D&B Hoovers vs. Topline Comparison


D&B Hoovers Dun & Bradstreet	Topline	+	+
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About D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and revenue teams identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement, trigger events, business insights, and AI-powered assistance, D&B Hoovers helps organizations uncover opportunities sooner and engage prospects with greater relevance. Teams can discover new accounts, identify decision-makers, monitor market activity, and focus on the opportunities most likely to drive revenue. Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers provides extensive company and contact intelligence, account-based prospecting capabilities, ideal customer profile analysis, and total addressable market insights. Advanced search and segmentation tools help sales and marketing teams build targeted prospect lists and prioritize outreach efforts. D&B Hoovers also delivers valuable context for customer engagement, including company news, corporate family structures, financial information, technology insights, industry intelligence, and real-time business triggers. Intent data and account signals help teams engage potential buyers at the right time with more informed and personalized outreach. With integrations across CRM and sales workflows, D&B Hoovers helps organizations improve productivity, reduce research time, accelerate pipeline development, and drive more effective revenue growth strategies.		About Topline is an AI-powered growth platform designed for high-trust service companies that combines AI automation with human expertise to help businesses increase revenue and streamline operations. The platform offers AI agents for customer communication, lead outreach, marketing automation, forecasting, analytics, and business growth management through a unified operating system. Topline includes tools for smart matching, booking campaigns, CRM management, website building, integrations, analytics, and marketing workflows to centralize revenue-generating activities in one platform. Businesses can use AI-powered agents such as Front Desk Agents, Outreach Agents, Marketing Agents, and Insights Agents to automate communication, personalize outreach, and improve operational efficiency. The platform also provides expert-led onboarding, setup, and ongoing support to help businesses implement AI solutions without sacrificing oversight or customer trust.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Supported
Audience Sales teams that want to accelerate B2B sales with better data		Audience Topline is ideal for service-based businesses, agencies, consultants, healthcare providers, professional service firms, and organizations seeking AI-powered growth automation and customer management solutions
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing Please contact for a quote Free Version Not Supported Free Trial Supported		Pricing $197/month Topline Leads runs on a two-layer model: a flat monthly subscription for the platform, and credits that power the actions — visitor reveals, outreach campaigns, and enriched contact data. Credits are priced at $0.10 each across all tiers; no tier gets a different rate. Plans start free (100 credits/month, no credit card required). The Team plan is $197/month and includes 1,500 credits and up to 5 users. The Unlimited plan is $197/month per product — or $397/month for both Topline Leads and Topline OS bundled — with 4,000 credits/month and no user cap. Annual billing saves roughly 18–20%. Credits roll over for two months. To give a sense of what credits buy: identifying a website visitor and matching them to a named contact with email and phone costs 2 credits ($0.20). Launching a 100-person outreach campaign through Topline Connect typically costs around 200 credits ($20) — and a campaign that books three meetings runs roughly $50 in credits total, not counting what you pay the recipients directly. There are no per-seat fees on Unlimited plans, no hidden enrichment charges, and no separate cost for the 200M+ profile database — it's included. Credit add-on packs are available starting at $150 for 1,000 credits if you need to top up between billing cycles. Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 4.4 / 5 ease 4.3 / 5 features 4.4 / 5 design 4.3 / 5 support 4.4 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros from Real Users Pros The company and contact coverage is deep, especially for larger businesses. I can pull up firmographics, corporate hierarchies and industry info quickly, which saves a lot of time when I'm sizing up a market or building target account lists for our sales teams. D&B Hoovers is easy to use and integrates seamlessly with CRM (Salesforce). The interface is easy to navigate, and it’s useful for quick company lookups, hierarchy views, and basic prospecting research. For teams focused on North America, it can be a helpful starting point for account discovery and enrichment. D&B Hoovers provides an accurate customer profile quickly and easily. Multiple search options are available to narrow your search. Helpful and fast access to company info and contacts help make marketing processes smoother! Easily accessible and fast! The database has very easy to use menus and the amount of information is substantial. The menus and options available allow the user to drill down to the desired information conveniently. The report capabilities are very helpful. Easy to access info. Contact information of decision makers. Address, revenues, and employee information. I have met some people that work for D&B. they are nice, I like them. I am sad that my experience with the D&B product has been the opposite. D&B has long been recognized as an authority on the financial component to help identify high-risk companies. We use it as a way to confirm business activity, industry classifications, and contact information. It's a decent price for a fairly comprehensive and reputable source. I like the ease of finding company general details; some profiles have SWOT analysis. I appreciate that D&B Hoovers offers a vast database of company information and market insights. It’s a valuable resource for researching companies, industries, and markets, helping me make well-informed business decisions. I also value the clean, user-friendly interface and the flexibility to personalize my searches to meet specific needs.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported		Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Dun & Bradstreet Founded: 1841 United States www.dnb.com		Company Information Topline Founded: 2024 United States topline.com
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Categories AI Sales Assistants Supported D&B Hoovers delivers trusted business intelligence that can power AI-assisted sales workflows. By combining company data, contact intelligence, buying signals, trigger events, and account context, the platform helps sales professionals and AI tools surface opportunities, prioritize accounts, and generate more relevant actions. D&B Hoovers enables users to move from insight to action with greater speed and confidence. Show more lines AI Sales Tools Supported D&B Hoovers supports AI-driven sales strategies by providing trusted company intelligence, buyer signals, contact data, and account context that can be integrated into modern sales workflows. AI-powered insights help teams prioritize opportunities, identify next-best actions, and engage prospects with greater relevance while maintaining confidence in the underlying business data. Show more lines B2B Data Supported D&B Hoovers provides access to trusted B2B company and contact intelligence backed by the Dun & Bradstreet Data Cloud. Organizations can leverage extensive business information, corporate linkage data, industry insights, firmographics, financial indicators, and verified contacts to support prospecting, account prioritization, customer engagement, and revenue growth initiatives. Show more lines Data Enrichment Supported D&B Hoovers enhances CRM and go-to-market systems with trusted business intelligence from the Dun & Bradstreet Data Cloud. Organizations can enrich account and contact records with company details, firmographics, corporate family relationships, industry classifications, financial insights, and verified contact information. Enrichment helps improve data quality, increase account visibility, and support more informed sales and marketing decisions. Show more lines Lead Generation Supported D&B Hoovers helps sales and marketing teams generate qualified leads by combining trusted company and contact data with buyer intent signals, website engagement insights, and real-time business triggers. Users can identify high-potential prospects, build targeted account lists, discover decision-makers, and prioritize outreach based on buying activity and business fit. By bringing together data, intelligence, and AI-powered insights, D&B Hoovers helps teams create a more efficient lead generation process and uncover revenue opportunities sooner. Show more lines Lead Intelligence Supported D&B Hoovers delivers lead intelligence that helps organizations understand which prospects deserve attention and why. By combining company data, verified contacts, buying signals, website engagement insights, trigger events, and account context, the platform helps sales and marketing teams prioritize outreach and improve lead quality. Show more lines Market Intelligence Supported D&B Hoovers helps organizations monitor market activity and identify business opportunities through comprehensive market intelligence. Users gain access to company news, industry trends, organizational changes, financial information, technology insights, competitive context, and business triggers that help support strategic planning and customer engagement efforts. Show more lines Revenue Operations Supported D&B Hoovers provides revenue operations teams with trusted data and intelligence to support account planning, territory management, prospecting strategies, pipeline development, and sales execution. Integrations with CRM and go-to-market platforms help create a unified view of accounts and opportunities while supporting data-driven decision making across revenue workflows. Sales Acceleration Supported D&B Hoovers helps organizations accelerate sales performance by providing visibility into buying signals, opportunity triggers, and account intelligence within existing workflows. Sales teams can spend less time researching and more time engaging qualified prospects, improving productivity while creating more relevant customer interactions. The result is faster opportunity identification and more efficient pipeline development. Sales Intelligence Supported D&B Hoovers is a sales intelligence platform that helps revenue teams identify, prioritize, and act on buying signals. The platform combines company intelligence, contact data, industry insights, financial information, trigger events, and intent data to help sellers understand prospects and engage with greater relevance. D&B Hoovers enables teams to focus on the opportunities most likely to convert while reducing time spent researching accounts and preparing for customer conversations. Show more lines		Categories AI Agents Supported AI Marketing Supported Lead Generation Supported
Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Supported Show More Features B2B Data Features B2B Contact Data Supported B2B Intent Data Supported B2B Leads Data Supported B2B Marketing Data Supported Business Ownership Data Supported Company Data Supported Employee Data Supported Firmographic Data Supported Job Posting Data Supported Salary Data Supported Technographic Data Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Supported List Building Supported Performance Management Not Supported Pipeline Management Not Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Not Supported Sales Forecasting Not Supported		Lead Generation Features Contact Discovery Not Supported Contact Import/Export Supported Lead Capture Not Supported Lead Database Integration Not Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Supported
Integrations Acxiom Real Identity Supported Bloomreach Supported Calendly Not Supported Convertr Supported Docusign Not Supported HubSpot CRM Not Supported HubSpot Data Hub Supported LTi ASPIRE Supported Mailchimp Not Supported Microsoft Dynamics 365 Supported Pipedrive Not Supported S&Q Capital IQ Pro Supported SalesForceSpeed Not Supported Salesforce Supported Teamwork.com Supported Twilio Not Supported Workato Supported Zapier Not Supported procurence meercat Supported Show More Integrations View All 11 Integrations		Integrations Acxiom Real Identity Not Supported Bloomreach Not Supported Calendly Supported Convertr Not Supported Docusign Supported HubSpot CRM Supported HubSpot Data Hub Not Supported LTi ASPIRE Not Supported Mailchimp Supported Microsoft Dynamics 365 Not Supported Pipedrive Supported S&Q Capital IQ Pro Not Supported SalesForceSpeed Supported Salesforce Not Supported Teamwork.com Not Supported Twilio Supported Workato Not Supported Zapier Supported procurence meercat Not Supported Show More Integrations View All 8 Integrations
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