BuiltAPI vs. Lofty Comparison Chart

Pros

• Lofty allows me to keep in regular contact with more prospects and clients than would ever be possible on my own. It's like having an Assistant who never lets a ball drop! Lofty also offers other valuable functions that I'd have to purchase elsewhere, such as Social Studio, which helps me keep on top of my social media presence, and Transaction Management, which keeps my business running smoothly!
• My favorite features are the one-click reports. (CMA, Home Value, Market Snapshot, Market Reports etc) Automations with listing alerts and the AI bot are very useful and time saving as well. This saves a lot of time to have the following integrated into one platform: -Calling/Texting from a web browser - AI assistant -IDX site with automated listing alerts - Calendar/scheduling - Task management - Transaction management - Mass marketing - Individual Marketing - Reporting - Contact database - Social media management - Website And more.
• It handles and generates a lot of things. It can integrate every platform that I have used as well.
• I love that the combination of the website and the CRM creates a lead-generating machine. It's very good at integrating website lead forms and organizing leads, and the smart plans allow a lot of nurturing and follow-up. It's easy to manage team members, agent access, lead assignments, and automated lead flow. It also has great options for managing files, costs, income, calendars, phone calls, emails, and other things needed to run a mid-size real estate team. We also create a lot of templates for emails and text messaging, which come in handy when team members need them. There are so many marketing options available, and they make it very easy to set things up for auto direct-mail and digital ads.
• Chime is an all encompassing program that I absolutely love. Chime is always updating the system to install new features.
• Aesthetically, Chime can provide an attractive, responsive, and straightforward website that keeps your brand looking top notch. The CRM features are great and the user interaction tracking has been a game changer. Many IDX websites require a Zapier connection to port over user data into a separate CRM, which can limit the amount of user insight you’re able to see - Not Chime. Chime also has several plugins that can be very useful to a brokerage, like its Social Studio that will automatically post selected events to your various social channels, like new listings, open houses, and recent closings.
• I like how easy it is to set up a landing page and promote it on social media. The AI assistant is great at the initial conversation with a potential buyer/seller.
• Allowed lender/agent split, very user friendly, works with social media platforms, easy to use landing pages, great CRM.
• Honestly, I pretty much like everything about Chime. I’ve been a user for quite a long time now. I love that it’s month-to-month. The cost is low. The app works fantastic. The website is basically never down and there is AI built-in.
• Chime is incredibly intuitive, the automations offer tremendous flexibility while the automated reports are tremendously effective with open rates averaging greater than 50%. Their development team is the best I have experienced released new, innovative features every month that make a direct impact on an agents' ability to generate and handle business.