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About

The plan that will help bring you digital success. Start small with an amazing feature-packed real estate website, and scale up at your own speed with powerful addons and pre-selected experts for CRM, PPC Marketing and more. Stand above the rest with a hyperlocal website. Your website needs to leave buyers and sellers convinced that YOU are the best agent to guide them through their real estate journey. This is why every Spark Site is designed with colors and imagery that connect directly with your target demographic. Showcase what puts you above other teams. Leverage your reviews and active social media to build trust and start relationships. With Area Guides, your site will automatically provide visitors the local knowledge and market insights they need to make more informed real estate decisions. Whether it is recent sales trends, demographic data, or top rated schools and business, you will position yourself as the go to local expert and will become the obvious choice.

About

BoldTrail, the #1 rated real estate platform, is built to power your entire brokerage with next-generation technology your agents will use and love. Showcase your unique brand with customizable websites for your company, offices, and every agent. Maximize lead capture with a modern, portal-like consumer search experience and intelligent behavior tracking. Hyper-local area pages, home valuation pages and options for rich lifestyle data keep customers searching with your brokerage as the local experts. The most robust lead gen tools on the market help your brokerage, teams & agents effectively drive new business - no matter their budget. Empower your agents to generate free leads instantly with our simple to use landing pages & IDX squeeze pages. Drive more leads with higher quality and lower cost through in-house tools built within the platform. Diversify lead sources with our automated social media posting, integrated Google and Facebook advertising, custom text codes and more.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Real estate professionals looking for a website creator solution to connect directly with their target demographic

Audience

Real estate agencies, professionals and companies looking for a real estate layout planning solution

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$129 per month
Free Version Not Supported
Free Trial Supported

Pricing

Contact team
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Reviews/Ratings

Overall 4.5 / 5
ease 4.2 / 5
features 4.2 / 5
design 4.8 / 5
support 3.8 / 5

Pros & Cons from Real Users

Pros

  • N/A.

Cons

  • 1 Star – Disappointed and Frustrated I had high hopes when I signed up with AgentFire to build a real estate website, but it’s been a frustrating and costly experience from the start. Their IDX system doesn’t properly display new listings—homes that are clearly active in the MLS don’t show up in the search results on the website, which defeats the whole point of using their platform. I submitted detailed videos and explanations to their support team, but instead of real solutions, I got vague replies, irrelevant questions, and empty promises. A full week went by with no progress—just repetitive responses that showed no one was actually looking into the issue. Meanwhile, I invested thousands into Google Ads driving traffic to a broken site that couldn’t convert leads because listings were missing. On top of the wasted ad spend, I spent hours of my time trying to troubleshoot a problem that their team should have handled immediately.

Pros from Real Users

Pros

  • BoldTrail provides a state-of-the-art website that integrates seamlessly with its CRM, creating a powerful and user-friendly experience. While I've already learned so much about the platform, I'm discovering there is still so much more to explore. The capabilities are impressive, and we're excited to continue learning and growing with it. Our agents are enthusiastic about the system and the opportunities it provides to better serve their clients.
  • This is a wonderful platform for most marketing automations and also has all features that I needed, so in all this was a wonderful platform.
  • Support has been very responsive and they generate a lot of content through live webinars and on-demand articles to explain features and use-cases. Software is continually improving and new features like the recently-added comments/tagging feature has boosted our efficiency and created a better paper trail for our office compliance.
  • BoldTrail offers a lot of function in the tools provided to elevate my business. I like the tools!

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

AgentFire
United States
agentfire.com/tour-our-platform/

Company Information

BoldTrail
Founded: 2017
United States
boldtrail.com

Alternatives

Real Estate Sites

Real Estate Sites

Properties Online

Alternatives

Top Producer CRM

Top Producer CRM

Top Producer Systems
Listings Unlimited

Listings Unlimited

Properties Online
LeadPropeller

LeadPropeller

Freedom Driven
TotalBrokerage

TotalBrokerage

Brokerage Management Solutions
Lone Wolf

Lone Wolf

Lone Wolf Technologies

Categories

Real Estate Supported
Website Builder Supported

Categories

AI Real Estate Supported

BoldTrail’s AI-powered Smart CRM is more than a database, it’s a predictive, intelligent assistant that helps agents work smarter, not harder. Its machine learning engine continuously analyzes client behavior (views, clicks, saves, searches) to identify high-intent leads and trigger automated follow-ups, so agents never miss the moment to engage. AI prioritizes daily tasks based on real-time activity, surfaces “likely to convert” contacts, and recommends the right action to take, whether a call, text, video message, or email, fully integrated into one command center. Agents receive smart reminders and insights tied to life events, buying signals, or market shifts, enabling hyper-personalized outreach at scale. The result? A CRM that not only organizes contacts but proactively helps close more deals, faster. With BoldTrail’s AI, agents build deeper relationships, reduce response time, and dramatically increase lead conversion rates.

Real Estate Supported
Real Estate Agency Supported
Real Estate CMA Supported

BoldTrail’s Present CMA & presentation builder is a next‑generation tool that compiles stunning, customizable reports in under a minute. Automatically draft compelling, branded CMAs for buyer and listing presentations with a user-friendly interface and different themes like “traditional” “modern” or “luxury” to tailor the look and feel to your clients’ needs. The platform also tracks engagement, sending instant alerts when clients open or review specific slides, so agents know exactly what resonated and when to follow up. Tailored “Win the Representation” slides further help buyer’s agents showcase their expertise and compensation structures. Trusted by leading agents and brokerages, BoldTrail’s CMA builder turns data into dynamic, client‑ready presentations proven to help win listings, offers, and relationships

Real Estate CRM Supported

BoldTrail’s Real Estate Marketing tools put your marketing efforts on autopilot with advanced behavior-based automation that adapts to client actions like views, saves, clicks, and more, to trigger relevant content automatically, and boost engagement by 5–10× over traditional campaigns. Agents can effortlessly deliver hyper-local, real-time listing alerts that are driven by custom geographic zones, MLS criteria, and customer behavior, so clients receive only the most relevant listings. Engaging market reports showcase home valuations and neighborhood trends, reinforcing agent expertise and trust. Choose from BoldTrail’s intelligent pre-built multi-channel workflows that include email, SMS, video messaging, and voicemail drops, with automated scheduling for birthdays and anniversaries. Built-in video messaging, advanced HTML email editor, and fully integrated print marketing tools make it easy for agents to share beautiful, branded content across channels with minimal effort.

BoldTrail’s transaction management solution offers a fully integrated, end-to-end system to manage real estate deals from contract through closing. It centralizes real-time deal tracking, allowing agents to visualize each transaction’s status, upcoming deadlines, and custom workflow stages. Documents are securely cloud-stored and accessible at any time, with built-in e‑signature tools and automated version control to ensure accuracy and compliance, and eliminate paperwork and errors. Automated workflows assign tasks, pre-fill forms, and trigger reminders for key milestones, reducing admin work and accelerating closings. Collaboration is streamlined with multi-party communication tools, in-app messaging, and a client portal that keeps everyone informed, sharing documents and updates in real time. Plus, robust reporting and analytics surface performance insights, from efficiency and cycle times to conversion rates, empowering brokers and agents to optimize workflows and grow revenue.

Sales Tracking Supported

Real Estate Accounting Features

Accounts Payable Supported
Accounts Receivable Supported
Bank Reconciliation Not Supported
Commission Management Supported
Contract Management Supported
General Ledger Supported
Mobile Access Supported
Payroll Not Supported
Property Development Management Supported
Reporting / Analytics Supported
Work Order Management Not Supported

Real Estate Agency Features

Calendar Management Supported
Client / Property Matching Supported
Client Database Supported
Commission Management Supported
Contact Management Supported
Contract Management Supported
Email Marketing Supported
Flyer / Catalog Printing Supported
Lead Management Supported
Listing Management Supported
Property Database Supported
Website Management Supported

Real Estate CMA Features

Contact Management Supported
Lead Capture Supported
Market Charts Supported
Presentation Tools Supported
Price Forecasting Supported
Proposal Generation Supported
Templates Supported

Real Estate CRM Features

Campaign Management Supported
Client / Property Matching Not Supported
Contact Management Supported
Dashboard Supported
Email Marketing Supported
Interaction Tracking Supported
Lead Management Supported
Property Alerts Supported
Referral Tracking Supported
Segmentation Supported

Real Estate Marketing Features

Advertising Management Not Supported
CMA Supported
Contact Management Supported
CRM Supported
Email Marketing Supported
Lead Generation Supported
Listing Management / IDX Supported
Presentation Supported
Reporting / Analytics Supported
SEO Supported
SMS Marketing Supported
Social Media Marketing Supported
Virtual Tour Not Supported
Website Builder Supported

Real Estate Transaction Management Features

Accounting Supported
Appointment Scheduling Supported
Commission Management Supported
Contract Management Supported
Critical Date Alerts Supported
CRM Supported
Document Templates Supported
Electronic Signature Supported
File Sharing Supported
Task Management Supported
Transaction Review Supported

Sales Tracking Features

Activity Dashboard Supported
Alerts / Notifications Supported
Appointment Scheduling Supported
Call Logging Supported
Comments / Notes Supported
Custom Reports Supported
Document Management Supported
Email Templates Not Supported
Interaction Tracking Supported
Lead Management Supported
Lead Scoring Supported
Pipeline Management Supported
Reporting / Analytics Supported
Task Management Supported

Integrations

Agent Legend Not Supported
Axis LMS Supported
BoldTrail Back Office Not Supported
ChatGPT Not Supported
Docusign Not Supported
Facebook Not Supported
Mailchimp Supported
Open House Wizard Not Supported
QuickBooks Online Not Supported
Thanks.io Not Supported
dotloop Not Supported

Integrations

Agent Legend Supported
Axis LMS Not Supported
BoldTrail Back Office Supported
ChatGPT Supported
Docusign Supported
Facebook Supported
Mailchimp Not Supported
Open House Wizard Supported
QuickBooks Online Supported
Thanks.io Supported
dotloop Supported
Claim AgentFire and update features and information
Claim AgentFire and update features and information