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About

Consumers know what they want, and they want brands to know them. To resonate with consumers and beat the competition, marketers need to ensure they are targeting the right consumers, with messaging that speaks to them, not at them. Successful marketers leverage a data-driven strategy, which goes beyond demographic data to include behavioral, lifestyle, and attitudinal information, enabling them to target and communicate with consumers on a deeper level. Experian’s easy-to-use Mosaic® USA consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes empowers marketers like you to precisely target your ideal audience and communicate with them on a personal level. Mosaic’s data segments the US into 19 overarching groups and 71 underlying types, giving you the insights needed to anticipate the behavior, attitudes, and preferences of your most profitable customers and communicate with them on their preferred channels, with messaging that resonates.

About

Create highly customizable audiences inside of Pontiac Intelligence's console across device IDs (distinctive numbers associated with smartphones) You can input as many highly specific details as you like for your audience. Pontiac Intelligence offers over 350,000 audience segments that you can integrate into any of your campaigns. Associate a full spectrum of third-party audiences with any of your campaigns. Target audiences who have displayed through their web activity specific interests or lifestyles through using any of our thousands of available behavioral segments. Want people who have been looking for jobs in entertainment? People in the market for school supplies? People who make $50-75,000 a year? Perhaps people who use teeth-whitening strips? Check out these kinds of audiences, pre-packaged and immediately available for your campaigns. Target audiences who have displayed through their web activity specific interests or lifestyles.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses, brands and companies in need of a solution to target consumers with precision, communicate with relevancy

Audience

Businesses in search of a solution to place highly targeted ads to reach their audience

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$25 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Experian
Founded: 1980
United States
www.experian.com/marketing-services/mosaic

Company Information

Pontiac Intelligence
United States
pontiac.media/platform.html

Alternatives

Alternatives

Capillary Insights+

Capillary Insights+

Capillary Technologies
Adelphic

Adelphic

Viant
Mosaic

Mosaic

Intrado

Categories

Categories

Integrations

Experian Consumer View
Google
Microsoft 365
OpenX
PubMatic
Yahoo Search

Integrations

Experian Consumer View
Google
Microsoft 365
OpenX
PubMatic
Yahoo Search
Claim Experian Mosaic and update features and information
Claim Experian Mosaic and update features and information
Claim Pontiac Intelligence and update features and information
Claim Pontiac Intelligence and update features and information