feedoptimise

feedoptimise

Feedoptimise
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About

We help leading brands, retailers and their digital agencies dramatically increase digital revenue through product data. Product Data is the lifeblood of e-commerce, and your feeds are key to your e-commerce success. Intelligent Reach gives you full control over your product data feeds to seamlessly grow online revenue across 1,500+ channels and marketplaces. Build data feeds perfectly tailored to any channel, run powerful tests to improve offsite product performance, and seamlessly sell on multiple marketplaces, all from one platform. Product data is key to your e-commerce success. But up to 70% of your products may be invisible due to unoptimized data feeds. With the Intelligent Reach platform, you can optimize and test your data feeds at scale and list your products across 1,400+ channels including paid search, paid social, retargeting & affiliate networks, with no IT dependency.

About

Feedoptimise is a product feed management and optimization platform that helps online retailers create, enrich and distribute shopping feeds across any number of marketing channels. Connect your store via Shopify, Magento, WooCommerce, Salesforce or any other source, then publish optimized feeds to Google Shopping, Microsoft, Meta, TikTok, Amazon, eBay, affiliate and comparison networks, and 3500+ channels worldwide. Modify titles, descriptions, categories and attributes with rule-based tools or AI, filter out products that do not meet channel requirements, and monitor results with an item-centric reporting engine. A/B test changes to find what performs best. Manage everything yourself or let our team run it for you. Compatible with any shopping cart, commercial, open source or custom built, and any feed format. Trusted by retailers and agencies since 2011.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Retailers and businesses searching for a solution to manage their sales and every day operations

Audience

Online retailers, multi-channel eCommerce businesses, digital marketing agencies and enterprises that manage and optimize product data feeds across Google Shopping, Microsoft Shopping, Meta, marketplaces, affiliate networks and other marketing channels.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Get in touch to find out more!
Free Version
Free Trial

Pricing

$59 per month
Transparent pay-per-use pricing that scales with your catalog: a fixed account retainer plus a per-tier charge for each source and feed. Plans start at $59 per month (up to 1000 items) and scale to millions, with the same full feature set on every tier. No contract, unlimited seats, and a fully featured 7-day free trial with no credit card required.
Free Version
Free Trial

Reviews/Ratings

Overall 4.5 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.5 / 5
support 4.5 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Easy to manage - simplified set up. Great to use day to day has all the necessary information needed for management
  • The platform's user-friendly interface and automation features have significantly streamlined our product data management processes. I've been particularly impressed with its ability to create multiple feeds with different rules and formatting for individual channels. The level of support has also been good. I've always received prompt and helpful responses to my queries.

Cons

  • Can be quite daunting at first with all the data but after some use it gets better
  • The onboarding tutorials could have been clearer. While the platform is relatively intuitive, I found the initial learning curve to be a bit steeper than expected. More detailed instructions or short video guides would help with this.

Pros & Cons from Real Users

Pros

  • - Transparent Pricing One of the standout features is the pricing transparency. Costs are clear from day one, and the platform includes a built-in calculator that updates in real time. This makes it easy to understand the financial impact of adding new data sources, feeds, or features such as reporting. - Excellent Onboarding Support The Feed Optimise team provided free support during the migration process, which made the transition seamless and significantly reduced the workload on our side. - Responsive Support Team Their team is consistently responsive and helpful. Queries are handled quickly, which is critical when managing complex feed setups. - Extensive Template Library The platform currently supports over 100 feed templates across shopping channels, affiliate networks, social media platforms, OpenAI integrations, and more continuing to expand over time. - Powerful Data Optimisation Tools Within the platform, there are 100+ modifiers that allow you to clean, enrich, and optimise your product data to improve feed quality and overall performance. - Advanced Data Integration Feed Optimise allows you to blend data from multiple sources and connect via API, enabling flexible and scalable feed management.
  • Beautifully designed platform with a huge breadth of capabilities. There are lots of tools for optimizing your feed, and the AI features are the standout for me. You can connect to any model, OpenAI, Anthropic, Gemini and others, and run optimizations at scale automatically. The pricing is fair too, as it is the only platform I know of that charges based on parent level product count and works on a pay per use basis, so you only pay for what you actually use. It has genuinely changed how I manage my feeds day to day.

Cons

  • At present, I have not identified any significant drawbacks. The platform continues to meet our needs effectively, and any questions or issues have been promptly addressed by the support team.
  • None that I can think of. After daily use I have not come across anything I would change or any feature I felt was missing.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Intelligent Reach
Founded: 2006
United Kingdom
intelligentreach.com

Company Information

Feedoptimise
Founded: 2011
United Kingdom
www.feedoptimise.com

Alternatives

Alternatives

OmniOne

OmniOne

OmniOne AI

Categories

Categories

Product Data Management Features

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Product Data Management Features

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

Catalog Management Features

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Multi-Channel eCommerce Features

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Integrations

AdRoll
Amazon
Bing
Kelkoo Group
Awin
CJ Affiliate
Claude
Facebook
Google
Google Ads
Google Search Ads 360
Google Shopping
Instagram
Instagram Ads
Magento
OpenCart
Rakuten
Shopify
Squarespace
Tradedoubler

Integrations

AdRoll
Amazon
Bing
Kelkoo Group
Awin
CJ Affiliate
Claude
Facebook
Google
Google Ads
Google Search Ads 360
Google Shopping
Instagram
Instagram Ads
Magento
OpenCart
Rakuten
Shopify
Squarespace
Tradedoubler
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