot CRM
Microsoft Dynamics 365
Microsoft Excel
SQL Server
SSIS
Salesforce
Semarchy xDM
Shopify
Shopware
Stripe
Claim NORMLZ and update features and information
Claim NORMLZ and update features and information
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Claim Web APIs by Melissa and update features and information