Coreware vs. Merchant Magic Comparison


Coreware	Merchant Magic Cervelle	+	+
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About Coreware is an all-in-one platform built specifically for FFLs, including gun stores, shooting ranges, and online firearms retailers. Instead of juggling disconnected systems, Coreware brings point-of-sale, inventory, eCommerce, payment processing, and compliance into one connected platform. Designed to eliminate double data entry and streamline audit prep, Coreware centralizes serialized inventory tracking, vendor purchasing, electronic bound books, and digital ATF Form 4473 workflows right at the counter. Live distributor catalog feeds expand your inventory automatically, while built-in payment processing keeps counter and online checkout fast, seamless, and secure. To drive revenue, built-in marketing automation makes it simple to launch email and SMS campaigns that build buyer loyalty. By consolidating these customer engagement tools directly into the retail ecosystem, store owners can drive repeat business and protect their bottom line without relying on third-party apps.	About Merchant Magic POS is a comprehensive, ATF-compliant point-of-sale software tailored for the firearms industry. It streamlines operations by managing sales, refunds, layaways, special orders, trades, direct buys, consignments, FFL transfers, and purchase orders. The system supports item entry via a barcode scanner or touch screen, features user-configurable buttons for speedy sales, and allows scanning of driver's licenses to instantly add customers into the system. It tracks retail, web, gun show, and event sales, with customer notes appearing at POS. Integrated credit card processing, built-in training, and a complete gunsmithing module enhance its functionality. Security is robust, ensuring employees only access areas relevant to their roles. The software also offers features like gun trace capabilities, attachment of images to products and customers, allocation alerts at receiving, and the ability to run on one or more Windows-based PCs within a local network.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Gun stores, FFLs, and ranges of any size	Audience Firearms retailers requiring a point-of-sale system to manage sales, inventory, and customer relations
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $150/month Free Version Not Supported Free Trial Not Supported	Pricing $200 per month Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 1.8 / 5 ease 1.8 / 5 features 3.2 / 5 design 2.4 / 5 support 1.9 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Great reporting. Serial number tracking. Lots of options. When it works I love it. Too bad it does not work often enough. Now I am at least sevens in and it’s basically unusable and I am getting blown off by tech support for the hundredth time! Now I gotta try to figure out how to change software companies and I’ve got all these years of data. On a positive note, the online integration of Form 4473 works smoothly once you're familiar with the process. Fast response although it's slowed down considerably from 10 minutes to almost an hour. For the times That i did Talk to a CS member they were helpful Their POS could be a great product if they actually tested it fully and considered the input of their users. Their YouTube videos are well made and can be helpful. CC processing ran smoothly. One stop solution (coreSTORE, coreCLEAR, coreFIRE now called coreFORCE Lite, coreILLA, their marketing (CRM/CRI) management. Patience of the owners and customer service Constantly evolving Pricing coreWARE is always looking to improve their services. They listen to their customers wants and needs and if enough dealers have similar requests they integrate and update the change(s) KEEP IT UP COREWARE!!! You provide a great, caring, and customer based service. Cons They love to change things and only level 1 AI bot level tech support available. Honestly, the real AI bought is as bad as helpful as the true tech-support. Years ago we got real tech support when they changed things and broke them. Now only messages like try restarting the computer and blaming our equipment. They refuse to call and ask us to run screen recordings to send to them but we are not sure what to even record. We run out of two locations on multiple different computers, two different internet providers, and we ended up replacing all of our network equipment. We only had issue with their software but was constantly told probably just our equipment or our ISP. Oh yeah I even upgraded to fiber internet at the main store and they still said probably just slow internet is the issue. It has been a frustrating experience with Core and its required interface software. The accounting functionality within Core is extremely limited, which makes integration with third-party software not just helpful, but absolutely necessary. Unfortunately, that's where the problems really begin. Some specific ongoing issues include: 1. Invoices defaulting to "Undeposited Funds" without clear reason. 2. Data inconsistently transferring—some days it simply doesn't, with no explanation. 3. Correcting a receiving report creates a duplicate rather than replacing the original, resulting in errors and duplications in the Bound Book. 4. Vendor invoices often fail to appear in QuickBooks. 5. There is no warning for duplicate invoice numbers, which increases the risk of accounting errors. 6. Customer support has been extremely slow—often taking weeks, months, or in some cases, over a year to provide meaningful assistance. Reaching an actual person when issues arise is nearly impossible, and the lack of real-time support has been a major source of frustration. 7. The interface software and Core frequently pass blame back and forth when issues arise, which only delays resolution and adds to the confusion. Some tabs and buttons don't do their assigned jobs. Asking for help to get referred to a How to step by step. Some buttons on corestore is literally pointless if I have to manually do everything. Customer help has considerably slowed down. Support is horrible. POS is glitchy and non-intuitive. Ease of transition and Learning curve- once you understand how the system works it’s a great experience. You have to hang in there for you to understand that this is a truly sophisticated system and with that said you need to be patient. They sure had to have patience with me and all my questions, chats, and tickets live domestic phone customer service (most likely cost prohibited) •some bugs need to be addressed regarding in-store inventory and inventory brought into the store from online purchases. They show available fore sale, though allocated.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported
Company Information Coreware Founded: 2016 United States coreware.com	Company Information Cervelle Founded: 2000 United States www.cervellesoftware.com/pos
Alternatives Trident 1	Alternatives Logbooks for Guns Blue Aeris
E4473	Gun StoreMaster
Bravo POS for Gun Stores Bravo Store Systems	Buy/Sell Plus Data Age Business Systems
Orchid POS™ Orchid LLC	GunBiz POS
Bravo POS for Pawnbrokers Bravo Store Systems View All	Rapid Gun Systems View All
Categories Firearms Supported Point of Sale Supported	Categories Firearms Supported Point of Sale Supported

Integrations Akoya Supported Amazon SES Supported EasyPost Supported Facebook Supported Google Analytics Supported Instagram Supported Mailgun Supported Postmark Supported Printful Supported QuickBooks Online Supported SendGrid Supported Telnyx Supported TikTok Supported Twilio Supported Vonage AI Studio Supported Show More Integrations View All 15 Integrations	Integrations Akoya Not Supported Amazon SES Not Supported EasyPost Not Supported Facebook Not Supported Google Analytics Not Supported Instagram Not Supported Mailgun Not Supported Postmark Not Supported Printful Not Supported QuickBooks Online Not Supported SendGrid Not Supported Telnyx Not Supported TikTok Not Supported Twilio Not Supported Vonage AI Studio Not Supported Show More Integrations
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