Direct

Direct

Vacation Rental Partners
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About

Next-gen property management system with a proprietary channel manager, CRM, website builder, automated staff workflows, integrated payouts, and much more. Everything you need to succeed in one sleek package. It all can get done easily from any device, anywhere. We innovate rather than integrate wherever possible so that everything functions together seamlessly. Streamline processes, increase productivity, optimize exposure, & maximize booking volume with our native features. The essentials for lodging management, marketing, booking, and communication. With the Direct® end-to-end Property Management System (PMS) you can remove the friction from having to log into 5-10+ disconnected platforms. You and your team can analyze and collaborate on property management like never before from one interface. With Build™ you can increase direct bookings while saving tens of thousands of dollars on web design & development.

About

Zugrow is an AI-first property management system for short-term rental hosts, serviced accommodation operators and vacation rental managers. It brings guest messaging, booking management, channel management, calendars, pricing, guest vetting and team access into one platform. Zugrow connects listings across Airbnb, Booking.com and Vrbo, helping operators keep rates, availability, reservations and guest conversations in sync. Its AI Agent Hub can assist with guest replies, booking-request screening and nightly pricing, while hosts retain control over sensitive decisions. Features include a unified inbox, live multi-channel calendar, direct-booking websites, team permissions, cleaning and maintenance workflows, listing optimisation, digital guest guidebooks and photo enhancement. Zugrow offers a free plan for one property, paid plans for growing portfolios and 0% booking commission.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Supported

Audience

Vacation rentals or agencies that need a next-gen property management system to manage booking, marketing and communication

Audience

Airbnb hosts, short-term rental operators, serviced accommodation providers, holiday-let owners and vacation rental management companies managing between 1 and 50 properties.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$49 per month
Billed annually
Free Version Not Supported
Free Trial Supported

Pricing

$0
Solo plan: Free forever for 1 property.
Pro plan: £16.65 per property/month.
Max plan: £19.95 per property/month.
All paid plans include 0% commission on bookings and access to Zugrow’s AI agents.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • The Guest Agent has been amazing. It knows the criteria we set for guests and screens them based on this. We set parameters for it to work with and it flags the ones that could be risky, so we can make a decision, whilst accepting the obvious and good guests. It learns from your decisions and it will build a conversation with the guests to gather more information before making a decision if required. There are options to automate the whole process, or a ‘Suggest’ mode that will screen the guests and then ask me or my team to make a decision once it has enough information. It even provides reasoning so we can just glance and click accept or reject. I’ve never used anything like this before, it’s saved us so much time and stress. We’ve loved it.
  • We’re using the ‘Solo’ free forever plan. It’s the first short term rental software we’ve found that provides instant multi-channel calendar sync for free. Exactly what we need to prevent any double bookings at our Airbnb.

Cons

  • You still need human judgement for the odd booking. Some guests sit in a grey area, so we still review those ourselves. The useful bit is that the agent has already gathered the information and explained why it flagged them.
  • Most features are included with the free plan but it will only accommodate a maximum of one property (although this can be across multiple channels like Airbnb and Booking.com). If you manage more than one property then you can pay and receive all the features.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Vacation Rental Partners
Founded: 2017
United States
www.getdirect.io

Company Information

Zugrow
Founded: 2025
zugrow.com

Alternatives

Alternatives

TB Estate

TB Estate

TechBuilder

Categories

Vacation Rental Supported

Categories

Vacation Rental Supported

Vacation Rental Features

Contact Management Supported
Fee / Commission Management Supported
Guest Reviews / Ratings Supported
Housekeeping Management Supported
Lead Management Not Supported
Owner Statements Supported
Payment Processing Supported
Property Database Supported
Reservations Management Supported
Vendor Management Not Supported
Work Order Management Not Supported

Integrations

Airbnb Not Supported
Operto Teams Supported
PriceLabs Supported

Integrations

Airbnb Supported
Operto Teams Not Supported
PriceLabs Not Supported
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