Idun Blue

Idun Blue

Idunblue
Softbook

Softbook

5.0 out of 5 stars
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About

Idun Blue is a web-based platform for coaches, therapists, yoga teachers, retreat leaders and course creators to build a branded website, publish online courses and memberships, and sell sessions, events and digital products. It combines page creation, checkout, customer contacts, email newsletters and sequences, bookings, community, podcast hosting and participant access in one workspace. Payments go to the creator’s own Stripe account. Idun AI can draft pages, courses and emails for review before publication. The platform includes course video, quizzes, subtitles, certificates, a member portal and iPhone app, plus Studio for Mac for managing a creator’s workspace. Users can connect Google Ads and Analytics, schedule Instagram posts, and use documented APIs, webhooks and supported AI tools such as ChatGPT and Claude.

About

Softbook is a learning management system for people who teach online and sell what they teach: online schools, independent creators and companies that train their staff. You build courses with video, PDF, audio, quizzes and homework, set drip or fixed-date schedules, and issue certificates with a public verification page. Sales happen in the same place: single courses, bundles, subscriptions, promo codes and a checkout on your landing page. Each order becomes a deal in the built-in CRM, and automations enroll the student, send an email or a Telegram message, or call a webhook. Email and Telegram campaigns, Telegram chatbots that take payment inside the chat, a website builder on your own domain and analytics are part of the platform. Students learn in the browser or in the Softbook LMS app for iOS and Android. Softbook takes no commission on your sales, and the price stays the same however many students you have. The 30-day free trial opens every feature.

Platforms Supported

Windows Not Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Not Supported
Android Supported
Chromebook Not Supported

Audience

Coaches, therapists, yoga teachers, retreat leaders and course creators.

Audience

Online schools, independent creators, coaches and tutors, language schools, and companies that train their staff

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

€99/month
The founding price is €99/month excluding VAT for the first 100 subscribers and remains locked while the subscription continues without interruption. The regular price is €199/month excluding VAT. The subscription is monthly, with no annual prepayment or sales commission. Payments are processed through the creator’s Stripe account; Stripe processing fees may apply.
Free Version Not Supported
Free Trial Not Supported

Pricing

$39/month
Mini $39, Pro $89, Max $159 per month. Annual billing saves up to 16%. Every plan includes unlimited students. Softbook takes no commission on your sales; payment providers charge their own fees. 30-day free trial with every feature open.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • What I like about Softbook is that it doesn't make course creation unnecessarily complicated. I can keep my lessons organized, manage access to learning materials, and handle the basic administrative tasks in one place. The pricing is also quite reasonable for an independent creator. Another advantage is the mobile app, which makes it easier for students to access their courses without being tied to a computer.

Cons

  • There are a few areas where additional customization would be welcome, particularly when it comes to the visual appearance of course pages. Nothing that seriously affects the overall experience.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Idunblue
Founded: 2026
Sweden
idunblue.com

Company Information

Softbook
Founded: 2018
Ukraine
softbook.app

Alternatives

Alternatives

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CreatePie

Cognifyr
Sensei LMS

Sensei LMS

Automattic

Categories

Categories

Online Course Platforms Features

Course Authoring Tools Supported
Different Payment Options Supported
Email Marketing Supported
Landing Pages Supported
Live Video Broadcasting Supported
Marketing Automation Supported
One on One Video Conferencing Not Supported
Promotions Management Supported
Quiz / Test / Exam Builder Supported
Reporting / Analytics Supported
Subscription Management Supported
Supports Multiple Instructors Supported
Supports Video Uploads Supported
Website Builder Supported

Integrations

Google Analytics Supported
Stripe Supported
ChatGPT Supported
Claude Supported
Claude Code Supported
Codex CLI Supported
Google Ads Supported
Google Tag Manager Not Supported
Instagram Supported
Mailchimp Not Supported
Przelewy24 Not Supported
SendPulse Not Supported
Telegram Not Supported
Vimeo Not Supported
WayForPay Not Supported
Wordwall Not Supported
YouTube Not Supported
Zoom Workplace Not Supported
hutko Not Supported
monobank Not Supported

Integrations

Google Analytics Supported
Stripe Supported
ChatGPT Not Supported
Claude Not Supported
Claude Code Not Supported
Codex CLI Not Supported
Google Ads Not Supported
Google Tag Manager Supported
Instagram Not Supported
Mailchimp Supported
Przelewy24 Supported
SendPulse Supported
Telegram Supported
Vimeo Supported
WayForPay Supported
Wordwall Supported
YouTube Supported
Zoom Workplace Supported
hutko Supported
monobank Supported
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