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About

AnalyticsIQ works with marketers from a wide variety of industries that are as excited about great data as we are. Financial institutions, non-profits, auto manufacturers, retailers, agencies, and travel providers all have unique data needs. But the ones that work with us want to personalize experiences for their customers, use data in a responsible way, and perform the best they can. Truly knowing your customers requires more than simply using the most accurate demographic data like income, age, and gender. It even involves going beyond behavioral data like past purchases, lifestyle interests, and channel preferences. Although this data is important, getting into the psyche of your customers can help you connect with them like never before. This is where our psychological data is a game changer.

About

Consumers know what they want, and they want brands to know them. To resonate with consumers and beat the competition, marketers need to ensure they are targeting the right consumers, with messaging that speaks to them, not at them. Successful marketers leverage a data-driven strategy, which goes beyond demographic data to include behavioral, lifestyle, and attitudinal information, enabling them to target and communicate with consumers on a deeper level. Experian’s easy-to-use Mosaic® USA consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes empowers marketers like you to precisely target your ideal audience and communicate with them on a personal level. Mosaic’s data segments the US into 19 overarching groups and 71 underlying types, giving you the insights needed to anticipate the behavior, attitudes, and preferences of your most profitable customers and communicate with them on their preferred channels, with messaging that resonates.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations searching for a B2B data solution to connect better with their customers

Audience

Businesses, brands and companies in need of a solution to target consumers with precision, communicate with relevancy

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

AnalyticsIQ
Founded: 2007
United States
analytics-iq.com

Company Information

Experian
Founded: 1980
United States
www.experian.com/marketing-services/mosaic

Alternatives

Alternatives

Speedeon Data

Speedeon Data

Speedeon
Capillary Insights+

Capillary Insights+

Capillary Technologies
Mosaic

Mosaic

Intrado
Mosaic DAM

Mosaic DAM

Original Image

Categories

Categories

Integrations

Databricks
Experian Consumer View

Integrations

Databricks
Experian Consumer View
Claim AnalyticsIQ and update features and information
Claim AnalyticsIQ and update features and information
Claim Experian Mosaic and update features and information
Claim Experian Mosaic and update features and information