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About

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app, you can manage your marketing, merchandising, and sales - any time, anywhere.

About

Thinkific is an easy-to-use platform that enables individuals, training companies, academies, and businesses to sell learning experiences at scale. It provides a world-class user experience for both customers and their students, offering a range of customizable tools to create engaging learning experiences, manage content, track progress, and turn knowledge into powerful educational content. Thinkific’s mid-market solution, Thinkific Plus, is designed for larger organizations that need more advanced features, scalability, and control. It offers e-commerce solutions, high levels of customization, including branded learning portals, advanced reporting, integrations with enterprise systems (like CRM and marketing platforms), and dedicated customer support. Thinkific Plus allows for managing multiple admins, streamlined user management, and enhanced security, making it ideal for companies with large teams or complex needs looking to deliver consistent, high-quality training at scale.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Small and medium merchants and entrepreneurs

Audience

Professional subject matter experts, training companies and academies, and businesses

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$5
Starter - $5.00/mo
Venture - $30.00/mo
Business - $55.00/mo
Unlimited - $130.00/mo
Free Version
Free Trial

Pricing

$36.00/month
$36/month Basic plan
$74/month Start plan
$149/month Grow plan
Custom pricing on our Plus plan
Free Version
Free Trial

Reviews/Ratings

Overall 4.7 / 5
ease 4.8 / 5
features 4.5 / 5
design 4.5 / 5
support 4.6 / 5

Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 3.0 / 5
design 4.0 / 5
support 3.0 / 5

Pros from Real Users

Pros

  • Ecwid is a versatile platform that made it easy to integrate our online stores into existing websites. I like its ease of use and the speed with which a store can be set up. In addition, the automatic product updates and real-time synchronization reduce the workload of the technical team, allowing them to focus on other critical areas of the business.
  • The simplicity of its interface facilitates the day-to-day management of products, orders and inventory, which is crucial to maintaining an efficient operation. The ability to integrate Ecwid with multiple sales platforms, such as social media and online marketplaces, significantly expands our reach without duplicating efforts. In addition, the variety of payment and shipping options it offers allows us to customize the customer experience to suit their needs.
  • With Ecwid I list my products in the virtual store, my customers easily check through and make purchases. Payment and delivery is very swift. Ecwid is easy to use and manoeuvre, does not require any high technical skill to get the store started. I only followed the simple instructions.
  • This application allows you to sell your products and get paid through your online store's website, through social networks such as Facebook and Instagram, and also from other large online commerce sites such as Amazon and Google Shopping. Unlike other e-commerce platforms Ecwid offers the great benefit of not charging commission for each sale, which is attractive for small merchants who want to progress and develop. Its API is highly intuitive and open source so it is customizable, this allows to improve the application by complementing it with other apps. Ecwid allows you to request and obtain a virtual point of sale for websites and social networks, with more than 50 payment gateways to offer all the tools for the favorable economic development of companies subscribed to its service.
  • Great storefront, really easy to install and get up and running. Lots of great features in the basic package. Very good customer feedback about the ease of use particularly with the older less tech-savvy customers.
  • Easy navigation. Great tips in emails how to improve business. Always adding new functions most recently ribbons which is great when adding new products.
  • It is easy to use and really gave us the all in one solution for going online. I had excellent experience with customer support. They provided me with custom codes that suited our vision better. Personally I really like the emails I am getting about theirs new blog posts where I find so many usefully info about marketing or specific details how to set up, that I haven't been aware of. Also the key factor for choosing this platform was that we began with free option where it didn't required entering card details, so we could easily explore if we really would need to upgrade. Eventually we upgraded our plan and never regret it.
  • I used Ecwid to set up my online store during lockdown. The process was very easy and the end results are stunning. I couldn't be happier. I would definitely recommend to anybody.
  • Ecwid web-platform perfect for small business and it is affordable and convenient. And also I like how it automatically charges location-based taxes.
  • Great communication! Great communication! Great communication! Great communication! Great communication!

Pros & Cons from Real Users

Pros

  • I like that Thinkific allows users to pay a monthly fee rather than a percentage of courses sold. This was KEY to our decision to choose it. It was fairly easy to set up using the templates they offered, and our courses look nice and offer a good experience for our customers.

Cons

  • I didn't like that there were so few templates to choose from, and that certain aspects of the template aren't customizable by the average user (must hire a partner developer). Also, their checkout is very limited. They don't allow for B2B sales such that a buyer could purchase and register multiple staff people in courses. Finally, we need the capability to accept purchase orders.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Ecwid
Founded: 2009
United States
www.ecwid.com

Company Information

Thinkific
Founded: 2012
Canada
thinkific.com

Alternatives

Alternatives

Coursebox AI

Coursebox AI

Coursebox
Lightspeed Retail

Lightspeed Retail

Lightspeed
WooCommerce

WooCommerce

Automattic

Categories

Categories

Thinkific is a comprehensive LMS designed to help businesses, training providers, and educators create, manage, and deliver online learning experiences with ease. Its user-friendly platform offers powerful tools for course creation, content management, learner engagement, and progress tracking—allowing organizations to scale their education programs effectively. For enterprises needing advanced functionality, Thinkific Plus provides a robust LMS solution with customizable learning portals, detailed analytics, e-commerce capabilities, and seamless integrations with CRM and marketing systems. With multi-admin access, enhanced security, and dedicated support, Thinkific Plus is the ideal choice for companies looking to centralize and optimize their learning and development initiatives.

Thinkific is a powerful online course platform designed for individuals, training companies, academies, and businesses to create, market, and sell learning experiences at scale. With intuitive tools for content creation, student engagement, and progress tracking, Thinkific empowers educators to turn their expertise into compelling online courses. For larger organizations, Thinkific Plus offers enterprise-level features, including branded learning portals, advanced analytics, e-commerce capabilities, and seamless integrations with CRM and marketing platforms. With dedicated support, multi-admin access, and robust security, Thinkific Plus is the perfect solution for businesses delivering large-scale training programs while maintaining full control and customization.

Shopping Cart Features

Abandoned Cart Saver
Catalog Management
Credit Card Processing
Discount / Coupon Management
Inventory Control
Product Configurator
Product Ratings / Reviews
Refund Management
Returns Management
Shipping Management
Tax Management

eCommerce Features

Catalog Management
Channel Management
CRM
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Course Authoring Features

Content Import / Export
Course Publishing
Gamification
Instructor-Led Courses
Interactive Content
PowerPoint Conversion
Self-Paced Courses
Storyboarding
Template Management
Test / Quiz Creation
Video Management

Learning Experience Platforms Features

Built-in Course Authoring
Content Sharing
Employee Portal
Gamification
Microlearning
Mobile Learning
Multi-User Collaboration
Recommendations
Reporting/Analytics
Self-Service Content Curation
Social Learning
Third Party Course Library

Learning Management Systems (LMS) Features

Academic / Education
Asynchronous Learning
Blended Learning
Built-In Course Authoring
Corporate / Business
Customizable
eCommerce
eLearning Companies
Gamification
Learner Portal
Mobile Learning
Open Source
SCORM Compliance
Synchronous Learning
Video Conferencing

Online Course Platforms Features

Course Authoring Tools
Different Payment Options
Email Marketing
Landing Pages
Live Video Broadcasting
Marketing Automation
One on One Video Conferencing
Promotions Management
Quiz / Test / Exam Builder
Reporting / Analytics
Subscription Management
Supports Multiple Instructors
Supports Video Uploads
Website Builder

Training Features

Academic / Education
Asynchronous Learning
Blended Learning
Built-In Course Authoring
Built-in LMS
Certification Management
Corporate / Business
eCommerce
Learner Portal
Mobile Learning
Simulation
Synchronous Learning
Training Companies

eLearning Authoring Tools Features

Content Import / Export
Course Publishing
Gamification
Instructor-Led Courses
Interactive Content
PowerPoint Conversion
Self-Paced Courses
Storyboarding
Template Management
Test / Quiz Creation
Video Management

Integrations

Evidence
Google Analytics
Mailchimp
Parsey
Quickwork
Retently
Smartarget
Stackreaction
Stripe
WiserNotify
WordPress
Workers by Delos
Wufoo
Zapier
Afterpay
Clover
GetProspect
Pipedream
ROI Hunter
Verde Fulfillment

Integrations

Evidence
Google Analytics
Mailchimp
Parsey
Quickwork
Retently
Smartarget
Stackreaction
Stripe
WiserNotify
WordPress
Workers by Delos
Wufoo
Zapier
Afterpay
Clover
GetProspect
Pipedream
ROI Hunter
Verde Fulfillment
Claim Thinkific and update features and information
Claim Thinkific and update features and information