Lofty vs. Rela Comparison Chart

Rela is a property marketing platform that gives real estate professionals tools to create stunning single property websites with over 20 customizable, mobile-ready templates, upload unlimited photos, videos, 3D tours, floorplans, documents and interactive content, and add multiple lead capture options such as appointment requests, open house registration, pop-ups, and Facebook lead-gen campaigns that help convert visitors into real leads. Rela’s platform also includes a marketing center where users can generate custom listing videos, flyers, brochures, social posts and postcards, launch integrated Facebook ad campaigns, and share marketing assets across social networks with analytics and reporting to track traffic and engagement. Built-in lead management and CRM sync help users manage and organize leads from a central dashboard. Advanced website settings let users customize SEO, add analytics tracking IDs, Facebook pixels, lead emails, or custom code, and even password protect sites.