FICO Identity Resolution Engine vs. Lifesight Comparison


FICO Identity Resolution Engine FICO	Lifesight	+	+
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About FICO® Identity Resolution Engine systematically scans across disparate and siloed data sources to uncover links between people, places, and events that can indicate connected fraud and money-laundering. World class fuzzy matching algorithms enhance detection while graph analytics visualize the connections across accounts in real -time, for both pre- and post-book detection. Use data points in an application to link it to other applications and accounts even when they are several degrees removed. Automate on-going analysis of accounts dependent on their risk profile, to uncover links that become apparent post-book. Proactively identify and prioritize organized fraud and criminal activities using relationship-driven predictive analytics. Conduct federated searches into uncleansed data and perform sophisticated link analysis. Utilize sophisticated query tools and visualize with link charts.	About Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Companies in need of an entity resolution and network analytics solution to detect fraud	Audience Lifesight is designed to accommodate the unique needs of Mid-size to Large Enterprises, Advertising Agencies and Marketing Professionals, ensuring they have the tools and insights necessary to thrive in the modern marketing landscape.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information FICO Founded: 1956 United States www.fico.com/en/products/fico-identity-resolution-engine	Company Information Lifesight Founded: 2017 United States www.lifesight.io
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Categories Identity Resolution	Categories Ad Intelligence Customer Data Platforms (CDP) Customer Intelligence eCommerce Marketing eCommerce Personalization eCommerce Tools Identity Resolution Incrementality Testing Marketing Analytics Marketing Attribution Marketing Automation
	Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Marketing Attribution Features Attribution Modeling Audience Segmentation Conversion Tracking Cross-Channel Attribution Customer Journey Mapping Multi-Touch Attribution Predictive Analytics ROI Tracking Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking eCommerce Personalization Features A/B Testing Abandoned Cart Email Dynamic Pricing Offers & Discounts Notifications Personalized Site Navigation Product Recommendations Reporting / Analytics Social Insights
Integrations Facebook Google Ads Gorgias Recharge Shopify Stamped TikTok Yotpo	Integrations Facebook Google Ads Gorgias Recharge Shopify Stamped TikTok Yotpo View All 8 Integrations
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