Add to CRM vs. Primer Comparison


Add to CRM Sellframe	Primer	+	+
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About Add to CRM is a Chrome extension and contact-enrichment service for B2B sales and prospecting teams. It finds business email addresses, phone numbers, job titles, and company details from LinkedIn profiles, Gmail, Outlook, and company websites, then sends enriched contact records to a connected CRM or Google Sheets. Users can map results to custom CRM fields, check for existing records, update contacts, and log notes or activities. The service connects with more than 29 CRM products and includes prospect search features. Depending on the subscription, teams can also use LinkedIn Sales Navigator enrichment, bulk or automatic direct-message imports, job-change alerts, saved text snippets, and AI-assisted message writing. Its REST API supports contact and company enrichment, email verification, people search, CRM updates, event access, and list operations, and is available on the Pro plan.	About You can’t do ABM with limited channels. Primer makes it easy to target audiences across Meta, Google, LinkedIn, email, and phone. Primer powers today’s most efficient growth teams. Turn target accounts into cross-channel audiences. Transform your ICP or account list into decision-maker audiences you can use across all major channels. Sync audiences to Meta, Google, and LinkedIn with 40-90% match rates. Enrich those audiences with work emails and direct dials for sales. Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile URL and job title is going into your audience. Measure the impact of your audiences against the sales pipeline. Make informed decisions and iterate before you see diminishing returns. Enrich existing accounts, sync in new accounts, and add contacts with verified direct dial phone numbers into Salesforce.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B sales and prospecting teams, including sales development representatives (SDRs) and founders who find and manage prospects through professional networks and CRM tools.	Audience Businesses wanting a tool to reach their B2B buyers across every channel
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos No images available	Screenshots and Videos View more images or videos
Pricing $29/seat/month Standard is $29 USD per seat/month or $300 USD per seat/year and includes 250 enrichment credits per month. Pro is $99 USD per seat/month or $996 USD per seat/year and includes 1,000 credits per month. Enterprise pricing is custom for teams of 10 or more. GBP and EUR prices are also offered. New accounts receive a 7-day Standard trial with a valid card; trial use is capped at 30 enrichments and searches per day. Billing begins on day 8 unless canceled. Unused credits expire monthly. Free Version Not Supported Free Trial Supported	Pricing $500 per month Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Sellframe Founded: 2014 United Kingdom addtocrm.com	Company Information Primer United States www.sayprimer.com
Alternatives Derrick	Alternatives Sprouts.ai
Kaspr	Propensity
Bulkdata.ai	Momentum Data
Zaplify	RollWorks
ReachStream View All	Foundry ABM Foundry View All
Categories Lead Intelligence Supported	Categories Account Based Marketing Supported Account-Based Orchestration Supported Lead Intelligence Supported

Integrations Airgap Not Supported Attio Supported Bigin by Zoho CRM Supported Bitrix24 Supported Facebook Not Supported Fireberry Supported GoHighLevel Supported Gold-Vision CRM Supported Google Cloud Search Not Supported Google Sheets Supported Make Supported Meta Pixel Not Supported Microsoft Excel Supported Salesmate Supported Streak Supported Zapier Supported Zoho CRM Supported folk Supported monday CRM Supported n8n Supported Show More Integrations View All 35 Integrations	Integrations Airgap Supported Attio Not Supported Bigin by Zoho CRM Not Supported Bitrix24 Not Supported Facebook Supported Fireberry Not Supported GoHighLevel Not Supported Gold-Vision CRM Not Supported Google Cloud Search Supported Google Sheets Not Supported Make Not Supported Meta Pixel Supported Microsoft Excel Not Supported Salesmate Not Supported Streak Not Supported Zapier Not Supported Zoho CRM Not Supported folk Not Supported monday CRM Not Supported n8n Not Supported Show More Integrations View All 9 Integrations
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