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About

Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management. Recognized by Forrester, Gartner, and Datos as a category leader, Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Africa, Asia-Pacific, and Latin America.

About

Founded in 2022 by Ash Kaul, MetricsCart is a digital commerce intelligence platform designed to master the "digital shelf." It serves major brands like P&G, Mattel, and Nintendo, alongside agencies and marketplace sellers. Core Offerings & Features MAP Monitoring: Automated price tracking and enforcement against unauthorized sellers. Share of Search: Keyword performance and organic vs. paid visibility tracking. AI Review Analysis: Sentiment tracking and competitive benchmarking via MetricsCart AI. Content & Inventory: PDP auditing, content scorecards, and real-time stockout alerts. Global Reach Retailers: Monitors 100+ platforms including Amazon, Walmart, Target, Tesco, and Woolworths. Footprint: Extensive coverage across North America, Europe, and Asia-Pacific. Community Impact Beyond data, it fosters an e-commerce ecosystem through the Digital Shelf Insider podcast, providing a forum for industry leaders to discuss trends like GEO and market strategy.

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Banks

Audience

Consumer brands, head of ecommerce, CPG brands, marketing agencies, Head of marketing, consumer product teams

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Pricing

$300/month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • Without a doubt, MetricsCart's ratings and review analysis feature is the platform's biggest asset. It successfully caught a recurring packaging issue for a few SKUs. It flagged that 15% of negative reviews were related to "shipping damage" across the top 20 high-volume SKUs, and we had the solid data that we needed to get the budget approved for more robust packaging materials. Definitely a stitch in time. The review monitoring feature categorizes customer feedback into themes and sentiment scores, saving the team hours of manual tagging. The unified view of all retail platforms is great! Removes the silo trouble and gives a single source of truth, so every team is in the loop.
  • MetricsCart has been very effective for solving content compliance challenges across multiple retailers. We used it to monitor 200+ SKUs across marketplaces like Amazon, Walmart, and Target, and it helped us quickly identify missing images, outdated titles, incomplete bullet points, and broken enhanced content. Instead of manually reviewing listings one by one, the platform automated those checks and highlighted priority issues first. The dashboards and scorecards made it easier to compare content quality by retailer and category, which improved internal decision-making. Real-time alerts were also useful because we could respond immediately when listings changed unexpectedly or when mandatory fields went missing. Another major advantage is that the platform is cost-effective and customizable, so we only paid for what we actually needed.
  • Strong visibility into pricing across all marketplaces. Real-time alerts actually work. Most violations happen off-hours, and this catches them on time and takes action instantly without manual intervention. Automated enforcement saves a lot of manual effort and time, more than hours. Helps identify repeat offenders and unauthorized sellers early, before things escalate. Flexible, module-based pricing. Pay only for what you use. Reporting is clear and actionable, not just dashboards for the sake of it. The support team is responsive and knows what they’re doing, which is rare enough to mention.
  • Alerts are quick and actually useful. The fact that it runs 24/7 is the whole point for us. Nobody on the team has to babysit it anymore.
  • MetricsCart stands out for its extensive reporting depth and high configurability. Unlike rigid platforms, it allows us to tailor dashboards and data exports to our specific KPIs, making it an incredibly versatile tool for granular e-commerce insights.

Cons

  • No cons that I can think of, so nothing in particular till now.
  • I have not encountered any major concerns during setup or ongoing use.
  • Onboarding takes some effort, but the product itself is easy to use once everything is set up.
  • Setup took a little time to get right. Nothing crazy but don't expect it to be instant.
  • To nitpick, the content monitoring and SERP modules feel less mature than their core price and inventory tracking features. While functional, they aren't yet as robust as the rest of the suite, though the roadmap suggests they will catch up soon.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Backbase
Founded: 2003
Netherlands
www.backbase.com

Company Information

MetricsCart
Founded: 2022
United States
www.metricscart.com

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Categories

Categories

Mobile Banking Features

Bill Payment Not Supported
Biometric Not Supported
Cash Management Not Supported
Chat / Messaging Supported
Cross Selling Functionality Not Supported
Digital Wallet Not Supported
P2P Payments Supported
Remote Deposit Supported
SMS Banking Not Supported
Transaction Monitoring Not Supported
Voice Banking Not Supported

Online Banking Features

Brokerage Not Supported
Cash Management Supported
Chat / Messaging Supported
Credit Card Management Supported
Electronic Statements Not Supported
Fraud Detection Not Supported
Loan Management Supported
Marketing Automation Supported
Retail Banking Supported
Single Sign On Not Supported
Transaction Monitoring Supported

Integrations

Alacriti Supported
Amazon Not Supported
Apiax Supported
Euronovate Supported
Fastfill Supported
IDmission Supported
Ravio Supported
Salsify Not Supported
SavvyMoney Supported
Shake Supported
Unblu Supported

Integrations

Alacriti Not Supported
Amazon Supported
Apiax Not Supported
Euronovate Not Supported
Fastfill Not Supported
IDmission Not Supported
Ravio Not Supported
Salsify Supported
SavvyMoney Not Supported
Shake Not Supported
Unblu Not Supported
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Claim Backbase and update features and information
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