Muck Rack vs. Reptor Comparison Chart

Type a company name into Google today and you get more than ten links: autocomplete suggestions, questions other people asked, and an AI summary at the top. Ask the same thing in ChatGPT and you get a single answer. Those screens have become their reputation, and Reptor records it. It tracks news coverage and the journalists behind it, social channels, review platforms, radio and television, Google positions, and what LLM's say when asked about a brand. Crucially, it also records which sources those models cite, so it becomes visible which kinds of sites shape visibility and where the work of the marketing and PR departments actually lands. AI agents collect each mention, categorise it, weigh it for sentiment and relevance, and summarise what is happening. A knowledge profile per organisation keeps growing, so coverage is recognised even when the brand name is never spelled out.