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About

AreaPro’s Real Estate Market Overview offers daily real estate market data in a presentation-ready package. Access key housing statistics like average home prices, days on the market, and inventory levels in a dynamic and elegant interface. Dive into data for specific price ranges in areas that you define, so your data is always personal and relevant. Leave spreadsheets and clunky reports behind – AreaPro’s interface is designed to be responsive and elegant across all your devices. Confidently take your real estate market data to your appointments knowing you’ll leave a lasting impression. Get specific real estate market data for your clients through our precise area creator. Use criteria such as counties, cities, zip codes, subdivisions, schools, and entire MLS areas to get specific data your clients can’t get from anyone else. Then, reference those areas in conversations with AreaPro AI to quickly master every market.

About

Featuring an AI-powered CRM, stunning IDX websites, and fan favorite tools like our Dynamic CMA and automated social media marketing (Social Studio), Lofty (formerly Chime) is an all-in-one platform known for its ease of use. Designed from the ground up for real estate professionals to drive more leads to close, our intuitive system ensures no matter how many years your agents have been in the business or their level of technical skill, they can easily step in and start using Lofty to generate results. Want an AI assistant that engages with leads 24/7 and learns as it interacts? We’ve got that. Want a geo-farming solution that helps you identify those hard-to-find seller leads in a specific neighborhood? We’ve got that too (it’s built-in). Want award-winning technology that understands how teams work and how to help you stand out from the competition? We’ve got all that and more. Want to close MORE deals FASTER? It's time for Lofty!

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Real estate professionals

Audience

Residential real estate agents, teams and brokerages

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Please contact us to request a quote.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.9 / 5
ease 4.6 / 5
features 4.8 / 5
design 4.7 / 5
support 4.4 / 5

Pros & Cons from Real Users

Pros

  • Lofty allows me to keep in regular contact with more prospects and clients than would ever be possible on my own. It's like having an Assistant who never lets a ball drop! Lofty also offers other valuable functions that I'd have to purchase elsewhere, such as Social Studio, which helps me keep on top of my social media presence, and Transaction Management, which keeps my business running smoothly!
  • My favorite features are the one-click reports. (CMA, Home Value, Market Snapshot, Market Reports etc) Automations with listing alerts and the AI bot are very useful and time saving as well. This saves a lot of time to have the following integrated into one platform: -Calling/Texting from a web browser - AI assistant -IDX site with automated listing alerts - Calendar/scheduling - Task management - Transaction management - Mass marketing - Individual Marketing - Reporting - Contact database - Social media management - Website And more.
  • It handles and generates a lot of things. It can integrate every platform that I have used as well.
  • I love that the combination of the website and the CRM creates a lead-generating machine. It's very good at integrating website lead forms and organizing leads, and the smart plans allow a lot of nurturing and follow-up. It's easy to manage team members, agent access, lead assignments, and automated lead flow. It also has great options for managing files, costs, income, calendars, phone calls, emails, and other things needed to run a mid-size real estate team. We also create a lot of templates for emails and text messaging, which come in handy when team members need them. There are so many marketing options available, and they make it very easy to set things up for auto direct-mail and digital ads.
  • Chime is an all encompassing program that I absolutely love. Chime is always updating the system to install new features.

Cons

  • Lofty is missing the ability to search for listings based on drive time to or from a certain location, such as is possible with software such as Intrix DriveTime. However, Lofty does ask for suggestions and regularly updates their offerings, so I'm hoping this may be offered in the future.
  • The system does so much that there can be a bit of a learning curve to wrap your head around everything. The smart plans are not as robust as competitors and also very clunky to build out.
  • AI needs more improvement, mostly it labels wrong.
  • We've been with Lofty for a few years, and ever since they moved their customer service center to India, the customer support went down the drain. If you have a problem, it's better to do everything you possibly can to fix it yourself and then use support as a last resort (sometimes they can help, most of the time they can't). The website has a lot of features, but you're limited to the predesigned blocks they give you, not a lot of customization options. The CRM is the most robust I've ever seen, but it can also be overwhelming and confusing if you're not tech-savvy. There are so many options and features that if you don't know what you're doing you can do some serious damage to the relationship with the leads. If you're looking to create curated digital ads, you'll be better off making them yourself. The team at Lofty is great at ad creation, but it's like hiring an ad agency so you have to give up some creative freedom.
  • The AI is not engaging with leads in the same manner and I'm questioning the add on. Also, I feel like with the AI capabilities out there, the program could be more intuitive and not ask inappropriate questions anymore. It's been in existence long enough to have evolved better by now.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

AreaPro
areapro.com

Company Information

Lofty
Founded: 2016
United States
lofty.com/

Alternatives

Alternatives

CRES

CRES

CRES Technology
Goliath

Goliath

Goliath Data

Categories

AI Real Estate Supported
Real Estate Data Supported

Categories

Lead Management Features

Activity Tracking Supported
Campaign Management Supported
Lead Capture Supported
Lead Distribution Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Supported
Source Tracking Supported

Real Estate Agency Features

Calendar Management Supported
Client / Property Matching Supported
Client Database Supported
Commission Management Not Supported
Contact Management Supported
Contract Management Supported
Email Marketing Supported
Flyer / Catalog Printing Supported
Lead Management Supported
Listing Management Supported
Property Database Supported
Website Management Supported

Real Estate CMA Features

Contact Management Supported
Lead Capture Supported
Market Charts Supported
Presentation Tools Supported
Price Forecasting Supported
Proposal Generation Supported
Templates Supported

Real Estate CRM Features

Campaign Management Supported
Client / Property Matching Supported
Contact Management Supported
Dashboard Supported
Email Marketing Supported
Interaction Tracking Supported
Lead Management Supported
Property Alerts Supported
Referral Tracking Not Supported
Segmentation Supported

Real Estate Marketing Features

Advertising Management Supported
CMA Supported
Contact Management Supported
CRM Supported
Email Marketing Supported
Lead Generation Supported
Listing Management / IDX Supported
Presentation Supported
Reporting / Analytics Supported
SEO Supported
SMS Marketing Supported
Social Media Marketing Supported
Virtual Tour Not Supported
Website Builder Supported

Integrations

Agent Legend Not Supported
Bing Not Supported
BoldTrail Back Office Not Supported
Callingly Not Supported
Desktop.com Not Supported
Dubb Not Supported
ElectroNeek Not Supported
Gmail Not Supported
Google Calendar Not Supported
Instapage Not Supported
Microsoft 365 Not Supported
Microsoft Exchange Not Supported
Microsoft Outlook Not Supported
Microsoft Teams Not Supported
Wufoo Not Supported
dotloop Not Supported
leadpops Not Supported
realtor.com Not Supported
zBuyer Not Supported
zipForm Plus Not Supported

Integrations

Agent Legend Supported
Bing Supported
BoldTrail Back Office Supported
Callingly Supported
Desktop.com Supported
Dubb Supported
ElectroNeek Supported
Gmail Supported
Google Calendar Supported
Instapage Supported
Microsoft 365 Supported
Microsoft Exchange Supported
Microsoft Outlook Supported
Microsoft Teams Supported
Wufoo Supported
dotloop Supported
leadpops Supported
realtor.com Supported
zBuyer Supported
zipForm Plus Supported
Claim AreaPro and update features and information
Claim AreaPro and update features and information
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Claim Lofty and update features and information