Experian MosaicExperian
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About
AnalyticsIQ works with marketers from a wide variety of industries that are as excited about great data as we are. Financial institutions, non-profits, auto manufacturers, retailers, agencies, and travel providers all have unique data needs. But the ones that work with us want to personalize experiences for their customers, use data in a responsible way, and perform the best they can. Truly knowing your customers requires more than simply using the most accurate demographic data like income, age, and gender. It even involves going beyond behavioral data like past purchases, lifestyle interests, and channel preferences. Although this data is important, getting into the psyche of your customers can help you connect with them like never before. This is where our psychological data is a game changer.
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About
Consumers know what they want, and they want brands to know them. To resonate with consumers and beat the competition, marketers need to ensure they are targeting the right consumers, with messaging that speaks to them, not at them. Successful marketers leverage a data-driven strategy, which goes beyond demographic data to include behavioral, lifestyle, and attitudinal information, enabling them to target and communicate with consumers on a deeper level. Experian’s easy-to-use Mosaic® USA consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes empowers marketers like you to precisely target your ideal audience and communicate with them on a personal level. Mosaic’s data segments the US into 19 overarching groups and 71 underlying types, giving you the insights needed to anticipate the behavior, attitudes, and preferences of your most profitable customers and communicate with them on their preferred channels, with messaging that resonates.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Organizations searching for a B2B data solution to connect better with their customers
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Audience
Businesses, brands and companies in need of a solution to target consumers with precision, communicate with relevancy
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAnalyticsIQ
Founded: 2007
United States
analytics-iq.com
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Company InformationExperian
Founded: 1980
United States
www.experian.com/marketing-services/mosaic
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