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About

DealerRock is the modern DMS built specifically for marine and RV dealerships. Fast, intuitive, and cloud-based, DealerRock streamlines your entire operation—from inventory and lead management to deal structuring and service scheduling. Unlike outdated systems or bloated generic platforms, DealerRock is purpose-built for the unique workflows of marine and RV dealers with usability in mind. With real-time reporting, simple user interfaces, and built-in tools to drive sales and efficiency, it’s the DMS your team will actually enjoy using. No clunky add-ons. No auto-industry baggage or outdated window screens. Just a smarter and easier way to run your boat or RV dealership.

About

DealerVLO is a cloud dealer management system (DMS) and CRM for independent and buy-here-pay-here used-car dealers, built by a working Massachusetts dealer who runs his own lot on it. One login runs the whole lot: VIN-decoded inventory, an encrypted customer CRM, a deal jacket with live tax and payment math, federal and all-50-state title and registration forms filled from the deal, built-in e-signatures with an ESIGN/UETA audit trail, reconditioning costs, a BHPH payment ledger, sales and profit & loss reports, AI price suggestions and photo enhancement, inventory feeds to CarGurus, Autotrader, Cars.com and Facebook, and a public dealer website on your own domain with a lead inbox. One flat $29/month per dealership: unlimited users, deals and inventory. No setup fee, no per-user, per-module or per-signature fees, no contract. 14-day free trial.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marine and RV dealership owners, managers, and staff looking for a cloud-based, easy-to-use DMS built specifically for their industry’s unique needs

Audience

Independent and buy-here-pay-here (BHPH) used-car dealers and small lots in the United States

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$390/month
Monthly and Annual pricing options available
Free Version Not Supported
Free Trial Not Supported

Pricing

$29/month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • This is one of the cleanest and easiest to use systems I’ve ever worked with. I’ve been in the marine industry for over 30 years and a modern solution like this has been long overdue. I love that I can access it anywhere and I get so much more done because I’m not tied to our store. I had some reservations about switching and how long it would take to learn a new system, but I was honestly up and running and under a week.

Cons

  • I wish I they had a mobile app. But accessing the application from your phone works actually pretty good.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

DealerRock
Founded: 2018
United States
www.dealerrock.com

Company Information

DealerVLO
United States
www.dealervlo.com

Alternatives

Alternatives

No Alternatives
Astra Marine DMS

Astra Marine DMS

Integrated Dealer Systems
The Dealer Directory

The Dealer Directory

Dealer Data Builder

Categories

Categories

Auto Dealer Supported

Dealership Management Features

Accounting Supported
Auto Dealerships Not Supported
Collections Management Not Supported
Contact Database Supported
Customer Database Supported
Document Management Supported
Equipment Dealerships Not Supported
F&I Management Not Supported
Financing Management Not Supported
Form Printing Supported
Lease Management Not Supported
Marine Dealerships Supported
Online Inventory Supported
Parts Management Supported
Powersports Dealerships Not Supported
RV Dealerships Supported
Service Department Supported
Trailer Dealerships Not Supported
Used Car Dealerships Not Supported
Website Integration Supported

Integrations

Marina Edge Pro Supported
Marina Mate Pro Supported
QuickBooks Desktop Pro Supported
QuickBooks Online Supported
Stripe Supported
Twilio Supported

Integrations

Marina Edge Pro Not Supported
Marina Mate Pro Not Supported
QuickBooks Desktop Pro Not Supported
QuickBooks Online Not Supported
Stripe Not Supported
Twilio Not Supported
Claim DealerRock and update features and information
Claim DealerRock and update features and information
Claim DealerVLO and update features and information
Claim DealerVLO and update features and information