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About

Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today.

About

Knowledge is a cutting-edge platform that helps businesses turn cold leads into high-value opportunities by utilizing intelligent intent analysis. By offering deep insights into buyer behavior—such as the websites they visit, their research interests, and where they engage online—it allows sales teams to target prospects actively seeking solutions with unmatched precision. With access to data from over 4 billion activities across 7,000+ websites, Knowledge empowers businesses to create personalized strategies that not only improve lead generation and conversion but also offer a competitive edge. Designed to drive measurable growth, it equips both small and large businesses with the tools to stay ahead in today’s fast-paced, data-driven market.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2B sales and marketing teams seeking a tool to identify and engage high-intent website visitors

Audience

Knowledge is designed for sales teams, marketing professionals, and business leaders across industries who seek to optimize lead generation, enhance strategic decision-making, and drive measurable growth through actionable buyer insights

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$149 per month
Free Version
Free Trial

Pricing

$39/month
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.9 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Identity Matrix
Founded: 2023
United States
identitymatrix.ai/

Company Information

Knowledge
Founded: 2024
United States
knowledge.com

Alternatives

Alternatives

Vector

Vector

Vector.co
ZoomInfo Sales

ZoomInfo Sales

ZoomInfo
Buyer Discovery

Buyer Discovery

Gartner Digital Markets

Categories

Categories

Buyer Intent Features

B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Customer Journey Mapping Tools Features

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Lead Generation Features

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Integrations

ActiveCampaign
Apollo.io
Clay
HubSpot CRM
HubSpot Customer Platform
Marketo
Outreach
Salesforce
Slack
Zapier
ZoomInfo

Integrations

ActiveCampaign
Apollo.io
Clay
HubSpot CRM
HubSpot Customer Platform
Marketo
Outreach
Salesforce
Slack
Zapier
ZoomInfo
Claim Knowledge and update features and information
Claim Knowledge and update features and information