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About

Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement.

About

​Rufus is Amazon's AI-powered shopping assistant integrated into the Amazon Shopping app and on Amazon.com, designed to assist customers in making informed purchase decisions by answering a variety of shopping-related questions. By tapping the Rufus icon or button, users can inquire about product details, receive comparisons, and obtain personalized recommendations, enhancing their overall shopping experience. Trained on Amazon's extensive product catalog, customer reviews, community Q&As, and information from across the web, Rufus delivers comprehensive and up-to-date responses to user queries. Additionally, Rufus offers features like price history tracking, allowing users to view product price trends over time, and aiding in identifying genuine deals during sales events. Rufus aims to provide a conversational shopping experience that saves time and helps users make more informed purchasing decisions. ​

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Amazon vendors and agencies seeking a solution to manage their advertising and analytics measurement operations

Audience

Tech-savvy shoppers seeking a solution to enhance their online purchasing decisions

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Amazon
Founded: 1994
United States
advertising.amazon.com/solutions/products/amazon-attribution

Company Information

Amazon Rufus
Founded: 1994
United States
www.amazon.com/Rufus/

Alternatives

Alternatives

Aura

Aura

Vendrive

Categories

Categories

Amazon Seller Tools Features

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Amazon
5X
AWS Secrets Manager
Amazon Ads
Amazon Business
Amazon Fresh
Amazon Transcribe
AthenaHQ
Azoma
Beats
Commvault Cloud
Commvault HyperScale X
Profound
Skai
Splunk User Behavior Analytics

Integrations

Amazon
5X
AWS Secrets Manager
Amazon Ads
Amazon Business
Amazon Fresh
Amazon Transcribe
AthenaHQ
Azoma
Beats
Commvault Cloud
Commvault HyperScale X
Profound
Skai
Splunk User Behavior Analytics
Claim Amazon Attribution and update features and information
Claim Amazon Attribution and update features and information
Claim Amazon Rufus and update features and information
Claim Amazon Rufus and update features and information