FirstParty vs. ProRata.ai Comparison Chart

Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis.

Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs.

Admiral's Visitor Relationship Management (VRM) platform drives visitor relationships and revenue for news and media publishers. The solution combines subscriptions & paywalls, consent mgmt, adblock recovery, email and social growth tools, authentication, a first-party data engine, and more. Admiral delivers the right offer, at the right time, at every visitor touchpoint. No code is required, with a one-tag install, and amazing support. Admiral VRM delivers: -Adblock revenue recovery -Paywall and paid subscription management, -Registration wall and building first-party data sets, -Grow email newsletter signups, social media follows, and app downloads, -Donation campaigns, -GDPR and GPP Privacy Consent Management, CMP Admiral’s analytics dashboards, journey builders, segmentation, and targeting, all help publishers reach business objectives. Admiral is an Inc 5000 Company

RunPod offers a cloud-based platform designed for running AI workloads, focusing on providing scalable, on-demand GPU resources to accelerate machine learning (ML) model training and inference. With its diverse selection of powerful GPUs like the NVIDIA A100, RTX 3090, and H100, RunPod supports a wide range of AI applications, from deep learning to data processing. The platform is designed to minimize startup time, providing near-instant access to GPU pods, and ensures scalability with autoscaling capabilities for real-time AI model deployment. RunPod also offers serverless functionality, job queuing, and real-time analytics, making it an ideal solution for businesses needing flexible, cost-effective GPU resources without the hassle of managing infrastructure.

Action1 is an autonomous endpoint management platform trusted by many Fortune 500 companies. Cloud-native, infinitely scalable, highly secure, and configurable in 5 minutes—it just works and is always free for the first 200 endpoints, with no functional limits. By pioneering autonomous OS and third-party patching with peer-to-peer patch distribution and real-time vulnerability assessment without needing a VPN, it eliminates routine labor, preempts ransomware and security risks, and protects the digital employee experience. In 2025, Action1 was recognized by Inc. 5000 as the fastest-growing private software company in America. The company is founder-led by Alex Vovk and Mike Walters, American entrepreneurs who previously founded Netwrix, a multi-billion-dollar cybersecurity company.

ManageEngine Endpoint Central is built to secure the digital workplace while also giving IT teams complete control over their enterprise endpoints. It delivers a security-first approach by combining advanced endpoint protection with comprehensive management, allowing IT teams to manage the entire endpoint lifecycle, all from a single console. With automated patching across Windows, Mac, Linux and 1,000+ third-party applications, it ensures vulnerabilities are mitigated before attackers can exploit them. Its next-gen antivirus (NGAV) feature, powered by AI-driven behavioural detection, provides 24/7 protection against ransomware, malware, and zero-day threats. Endpoint Central further strengthens enterprise defenses with a broad set of security capabilities, including vulnerability assessment and mitigation, peripheral device control, data loss prevention, application control, endpoint privilege management, encryption with FileVault and BitLocker, and browser security.

Reflectiz is a web exposure management platform that helps organizations identify, monitor, and mitigate security, privacy, and compliance risks across their online environments. It provides full visibility and control over first, third, and fourth-party components like scripts, trackers, and open-source libraries that traditional security tools often miss. Operating remotely without embedding code, Reflectiz ensures no impact on site performance, no access to sensitive user data, and no additional attack surface. The platform analyzes your digital supply chain, identifying risks in real-time and allowing for swift mitigation. Reflectiz offers a centralized dashboard for monitoring all public web assets, empowering teams with governance, risk management, and continuous monitoring. It helps businesses reduce attack surfaces, enhance security, and maintain compliance with evolving standards—without requiring code modifications.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care. Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 200 jurisdictions. With over $7 billion in AUM and $320 billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

The first scalable monetization platform, for the modern billing stack. Eliminate risk, retain focus, and power more pricing and packaging options with less code. A monetization platform is a standalone middleware that sits between your application and your business applications, as part of the modern enterprise billing stack. Stigg unifies all the APIs and abstractions billing and platform engineers had to build and maintain in-house otherwise. Acting as your centralized source of truth, with a highly scalable and flexible entitlements management, rolling out any pricing and packaging change is now a self-service, risk-free, exercise. Stigg gives engineers fine-grained control over what can be packaged and priced separately. You can set limits and govern your customers’ commercial permissions at the feature level, abstracting away complex billing concepts from your code. Entitlements are the modern way to software monetization and truly flexible hybrid pricing.

MLM Soft Cloud Platform is a high-performance ERP class software for MLM and direct selling companies. We understand how important is to get to market as soon as possible with your product and opportunity. We can dramatically cut the time needed to make that happen. The cloud technology our platform employs delivers MLM software to your business in a single week. The platform is customizable in every point, starting with design and content, including enrollment scenarios, languages, currencies and wallets, access roles, messages, and reports. Our unique compensation plan engine can be configured to any algorithm. MLM Soft platform is designed to become a core of your MLM company IT landscape. Due to its full rest API, webhooks, and plugins, it can be integrated with any 3rd party software: e-commerce, CRM, payments, marketing, etc.