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About

Retain context, form, and integrity while preserving privacy. Enhance data protection by de-sensitizing and de-identifying sensitive data, and pseudonymize data for privacy compliance and analytics. Obscured data retains context and referential integrity remain consistent, so the masked data can be used in testing, analytics, or support environments. As a highly scalable, high-performance data masking solution, Informatica Persistent Data Masking shields confidential data—such as credit card numbers, addresses, and phone numbers—from unintended exposure by creating realistic, de-identified data that can be shared safely internally or externally. It also allows you to reduce the risk of data breaches in nonproduction environments, produce higher-quality test data and streamline development projects, and ensure compliance with data-privacy mandates and regulations.

About

Velum Privacy masks personal data before it reaches an AI assistant, then restores the real values in the reply. Everything runs on your own machine. No servers, no accounts, no telemetry. Reversible by design: one-way redaction protects the data but breaks the answer. A local mapping means the reply comes back readable. Three surfaces, one engine. A browser extension for Chrome, Brave, Edge and Vivaldi, text masking free, no account. A macOS desktop app for documents, folders and coding agents over MCP, Windows in progress. A Jira and Confluence Cloud app that runs inside your own Atlassian instance. Detection combines pattern matching, checksum validation for IBANs and national IDs, and a local NER model across nine language variants. Accuracy is published, including failure rates: 99.8% must-mask F1 at the top tier. Verifiable, not asserted: the extension declares zero host permissions, and the desktop app names every outbound call and masks with the network off.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprises looking for a data security and privacy solution for testing, Hadoop, outsourcing, and collaboration

Audience

Regulated professionals and small firms who handle other people's personal data and use AI assistants: law, accounting and tax, HR, healthcare admin, consulting. Also IT and security teams who need a control that works on personal, unmanaged accounts where enterprise DLP cannot reach, and Jira and Confluence administrators with GDPR erasure obligations. EU and UK organisations with GDPR exposure in particular.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$149/year
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Velum Privacy makes it easy to protect sensitive information before using AI tools. I particularly like the focus on privacy and the fact that it can help identify and handle sensitive data without making the workflow overly complicated. The interface is straightforward, and it feels like a practical solution for teams that want to use AI while keeping better control over their data.

Cons

  • There is still some room for improvement in terms of integrations and customization options, especially for more advanced enterprise use cases

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Informatica
Founded: 1993
United States
www.informatica.com/products/data-security/data-masking/persistent-data-masking.html

Company Information

Velum Privacy
Founded: 2025
Spain
velumprivacy.com

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Categories

Categories

Integrations

AWS IoT SiteWise
Accenture Cloud Trade Promotion Management
Amazon Web Services (AWS)
AssetMetrics
CalendarAnything
Cognizant
Databricks
Decimal
Eviden MDR Service
Google Cloud Platform
HCL Accelerate
Hadoop
Microsoft 365
Microsoft Azure
Model Context Protocol (MCP)
Peromnes
Salesforce
Snowflake
Tableau

Integrations

AWS IoT SiteWise
Accenture Cloud Trade Promotion Management
Amazon Web Services (AWS)
AssetMetrics
CalendarAnything
Cognizant
Databricks
Decimal
Eviden MDR Service
Google Cloud Platform
HCL Accelerate
Hadoop
Microsoft 365
Microsoft Azure
Model Context Protocol (MCP)
Peromnes
Salesforce
Snowflake
Tableau
Claim Informatica Persistent Data Masking and update features and information
Claim Informatica Persistent Data Masking and update features and information
Claim Velum Privacy and update features and information
Claim Velum Privacy and update features and information