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About

Hector is an advanced AdTech platform designed to streamline all your Amazon advertising analytics into one unified system. It features a comprehensive visualization dashboard that aggregates data from Amazon, making it easier for advertisers and brands to study performance by audience segmentation, category, sub-category, and ASIN-level contributions. It enables keyword and ASIN harvesting from competitor listings, search terms, and auto campaigns to refine targeting and reduce wasted ad spend. It offers deep insights via Amazon Marketing Cloud (AMC) into consumer behaviour, purchase patterns, and campaign performance, allowing custom and look-alike audience creation that enhances conversions. With a plug-and-play self-serve Amazon DSP access in under 48 hours, it enables brands to target high-intent shoppers across funnel stages both on and off Amazon.

About

RedHen Labs is an Amazon advertising console built for operators who care about real profit, not vanity metrics. It calculates true net margin per ASIN after COGS, FBA and referral fees, returns, and PPC spend — the actual number, not ACoS. Nightly, it analyzes every keyword and target and queues bid changes, keyword harvests, and negatives for your one-click approval, with a full audit trail and instant undo. It also automates Amazon review requests and throttles ad spend on low-stock SKUs. Pricing is flat-rate starting at $19/mo — never a percentage of ad spend. Supports US, CA, MX, and BR marketplaces. Official Amazon Advertising Partner.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Brands and agencies selling on Amazon requiring a solution providing advanced analytics, automation and ad-spend optimization to scale profitable Amazon ad campaigns

Audience

Amazon sellers who run PPC campaigns or require review request automation.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

$19/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Hector
India
hectorai.live/

Company Information

RedHen Labs
Founded: 2025
United States
www.rrw-ads.com

Alternatives

Alternatives

Prism by Calibrated Intelligence

Prism by Calibrated Intelligence

Calibrated Intelligence

Categories

Categories

PPC

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Flipkart

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Flipkart
Claim Hector and update features and information
Claim Hector and update features and information
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