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About

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app, you can manage your marketing, merchandising, and sales - any time, anywhere.

About

Thinkific is an easy-to-use platform that enables individuals, training companies, academies, and businesses to sell learning experiences at scale. It provides a world-class user experience for both customers and their students, offering a range of customizable tools to create engaging learning experiences, manage content, track progress, and turn knowledge into powerful educational content. Thinkific’s mid-market solution, Thinkific Plus, is designed for larger organizations that need more advanced features, scalability, and control. It offers e-commerce solutions, high levels of customization, including branded learning portals, advanced reporting, integrations with enterprise systems (like CRM and marketing platforms), and dedicated customer support. Thinkific Plus allows for managing multiple admins, streamlined user management, and enhanced security, making it ideal for companies with large teams or complex needs looking to deliver consistent, high-quality training at scale.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Supported

Audience

Small and medium merchants and entrepreneurs

Audience

Professional subject matter experts, training companies and academies, and businesses

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$5
Starter - $5.00/mo
Venture - $30.00/mo
Business - $55.00/mo
Unlimited - $130.00/mo
Free Version Not Supported
Free Trial Not Supported

Pricing

$36.00/month
$36/month Basic plan
$74/month Start plan
$149/month Grow plan
Custom pricing on our Plus plan
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.7 / 5
ease 4.8 / 5
features 4.5 / 5
design 4.5 / 5
support 4.6 / 5

Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 3.0 / 5
design 4.0 / 5
support 3.0 / 5

Pros from Real Users

Pros

  • Ecwid is a versatile platform that made it easy to integrate our online stores into existing websites. I like its ease of use and the speed with which a store can be set up. In addition, the automatic product updates and real-time synchronization reduce the workload of the technical team, allowing them to focus on other critical areas of the business.
  • The simplicity of its interface facilitates the day-to-day management of products, orders and inventory, which is crucial to maintaining an efficient operation. The ability to integrate Ecwid with multiple sales platforms, such as social media and online marketplaces, significantly expands our reach without duplicating efforts. In addition, the variety of payment and shipping options it offers allows us to customize the customer experience to suit their needs.
  • With Ecwid I list my products in the virtual store, my customers easily check through and make purchases. Payment and delivery is very swift. Ecwid is easy to use and manoeuvre, does not require any high technical skill to get the store started. I only followed the simple instructions.
  • This application allows you to sell your products and get paid through your online store's website, through social networks such as Facebook and Instagram, and also from other large online commerce sites such as Amazon and Google Shopping. Unlike other e-commerce platforms Ecwid offers the great benefit of not charging commission for each sale, which is attractive for small merchants who want to progress and develop. Its API is highly intuitive and open source so it is customizable, this allows to improve the application by complementing it with other apps. Ecwid allows you to request and obtain a virtual point of sale for websites and social networks, with more than 50 payment gateways to offer all the tools for the favorable economic development of companies subscribed to its service.
  • Great storefront, really easy to install and get up and running. Lots of great features in the basic package. Very good customer feedback about the ease of use particularly with the older less tech-savvy customers.
  • Easy navigation. Great tips in emails how to improve business. Always adding new functions most recently ribbons which is great when adding new products.
  • It is easy to use and really gave us the all in one solution for going online. I had excellent experience with customer support. They provided me with custom codes that suited our vision better. Personally I really like the emails I am getting about theirs new blog posts where I find so many usefully info about marketing or specific details how to set up, that I haven't been aware of. Also the key factor for choosing this platform was that we began with free option where it didn't required entering card details, so we could easily explore if we really would need to upgrade. Eventually we upgraded our plan and never regret it.
  • I used Ecwid to set up my online store during lockdown. The process was very easy and the end results are stunning. I couldn't be happier. I would definitely recommend to anybody.
  • Ecwid web-platform perfect for small business and it is affordable and convenient. And also I like how it automatically charges location-based taxes.
  • Great communication! Great communication! Great communication! Great communication! Great communication!

Pros & Cons from Real Users

Pros

  • I like that Thinkific allows users to pay a monthly fee rather than a percentage of courses sold. This was KEY to our decision to choose it. It was fairly easy to set up using the templates they offered, and our courses look nice and offer a good experience for our customers.

Cons

  • I didn't like that there were so few templates to choose from, and that certain aspects of the template aren't customizable by the average user (must hire a partner developer). Also, their checkout is very limited. They don't allow for B2B sales such that a buyer could purchase and register multiple staff people in courses. Finally, we need the capability to accept purchase orders.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Ecwid
Founded: 2009
United States
www.ecwid.com

Company Information

Thinkific
Founded: 2012
Canada
thinkific.com

Alternatives

Alternatives

Coursebox AI

Coursebox AI

Coursebox
Lightspeed Retail

Lightspeed Retail

Lightspeed
Smartarget

Smartarget

TopSoft UG

Categories

Categories

Course Authoring Supported
Customer Training Supported

Thinkific is a comprehensive LMS designed to help businesses, training providers, and educators create, manage, and deliver online learning experiences with ease. Its user-friendly platform offers powerful tools for course creation, content management, learner engagement, and progress tracking—allowing organizations to scale their education programs effectively. For enterprises needing advanced functionality, Thinkific Plus provides a robust LMS solution with customizable learning portals, detailed analytics, e-commerce capabilities, and seamless integrations with CRM and marketing systems. With multi-admin access, enhanced security, and dedicated support, Thinkific Plus is the ideal choice for companies looking to centralize and optimize their learning and development initiatives.

Thinkific is a powerful online course platform designed for individuals, training companies, academies, and businesses to create, market, and sell learning experiences at scale. With intuitive tools for content creation, student engagement, and progress tracking, Thinkific empowers educators to turn their expertise into compelling online courses. For larger organizations, Thinkific Plus offers enterprise-level features, including branded learning portals, advanced analytics, e-commerce capabilities, and seamless integrations with CRM and marketing platforms. With dedicated support, multi-admin access, and robust security, Thinkific Plus is the perfect solution for businesses delivering large-scale training programs while maintaining full control and customization.

Training Supported

Shopping Cart Features

Abandoned Cart Saver Supported
Catalog Management Supported
Credit Card Processing Supported
Discount / Coupon Management Supported
Inventory Control Supported
Product Configurator Supported
Product Ratings / Reviews Supported
Refund Management Not Supported
Returns Management Not Supported
Shipping Management Supported
Tax Management Supported

eCommerce Features

Catalog Management Supported
Channel Management Supported
CRM Not Supported
Customer Accounts Supported
Data Security Supported
Email Marketing Supported
Inventory Management Supported
Kitting Not Supported
Loyalty Program Supported
Mobile Access Supported
Multi-Store Management Not Supported
Order Management Supported
Product Configurator Supported
Promotions Management Supported
Returns Management Not Supported
Reviews Management Supported
SEO Management Supported
Shopping Cart Supported
Templates Supported

Course Authoring Features

Content Import / Export Supported
Course Publishing Supported
Gamification Supported
Instructor-Led Courses Supported
Interactive Content Supported
PowerPoint Conversion Not Supported
Self-Paced Courses Supported
Storyboarding Not Supported
Template Management Supported
Test / Quiz Creation Supported
Video Management Supported

Learning Experience Platforms Features

Built-in Course Authoring Supported
Content Sharing Supported
Employee Portal Supported
Gamification Supported
Microlearning Supported
Mobile Learning Supported
Multi-User Collaboration Supported
Recommendations Supported
Reporting/Analytics Supported
Self-Service Content Curation Supported
Social Learning Supported
Third Party Course Library Not Supported

Learning Management Systems (LMS) Features

Academic / Education Supported
Asynchronous Learning Supported
Blended Learning Supported
Built-In Course Authoring Supported
Corporate / Business Supported
Customizable Supported
eCommerce Supported
eLearning Companies Supported
Gamification Supported
Learner Portal Supported
Mobile Learning Supported
Open Source Not Supported
SCORM Compliance Supported
Synchronous Learning Not Supported
Video Conferencing Supported

Online Course Platforms Features

Course Authoring Tools Supported
Different Payment Options Supported
Email Marketing Supported
Landing Pages Supported
Live Video Broadcasting Supported
Marketing Automation Supported
One on One Video Conferencing Supported
Promotions Management Supported
Quiz / Test / Exam Builder Supported
Reporting / Analytics Supported
Subscription Management Supported
Supports Multiple Instructors Supported
Supports Video Uploads Supported
Website Builder Supported

Training Features

Academic / Education Supported
Asynchronous Learning Supported
Blended Learning Supported
Built-In Course Authoring Supported
Built-in LMS Supported
Certification Management Supported
Corporate / Business Supported
eCommerce Supported
Learner Portal Supported
Mobile Learning Supported
Simulation Supported
Synchronous Learning Supported
Training Companies Supported

eLearning Authoring Tools Features

Content Import / Export Supported
Course Publishing Supported
Gamification Supported
Instructor-Led Courses Supported
Interactive Content Supported
PowerPoint Conversion Not Supported
Self-Paced Courses Supported
Storyboarding Not Supported
Template Management Supported
Test / Quiz Creation Supported
Video Management Supported

Integrations

Evidence Supported
Google Analytics Supported
Mailchimp Supported
Parsey Supported
Quickwork Supported
Retently Supported
Smartarget Supported
Stackreaction Supported
Stripe Supported
WiserNotify Supported
WordPress Supported
Workers by Delos Supported
Wufoo Supported
Zapier Supported
Disqus Not Supported
Klasha Supported
KonnectzIT Not Supported
Ninja Influence Supported
Qapla' Supported
SITE123 Supported

Integrations

Evidence Supported
Google Analytics Supported
Mailchimp Supported
Parsey Supported
Quickwork Supported
Retently Supported
Smartarget Supported
Stackreaction Supported
Stripe Supported
WiserNotify Supported
WordPress Supported
Workers by Delos Supported
Wufoo Supported
Zapier Supported
Disqus Supported
Klasha Not Supported
KonnectzIT Supported
Ninja Influence Not Supported
Qapla' Not Supported
SITE123 Not Supported
Claim Thinkific and update features and information
Claim Thinkific and update features and information