AdelphicViant
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Related Products
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About
Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.
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About
Too many customers are a good thing! These top-of-funnel campaigns reach customers who haven’t purchased your brand and can scale to over 200MM US households. We target using interest and behavioral data and build audience personas from lookalike models based on your CRM. By testing multiple audiences and data sets, we continually optimize what works for you. Don’t let website visits slip away. These highly effective mid-funnel campaigns use identity resolution to match website visits to mailing addresses so that you can re-target visitors with Direct Mail. Programmatic triggers allow you customize sends based on website activity (page visits, traffic source) and sync deployments with other media channels such as email and social. Increase lifetime value. These bottom of funnel campaigns drive the highest conversion rates by incentivizing repeat purchases and winning back lapsed customers.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Advertisers in need of a powerful omnichannel demand-side platform
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Audience
Marketers that want to send direct mail campaigns
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationViant
Founded: 1999
United States
www.adelphic.com
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Company InformationPostie
Founded: 2017
United States
postie.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Direct Mail Automation Features
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
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Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Ethyca
Humming
Intuizi
MSIGHTS
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Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Ethyca
Humming
Intuizi
MSIGHTS
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