TRAK

TRAK

TRAK Data
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About

Leverage Experian marketing services' powerful consumer data to learn more about your customers, drive new business, and deliver intelligent interactions across all channels. ConsumerView can take your business to the next level with thousands of data attributes available. Consumer demographics like age, gender, marital status, children, and income. Life event triggers like new parents, new homeowners, and new movers. Automotive data provides insight into the vehicles consumers have in their garages and the likelihood of households purchasing a vehicle. Highly predictive financial segments, such as summarized credit statistics, based on Experian's national consumer credit file aggregated at an area level. Purchase data that gives insight into past purchases and also predicts future buys across dozens of product categories. Consumer decision-making styles and preferred marketing communication channels.

About

Access a world-class marketing database 24/7 with pay-as-you-go pricing. Build lookalike, AI-driven models in moments, not months. The TRAK platform makes it easy to get in, get out and start marketing. Escape the walled gardens and take control of your data. Easily activate your best audiences across 1-to-1 channels like direct mail, email, digital, and even CTV. It checks a lot of boxes, and it’s self-service on top of that! A definite differentiator. Create predictive models or build audiences using TRAK’s consumer database. Append opt-in email address, IP address, and phone number to your records. Append attributes, like age and income, to your audience file to market smarter. Execute key processes like hygiene, standardization, and de-duplication. The marketing data you’ve been searching for. Access high-performance audiences, on-demand. TRAK leverages artificial intelligence and machine learning techniques to transform manual data science and modeling techniques.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses seeking a tool to learn more about their customers, improve operations, and deliver intelligent interactions

Audience

Companies searching for a marketing solution to access high-performance audiences, on-demand

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$99 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Experian
Founded: 1980
United States
www.experian.com/marketing/consumer-view

Company Information

TRAK Data
United States
trakdatainc.com

Alternatives

Alternatives

People-Trak HRIS Suite

People-Trak HRIS Suite

Technical Difference

Categories

Categories

Integrations

Experian Mosaic

Integrations

Experian Mosaic
Claim Experian Consumer View and update features and information
Claim Experian Consumer View and update features and information
Claim TRAK and update features and information
Claim TRAK and update features and information