Routella

Routella

Deco Garden
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About

Floranext offers florist websites, floral point of sale (POS) software, and floral wedding software. Built by florists for florists, Floranext helps design a unique and professional e-commerce website and grow their business with floral marketing tools. Through a simple and easy-to-use interface, Floranext allows users to organize products, track and respond to orders, build a custom storefront, and more. Floranext is equipped with robust tools to seamlessly create wedding and event proposals and enables users to cost-efficiently manage customers and orders, route deliveries, accounting, and more.

About

Routella helps couriers, florists, restaurants, and e-commerce stores run their own deliveries without the per-driver pricing or marketplace cut of legacy tools. Import orders from Shopify, WooCommerce, Wix, and 13+ other platforms (or add them manually), auto-optimize multi-stop routes, and dispatch to drivers through a simple tokenized link — no app to download. Customers get live tracking and accurate ETAs in 195 languages over WhatsApp, SMS, or email, plus proof of delivery and cash-on-delivery (COD) collection. Routella is flat-priced: a free plan with no credit card, Growth at $29/month (5 drivers), and Pro at $79/month (unlimited drivers) — versus competitors charging $500-600+ per driver. Built for dispatchers who want fast, reliable routing and happy customers.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Floranext is built for local, independent flower shops. The solution also caters to independent florists and large multi-shop operations.

Audience

Small and mid-size businesses running their own local and last-mile deliveries: couriers, florists, restaurants, grocery, retail, and e-commerce stores.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$59.99/month
Free Version
Free Trial

Pricing

$29/month
Free Version
Free Trial

Reviews/Ratings

Overall 3.5 / 5
ease 3.5 / 5
features 3.5 / 5
design 2.5 / 5
support 3.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • Floranext has been a game changer for our business! We have been with another company for years and we were tired of all the fees and the clunky software. With Floranext we only pay one monthly fee and the software is so advanced but its really easy for not only me but the staff to use. The subscription flowers feature has increased our orders. The delivery drive app has made deliveries more efficient, and the over all system has made my life a lot easier when running a business. The boarding process was so easy and if we have any questions the support team is there to answer them.
  • The software is very good at capturing most of the information you need to process an order. It is also very good at giving you information about repeat customers.

Cons

  • I have to say no cons with Floranext - we have been with them for almost two years now!
  • The UX is clumsy. I could go into details, but the main thing is that because of the layout of the screen and their peculiar logic for taking orders, it is quite challenging to talk to a customer on the phone and take an order on the fly. Fly. Good at data entry. I'm good at talking on the phone. But I struggle with this software. Also, the reports that it generates are not wonderful, and while it handles accounts receivable, there is no accounts payable module.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Floranext
Founded: 2010
United States
www.floranext.com

Company Information

Deco Garden
Founded: 2025
Israel
routella.app

Alternatives

Alternatives

WooDelivery

WooDelivery

Asbing Technology
IRIS Floral POS

IRIS Floral POS

IFN Enterprises
Detrack

Detrack

Detrack Systems

Categories

Categories

Florist Features

Automated Card Printing
Customer Account Profiles
Delivery Tracking
Order Management
Production Tracking
Stem Counting

Integrations

QuickBooks Online
Stripe

Integrations

QuickBooks Online
Stripe
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